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YYR · 2 June 2020, 06:19 AM

Excuse me if this has been discussed, if there is a thread on this then please link it, what are the profit margins for different brands based on msrp, Rolex for example it’s well known that the dealers pay 62 cents on the dollar.

honkymf · 2 June 2020, 07:59 AM

Sub’d. I’d like to know as well.

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YYR · 2 June 2020, 10:07 AM

Like say an iwc, I’m curious to know the margins to know how much I can negotiate

Stud Screw · 2 June 2020, 10:45 AM

It was my understanding that there would be no math.

Handey0465 · 2 June 2020, 11:22 AM

Quote:

Originally Posted by YYR

Excuse me if this has been discussed, if there is a thread on this then please link it, what are the profit margins for different brands based on msrp, Rolex for example it’s well known that the dealers pay 62 cents on the dollar.

How accurate is the 62% number?

I doubt every model Rolex is sold to ADs for 62% of MSRP...

But I don't know...It would interesting to know...

YYR · 2 June 2020, 01:01 PM

Quote:

Originally Posted by Handey0465

How accurate is the 62% number?

I doubt every model Rolex is sold to ADs for 62% of MSRP...

But I don't know...It would interesting to know...

That’s what they say, I don’t know though, I’m sure someone on the forums can confirm

SPMN · 2 June 2020, 01:29 PM

Quote:

Originally Posted by Stud Screw

It was my understanding that there would be no math.

Superburrito · 2 June 2020, 01:34 PM

I recall reading that PP and AP sell to dealers for 50% of retail, but have no way of verifying.

jnelson3097 · 2 June 2020, 02:31 PM

From what I remember, most brands sell to ADs for 60% of retail. Rolex is either 62 or 63% and I believe Cartier is slightly higher.

Romeojk · 2 June 2020, 08:50 PM

Quote:

Originally Posted by Stud Screw

It was my understanding that there would be no math.

This cracked me up. Thanks

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1William · 2 June 2020, 10:13 PM

The challenge is with brands like Panerai they have at least three different price points on cost depending on the movement. Some brands inside the manufacture and AD relationship also discount off the cost to the AD. With established brands like IWC, Panerai, Omega, etc. the best thing to do is ask or operate on a 50% cost to the AD. When you mention this if it is more than 50% they will let you know right away. It does not matter what the margins are on Rolex or PP as not much discounting going on on the hot models.

Laszlo · 3 June 2020, 12:56 AM

I would assume the standard margins.

Brew · 3 June 2020, 01:04 AM

Don't know anything about the margins, but the fonts change all the time.

Blansky · 3 June 2020, 02:39 AM

Quote:

Originally Posted by Stud Screw

It was my understanding that there would be no math.

It says in the rules there won't be calculus, but simple arithmetic can pop up from time to time.

I just glaze over as well when that happens.

I used to go lalalalalalalala...with my eyes covered but that was too much work especially with all the investment threads.

Spartacus · 3 June 2020, 03:00 AM

16% of margarine is fat, IIRC.

zengineer · 24 September 2022, 06:31 AM

My question is more "what is the value of knowing this? It isn't as if you suddenly would have negotiating power at the AD"

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2 June 2020, 06:19 AM	#1
YYR "TRF" Member Join Date: May 2019 Location: USA Posts: 232	Margins Excuse me if this has been discussed, if there is a thread on this then please link it, what are the profit margins for different brands based on msrp, Rolex for example it’s well known that the dealers pay 62 cents on the dollar.

2 June 2020, 10:45 AM	#4
Stud Screw "TRF" Member Join Date: Mar 2020 Location: Detroit Watch: 16233 Posts: 782	It was my understanding that there would be no math. __________________ “Better to have thunk wrong than not thunk at all.”

2 June 2020, 01:34 PM	#8
Superburrito "TRF" Member Join Date: Mar 2017 Location: California Watch: 26420RO Posts: 448	I recall reading that PP and AP sell to dealers for 50% of retail, but have no way of verifying. __________________ Current collection: AP 26420RO.OO.A002CA.01, PP 5164A, AP 15202BA, Omega 310.32.42.50.01.002, Tudor m79030b-0003, Garmin Epix Gen 2 Waiting for: AP 126715ST.OO.1356ST.01

3 June 2020, 12:56 AM	#12
Laszlo 2024 ROLEX DATEJUST41 Pledge Member Join Date: Nov 2007 Location: San Francisco, CA Watch: Date & No Date Posts: 10,847	I would assume the standard margins. __________________ "You might as well question why we breathe. If we stop breathing, we'll die. If we stop fighting our enemies, the world will die." Paul Henreid as Victor Laszlo in Casablanca

2 June 2020, 07:59 AM	#2
honkymf "TRF" Member Join Date: May 2020 Location: Tennessee USA Posts: 45	Sub’d. I’d like to know as well. Sent from my iPhone using Tapatalk

2 June 2020, 10:07 AM	#3
YYR "TRF" Member Join Date: May 2019 Location: USA Posts: 232	Like say an iwc, I’m curious to know the margins to know how much I can negotiate

2 June 2020, 02:31 PM	#9
jnelson3097 "TRF" Member Join Date: Jul 2010 Real Name: Justin Location: Wisconsin Posts: 1,307	From what I remember, most brands sell to ADs for 60% of retail. Rolex is either 62 or 63% and I believe Cartier is slightly higher.

2 June 2020, 10:13 PM	#11
1William 2024 ROLEX DATEJUST41 Pledge Member Join Date: Nov 2010 Location: North Carolina Watch: Rolex/Others Posts: 44,652	The challenge is with brands like Panerai they have at least three different price points on cost depending on the movement. Some brands inside the manufacture and AD relationship also discount off the cost to the AD. With established brands like IWC, Panerai, Omega, etc. the best thing to do is ask or operate on a 50% cost to the AD. When you mention this if it is more than 50% they will let you know right away. It does not matter what the margins are on Rolex or PP as not much discounting going on on the hot models.

3 June 2020, 01:04 AM	#13
Brew "TRF" Member Join Date: Mar 2018 Real Name: Larry Location: Finger Lakes Posts: 6,007	Don't know anything about the margins, but the fonts change all the time.

3 June 2020, 03:00 AM	#15
Spartacus "TRF" Member Join Date: Apr 2010 Location: DC Watch: Daytona Posts: 2,698	16% of margarine is fat, IIRC.

24 September 2022, 06:31 AM	#16
zengineer "TRF" Member Join Date: Jul 2016 Location: Michigan Posts: 4,555	My question is more "what is the value of knowing this? It isn't as if you suddenly would have negotiating power at the AD" Sent from my SM-G991U using Tapatalk

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