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Etschell · 30 July 2016, 04:43 AM

https://www.amazon.com/BUREI%C2%AE-T...ebachelorgu-20

check out the dial:

Untitled.jpg

DevinH · 30 July 2016, 04:46 AM

"Genuine original certification". Right......hahaha

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FrankNYC · 30 July 2016, 04:52 AM

It has a familiar look, but I can't seem to put my finger on it...

Etschell · 30 July 2016, 04:54 AM

its even set to 10:10 !!

FrankNYC · 30 July 2016, 04:59 AM

It's whole different conversation, but, it is: mechanical, has a sapphire crystal, 316L (which Omega uses, I believe). It just makes me wonder what the mark-up on Rolex is.
Not that it matters, since Rolex is the best value out there, I think, compared to other watch makers

SemperFi · 30 July 2016, 05:01 AM

Well, it's cheap enough.

returntorolex · 30 July 2016, 07:31 AM

That date wheel looks suspect lol

Snow-Dweller · 30 July 2016, 08:06 AM

It's neither claiming nor pretending to be a Rolex.

dysondiver · 30 July 2016, 08:13 AM

the list is long .... just another watch.
theres only so many variations on the theme.
its flattery .

freefly · 30 July 2016, 08:38 AM

Yeah, I don't get it. If they would have simply changed/omitted the "Oyster Perpetual DateJust" on the dial, they'd be OK.
Countless other manufactures blatantly rip off Rolex designs, but not their trademarks, and do just fine (Invicta comes to mind).
If you are going to go to the trouble of branding with your own name/logos, it doesn't make much sense to "throw in" a couple Rolex trademarks as well.

freefly · 30 July 2016, 08:40 AM

Quote:

Originally Posted by Clivek

It's neither claiming nor pretending to be a Rolex.

As above, with "Oyster Perpetual" and "Datejust" on the dial, Rolex legal might have a differing opinion on that.

GLADIATOR · 30 July 2016, 11:26 AM

"Homage" watch - perfectly legal
a

freefly · 30 July 2016, 11:32 AM

Quote:

Originally Posted by GLADIATOR

"Homage" watch - perfectly legal
a

Actually, no.

Read my two previous posts...

GLADIATOR · 30 July 2016, 11:37 AM

Quote:

Originally Posted by freefly

Actually, no.

Read my two previous posts...

I do not think they are registered trade marks - just words.

I doubt Amazon would break the law, and they offer many "homage" pieces.

In no way is that watch claiming to be Rolex, nor does it use the Marque Depose of Rolex.

that is just my opinion, it is not legally standing
a

marcusjcw21 · 30 July 2016, 12:06 PM

Quote:

Originally Posted by GLADIATOR

I do not think they are registered trade marks - just words.

I doubt Amazon would break the law, and they offer many "homage" pieces.

In no way is that watch claiming to be Rolex, nor does it use the Marque Depose of Rolex.

that is just my opinion, it is not legally standing
a

"Datejust" is a registered trademark in the United States. It has been registered since 1959. The application was filed in 1958. The registration number is: 72053420. You can confirm this by going to the uspto.gov website and using the TESS system.

The use by this new brand constitutes trademark infringement. Although I personally think it is a photo of an actual Rolex on which they photoshopped their logo and new phrases while leaving some of the text from the original Rolex in place.

The term "Oyster Perpetual" is also a registered trademark in the United States. It was initially registered in 1942 and then re-registered in 1978. Both registrations are still "live." The registration number for 1942 is: 0394881. The registration number for 1978 is: 1105602.

The owner of the trademarks is Montres Rolex, S.A. (society anonymous - which means "corporation" en francais) of Switzerland.

Have tried to steer clear of the forum for the day and give myself a self-imposed time-out, but I felt compelled to provide accurate information regarding this matter.

freefly · 30 July 2016, 12:55 PM

Quote:

Originally Posted by GLADIATOR

I do not think they are registered trade marks - just words.

crowncollection · 30 July 2016, 01:06 PM

Technically I think Rolex do own the trademark to these words as they do submariner, crown clasp, oyster lock etc.

