PM Rolex price just never increase over retail? is that always the trend?

[jwill]

it has always been my question, while SS Rolex's price are rising up so much, but the Rose gold or yellow gold model( especially Daytona) tends to stay at the retail price. Any Guru can answer this question, and If I want a year to but them is the price will still be around this point?

[Swiss Mad!]

RG CHNR especially the TT is fetching way over retail on the grey market currently.

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[peterpl]

The customer base at $30k reduces dramatically for any watch. Its much harder for PM to get over RRP than it is for steel purely because of price point.

[jonathan17]

Honestly a PM Rolex at retail at present is already a “Marked up” item, wish i had the funds 5 years ago when all Pm models are less 20-30% at AD’s.

[crazymcmichael]

Originally Posted by Swiss Mad!

RG CHNR especially the TT is fetching way over retail on the grey market currently.

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yea true. But it is sort of a question if it will stay like this, i think the chnr will be a quite safe bet compared to other tt rolexes though

[travisb]

Have a look at the rainbow Daytona and green dial YG Daytona..

[1William]

I don't think that it is the msrp of the PM pieces that cause the issues with pricing, it is the used watch prices. The SS models have always held up better based on percentages of reduction from cost and when you start looking at 30-40% price reduction on a pre-owned model it does not make since. Add in the number of people that can afford a PM piece or even want one if they can afford one and retail pricing does not work on the average piece. You are always going to see new or limited models selling above retail but that is limited and the exception, not the rule.

[watchwatcher]

We are witnessing the dawn of a new day with PM. Let's just see what happens...

[jsausley]

PM models have their values already inflated so that Rolex can maintain a certain price gap above steel. Realistically a PM model should only be, at most, the cost of the materials plus the margin but in actuality most of them are significantly more than that. So their true value is less than retail. Plus, they are less in demand. Most people don't want PM anymore. It's too flashy, showy, too soft and more of a target for thieves.

[timvbs]

I really think gold is going to make a triumphant comeback in the coming years. My guess is that yellow gold two tone Rolex models are going to be in very high demand soon.

I REALLY REALLY want to by the Root Beer GMT my AD has in the vault. I just don't have an extra $14K laying around currently.

[brandrea]

Originally Posted by watchwatcher

We are witnessing the dawn of a new day with PM. Let's just see what happens...

Yes indeed

[HL65]

Originally Posted by travisb

Have a look at the rainbow Daytona and green dial YG Daytona..

Exactly.

[jwill]

Good to know. No rush on PM unless its limited edition.

[crazymcmichael]

Originally Posted by HL65

Exactly.

cant afford That flowerpower watch
Sort of like it though just not me

[wulin]

Originally Posted by travisb

Have a look at the rainbow Daytona and green dial YG Daytona..

Rainbow daytona is extremely limited in supply.

[Fleetlord]

Originally Posted by watchwatcher

We are witnessing the dawn of a new day with PM. Let's just see what happens...

This is very true.

I was at a Rolex AD on Weds night and the take away from conversations that i had were...

1) Discounting has stopped or is stopping on PM. Of course there will be small dealers continuing the discounting here and there, but the big gun chains are NOT discounting PM.

2) In affluent areas with the high volume dealers, those dealers are pretty much past the SS "Shortage". It isn't affecting their D2D business as they are upselling to TT, PM or just going to DJ..the sales associates earn higher commissions of those, so they are fine.

3) There is a waiting list forming for some PM models. Gold Subs and some of the Gold Skydwellers are waitlist at some AD.

4) The market value potential of Rolex is finally being realized. The general public consumer has always been willing to spend more money on Rolex than everybody assumed and the "shortage" of lower priced SS sports references is showing that as the shift to TT and PM begins.

[HogwldFLTR]

Many PM pieces sell at a discount because there is a large dollar mark-up. It seems unreasonable to expect something which is discounted to sell above list.

[101031-28]

Originally Posted by Fleetlord

This is very true.

I was at a Rolex AD on Weds night and the take away from conversations that i had were...

1) Discounting has stopped or is stopping on PM. Of course there will be small dealers continuing the discounting here and there, but the big gun chains are NOT discounting PM.

2) In affluent areas with the high volume dealers, those dealers are pretty much past the SS "Shortage". It isn't affecting their D2D business as they are upselling to TT, PM or just going to DJ..the sales associates earn higher commissions of those, so they are fine.

3) There is a waiting list forming for some PM models. Gold Subs and some of the Gold Skydwellers are waitlist at some AD.

4) The market value potential of Rolex is finally being realized. The general public consumer has always been willing to spend more money on Rolex than everybody assumed and the "shortage" of lower priced SS sports references is showing that as the shift to TT and PM begins.

Agreed.

[crazymcmichael]

Originally Posted by wulin

Rainbow daytona is extremely limited in supply.

I bet the lists are long for it though

[lecorsaire]

Originally Posted by jsausley

PM models have their values already inflated so that Rolex can maintain a certain price gap above steel. Realistically a PM model should only be, at most, the cost of the materials plus the margin but in actuality most of them are significantly more than that. So their true value is less than retail. Plus, they are less in demand. Most people don't want PM anymore. It's too flashy, showy, too soft and more of a target for thieves.

This is because PM watches are 100% status goods. They have to be well out of reach for most people to be exclusive. It’s always been this way. Right now 30 grand give or take is the floor for a solid gold watch on a bracelet.

