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Old 21 January 2012, 03:11 AM   #1
stusrt
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question about the Panerai AD margin

I'm about to buy either a Panerai or Rolex from my usual AD (they sell both). Have to make up my mind between the DSSD or pam347. However, this will be the first time I am working with a trade-in.

I know how much I should get for mine - but I was wondering if anyone knew the margins that Panerai AD's get on the watches? Does the model effect it?

this would help me to get the best price, since I know they can fudge the numbers more when dealing with a trade-in.

thanks!
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Old 21 January 2012, 03:53 AM   #2
eric23
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I think it is 40%, but I am not 100% sure.

My AD told me he makes less on SE models.
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Old 21 January 2012, 04:02 AM   #3
tkc324
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40% is what i have heards... but I have always had a hard time getting Panerai AD to discount. The most I have seen is 5% discount. You might get a strap or some freebies, thats about it.
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Old 21 January 2012, 04:49 AM   #4
stusrt
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that's about what I expected -
and I know how they've gotten tight about the discounts since the economy has picked up.
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Old 21 January 2012, 06:11 AM   #5
dking271
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I had 12% knocked off my latest PAM, and 15% knocked off the additional oem strap by my AD. The discount would not have been as great on a SE model. I would say anything above 5% is a good deal on the PAM.
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Old 21 January 2012, 06:47 AM   #6
tkc324
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Why not give Davidsw, Oscar or Greg a shout?
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Old 21 January 2012, 07:27 AM   #7
MrTito
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Quote:
Originally Posted by stusrt View Post
that's about what I expected -
and I know how they've gotten tight about the discounts since the economy has picked up.
Has the economy picked up?
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Old 21 January 2012, 10:59 AM   #8
jwkunkle
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15% discount can be had at the right AD.
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Old 1 January 2013, 03:05 AM   #9
Bane_of_your_life
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I've gotten 11% on a 372 :D
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Old 1 January 2013, 03:09 AM   #10
Passionata
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Trade in is never a good deal for you .
Try to sell yourself


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Old 1 January 2013, 10:00 AM   #11
Jonnyindy
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Last March I got 10% off on a 368. I was happy with that
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Old 1 January 2013, 11:50 AM   #12
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I know of people who got 30% off so the markup is more than that in most cases. Panerai is cracking down on this as best they can however.

If you want new, I'd recommend you reach out to one of the trusted sellers here. They can get you a better deal as they deal in such high volumes.
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