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GLADIATOR · 30 July 2016, 01:12 PM

Well although, we know Rolex take no action against direct Rolex counterfeits i.e. ones that actually mention Rolex.

I am sure they would take action against the likes of Amazon to stop them selling "trademarked" items.

You can find many "homage" pieces on Amazon and no manufacturer has stopped it.

I have no legal knowledge in these areas, so will bow out now
Thanks
adam

marcusjcw21 · 30 July 2016, 01:27 PM

Quote:

Originally Posted by GLADIATOR

Well although, we know Rolex take no action against direct Rolex counterfeits i.e. ones that actually mention Rolex.

I am sure they would take action against the likes of Amazon to stop them selling "trademarked" items.

You can find many "homage" pieces on Amazon and no manufacturer has stopped it.

I have no legal knowledge in these areas, so will bow out now
Thanks
adam

Do a google news search at news.google.com and type in "fake rolex" - You will see numerous news stories and new stories added every day or so about people getting busted for fake Rolex watches. The law firm of Gibney, Anthony, and Flaherty (GAF) actively pursues those selling replicas. They hire private investigators in local areas to conduct buys. They also buy items online to gather contact/identification info. They then build a case. Then they either move forward with a Cease & Desist letter and possible subsequent lawsuit, or they get the FBI, DHS, and/or local law enforcement involved. They are the most active of all major luxury brands in the protection of their trademarks. They are very litigious. By the way, GAF's address is 665 5th Ave... the same as Rolex's U.S. headquarters.

You can read about some controlled buys that turned into major cases by googling Rolex v. Meece and Rolex v. Melrose - Those are just two of a large number of cases GAF has conducted. They are consistently policing the internet for people or companies who are infringing on their trademarks.

I had a focus of corporate law in college.. I have a pretty fair amount of knowledge regarding intellectual property rights; the differences between copyright and trademark law; trade dress; and patent law. Feel free to pose any IP rights questions to me, and I'm sure I can provide an accurate answer - based in U.S. law of course.

mysharona · 1 August 2016, 01:08 AM

Lol. I love this description...
"The design of this premium men's watch is inspired by classic Swiss designs of the past, updated with 21st century innovation."

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mysharona · 1 August 2016, 01:09 AM

I love this bit...
"The design of this premium men's watch is inspired by classic Swiss designs of the past, updated with 21st century innovation."

Sent from my HTC One M9 using Tapatalk

30 July 2016, 04:43 AM	#1
Etschell "TRF" Member Join Date: Dec 2013 Location: FL Watch: platinum sub Posts: 15,884	A whole new level of rip off https://www.amazon.com/BUREI%C2%AE-T...ebachelorgu-20 check out the dial: Untitled.jpg __________________ If you wind it, they will run. 25 or 6 to 4.

30 July 2016, 04:54 AM	#4
Etschell "TRF" Member Join Date: Dec 2013 Location: FL Watch: platinum sub Posts: 15,884	its even set to 10:10 !! __________________ If you wind it, they will run. 25 or 6 to 4.

30 July 2016, 07:31 AM	#7
returntorolex "TRF" Member Join Date: Dec 2014 Real Name: Steve Location: Atlanta Watch: Jackie Stewart DD Posts: 5,649	That date wheel looks suspect lol __________________ Rolex - Tudor - Omega - Breitling - Oris - Grand Seiko - Timex - Casio - Ocean Crawler - Ganymede - American Waltham - Seiko - Gruen - Arethusa - Citizen - Sinn - Nodus - Formex

30 July 2016, 08:06 AM	#8
Snow-Dweller 2024 Pledge Member Join Date: Mar 2014 Real Name: Clive Location: The Alps Watch: collections change Posts: 6,276	It's neither claiming nor pretending to be a Rolex. __________________ . The path from WIShood to WISdom can have many turnings... ——————————————————————————————————— . 16803. 16570. 18038. 114300. BB58. GMW-B5000D.