[jb335]

Originally Posted by jsausley

PM models have their values already inflated so that Rolex can maintain a certain price gap above steel. Realistically a PM model should only be, at most, the cost of the materials plus the margin but in actuality most of them are significantly more than that. So their true value is less than retail. Plus, they are less in demand. Most people don't want PM anymore. It's too flashy, showy, too soft and more of a target for thieves.

Odd. I don’t think I agree with any of your points.

Pricing is never based solely or even largely on material cost. That is reflected in SS too. And their “true value” is what someone will pay for them.

Also, lower demand for PM is what people said ten years ago. I would bet big that is not the case anymore. People want PM, maybe not everyone, but more than I think you believe. Even the flashiness and “fear of being robbed” has been diminished due to the flooding of Micheal Kors and the like that make fake PM watches.




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[Dr.Smellody]

Originally Posted by jsausley

PM models have their values already inflated so that Rolex can maintain a certain price gap above steel. Realistically a PM model should only be, at most, the cost of the materials plus the margin but in actuality most of them are significantly more than that. So their true value is less than retail. Plus, they are less in demand. Most people don't want PM anymore. It's too flashy, showy, too soft and more of a target for thieves.

????? Really strange response.

Not too flashy for me. I can't see how anyone would think that.

Thieves take your chance!

[georgekart]

PM models are more expensive, therefore less people want to obtain them even at MSRP. However when SS models get expensive enough to the point where PM is not much more, it starts pushing PM prices. Or if a PM model is rare and enough people want it at MSRP/over MSRP. For example, look at 5711R prices. 5711A was selling for crazy prices which pushed a lot of people to look at 5711R. Which also went up and now they both sell for crazy prices. Or look at last years 116719BLRO with blue dial. It was very limited, people wanted it and prices went up.

[Rolexavidfan]

Originally Posted by lecorsaire

This is because PM watches are 100% status goods. They have to be well out of reach for most people to be exclusive. It’s always been this way. Right now 30 grand give or take is the floor for a solid gold watch on a bracelet.

I definitely agree. If one can afford to buy a PM Rolex which is probably going to be the 2nd or 3rd watch, I would like to think it is for pure enjoyment.


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[FrontHeadlock]

Originally Posted by jb335

Odd. I don’t think I agree with any of your points.

Pricing is never based solely or even largely on material cost. That is reflected in SS too. And their “true value” is what someone will pay for them.

Also, lower demand for PM is what people said ten years ago. I would bet big that is not the case anymore. People want PM, maybe not everyone, but more than I think you believe. Even the flashiness and “fear of being robbed” has been diminished due to the flooding of Micheal Kors and the like that make fake PM watches.




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What? His first four sentences are absolutely correct.

[Hogtown Fatty]

Originally Posted by Swiss Mad!

RG CHNR especially the TT is fetching way over retail on the grey market currently.

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I'd hardly call the $2-3k premium they seem to be getting on secondary "way over retail". Or is that substantial for a TT, all things considered? Pepsi's go for double retail, Daytona's as well. Guess it's relative. Also, is there really a markup on the full rg CHNR? If anyone around Toronto wants one right now, there's one available at La Différence in Markham.

[Fleetlord]

Originally Posted by jb335

Odd. I don’t think I agree with any of your points.

Pricing is never based solely or even largely on material cost. That is reflected in SS too. And their “true value” is what someone will pay for them.

Also, lower demand for PM is what people said ten years ago. I would bet big that is not the case anymore. People want PM, maybe not everyone, but more than I think you believe. Even the flashiness and “fear of being robbed” has been diminished due to the flooding of Micheal Kors and the like that make fake PM watches.




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This is exactly what is happening and Rolex themselves have discovered this.

They have been selling themselves short for a number of years now. It's time to see where the market lands and so far PM buyers are flexing.

[inadeje]

In these crazy times, there are pm variants sold close to ss prices. Whenever this illogical disparity in the market occurs, Pm is my choice and, I always go for wg stealth. To put it into a car perspective. It would be like same year 200k Porsche turbos selling for less on the used market as an exact same year base model carrera 2. It makes no sense why anybody would pay as much for a ss daytona as for a wg daytona. Case in point is the zenith daytona. In most cases the pm is now slightly more now than (besides some rare porcelain dials) the ss variant. My view is that if you can get a 40k retail pm watch for 25k or, a 12k retail ss watch for 25k, the prior should be your choice.

[Tha Baron]

Gold f_cking Rolex.

Certainly has a ring to it

[fsprow]

Originally Posted by Fleetlord

This is very true.

I was at a Rolex AD on Wed night and the take away from conversations that i had were...

1) Discounting has stopped or is stopping on PM. Of course there will be small dealers continuing the discounting here and there, but the big gun chains are NOT discounting PM.

2) In affluent areas with the high volume dealers, those dealers are pretty much past the SS "Shortage". It isn't affecting their D2D business as they are upselling to TT, PM or just going to DJ..the sales associates earn higher commissions of those, so they are fine.

3) There is a waiting list forming for some PM models. Gold Subs and some of the Gold Skydwellers are waitlist at some AD.

4) The market value potential of Rolex is finally being realized. The general public consumer has always been willing to spend more money on Rolex than everybody assumed and the "shortage" of lower priced SS sports references is showing that as the shift to TT and PM begins.

Talked to a large dealer in the new Hudson Yards here in NYC and he said the sale of SS Rolexes was no longer a big deal to them economically. Their sales of gold and platinum models (which he claimed were at list price) more than made up for a lower supply of SS. In fact, he said that the SS models were more of a pain as they waste a lot of their time dealing with inquiries. May all be true or only part (or perhaps none).