30 July 2016, 11:26 AM	#12
GLADIATOR "TRF" Member Join Date: Mar 2010 Real Name: Adam Location: Costa Blanca, Watch: YMII,GMTII,DAYTONA Posts: 5,288	"Homage" watch - perfectly legal a __________________ The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is. Winston Churchill "We judge ourselves by what we feel capable of doing, while others judge us by what we have already done."

30 July 2016, 04:46 AM	#2
DevinH "TRF" Member Join Date: Jul 2016 Location: Georgia Watch: Rolex Submariner Posts: 437	"Genuine original certification". Right......hahaha Sent from my iPhone 6s using Tapatalk

30 July 2016, 04:52 AM	#3
FrankNYC 2024 Pledge Member Join Date: Aug 2012 Location: New York Watch: SubC & Red;JLC RDM Posts: 1,036	It has a familiar look, but I can't seem to put my finger on it...

30 July 2016, 04:59 AM	#5
FrankNYC 2024 Pledge Member Join Date: Aug 2012 Location: New York Watch: SubC & Red;JLC RDM Posts: 1,036	It's whole different conversation, but, it is: mechanical, has a sapphire crystal, 316L (which Omega uses, I believe). It just makes me wonder what the mark-up on Rolex is. Not that it matters, since Rolex is the best value out there, I think, compared to other watch makers

30 July 2016, 05:01 AM	#6
SemperFi "TRF" Member Join Date: Sep 2014 Real Name: Angelo Location: Brooklyn, NY Watch: Rolex Submariner Posts: 42,164	Well, it's cheap enough.

30 July 2016, 08:13 AM	#9
dysondiver "TRF" Member Join Date: Jul 2010 Real Name: tom Location: northern ireland Watch: my fins Posts: 10,063	the list is long .... just another watch. theres only so many variations on the theme. its flattery .

30 July 2016, 08:38 AM	#10
freefly "TRF" Member Join Date: Jul 2010 Real Name: Eric Location: AZ Watch: 4&5-digit Sub/GMTs Posts: 1,974	Yeah, I don't get it. If they would have simply changed/omitted the "Oyster Perpetual DateJust" on the dial, they'd be OK. Countless other manufactures blatantly rip off Rolex designs, but not their trademarks, and do just fine (Invicta comes to mind). If you are going to go to the trouble of branding with your own name/logos, it doesn't make much sense to "throw in" a couple Rolex trademarks as well.

30 July 2016, 01:06 PM	#17
crowncollection "TRF" Member Join Date: Jan 2011 Real Name: David Location: australia Posts: 20,157	Technically I think Rolex do own the trademark to these words as they do submariner, crown clasp, oyster lock etc. Sent from my iPhone using Tapatalk __________________ watches many

30 July 2016, 01:12 PM	#18
GLADIATOR "TRF" Member Join Date: Mar 2010 Real Name: Adam Location: Costa Blanca, Watch: YMII,GMTII,DAYTONA Posts: 5,288	Well although, we know Rolex take no action against direct Rolex counterfeits i.e. ones that actually mention Rolex. I am sure they would take action against the likes of Amazon to stop them selling "trademarked" items. You can find many "homage" pieces on Amazon and no manufacturer has stopped it. I have no legal knowledge in these areas, so will bow out now Thanks adam __________________ The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is. Winston Churchill "We judge ourselves by what we feel capable of doing, while others judge us by what we have already done."

1 August 2016, 01:08 AM	#20
mysharona "TRF" Member Join Date: Apr 2016 Location: Charlotte, NC Posts: 96	Lol. I love this description... "The design of this premium men's watch is inspired by classic Swiss designs of the past, updated with 21st century innovation." Sent from my HTC One M9 using Tapatalk

1 August 2016, 01:09 AM	#21
mysharona "TRF" Member Join Date: Apr 2016 Location: Charlotte, NC Posts: 96	I love this bit... "The design of this premium men's watch is inspired by classic Swiss designs of the past, updated with 21st century innovation." Sent from my HTC One M9 using Tapatalk

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