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boogiebot · 19 November 2012, 02:51 PM

so i was sitting around playing with my subs today and the thought came to me. What if Rolex allowed you to custom an order from the factory for a premium? Do you guys think that would cheapen the brand?

Would more dial colour selections and bezel colour selections be appealing to you guys?

If you could pick the colour of the lume would that be of interest?

Just wanted to see what you guys thought.

Nidal · 19 November 2012, 03:09 PM

I think they do allow it for a price. My AD told me they did!

ecsub44 · 19 November 2012, 03:41 PM

I'd LOVE to customize a Rolex...but not for colors.

I'd have a crownguardless through-hole cased Sub with a matte dial and non-gold surrounds. No date. Sword hands. Dome sapphire crystal. Basically a modern mil-sub.

boogiebot · 19 November 2012, 03:56 PM

good point ecsub44. i wonder what other things rolex lovers would like to customize.

MatthewInSeattle · 19 November 2012, 04:03 PM

Quote:

Originally Posted by Nidal

I think they do allow it for a price. My AD told me they did!

No they don't. Rolex doesn't do custom orders. You can order a watch how you want it, but you have to design it based on the dials, bezels, and bracelets available for that particular watch head.

For example, no matter how much you may want to, you can't buy an OP or Air King with a Jubilee Bracelet. It just doesn't come that way.

jlee5050 · 19 November 2012, 04:12 PM

Dude that would totally kill the aftermarket "market"

I don't think it would cheapen the brand at all. it's an interesting concept though.

Bangel · 19 November 2012, 04:13 PM

If they did that, I don't think it would cheapen the brand, because I would assume any customisation would be accompanied by a hefty premium. This would make it even more expensive.

Kyu · 19 November 2012, 04:15 PM

you can custom order to a certain limit, for example.. the limited editions.. lol
thats about as custom as it's going to get..

on the side note, atleast it'll be rare right ?
that and the cost keeps it rare and exclusive..

a GMT II in WG for 145k,
Wth was i thinking

Ray T · 19 November 2012, 04:20 PM

they do custom watches, but probably 1 offs for important people, like the mayer daytona.

SLS · 19 November 2012, 04:43 PM

Quote:

Originally Posted by Nidal

I think they do allow it for a price. My AD told me they did!

LMAO, gotta love AD's!

Lesson # 1, don't listen to your AD!

Scott

SLS · 19 November 2012, 04:44 PM

Quote:

Originally Posted by Nidal

......My AD told me they did!

LMAO, gotta love AD's!

Lesson # 1, don't listen to your AD!

Scott

kilyung · 19 November 2012, 06:35 PM

I want a platinum DSSD because it's not heavy enough.

Furbo · 19 November 2012, 06:44 PM

When you see for example a COMEX logo on a Rolex. Who put it there? Rolex?
Or a logo of some army.

liminc · 19 November 2012, 07:34 PM

great idea!

ilovethiscity · 20 November 2012, 08:18 AM

This company make some INSANE mods

http://www.bamfordwatchdepartment.com/customiser.cfm

77T · 20 November 2012, 08:40 AM

There are very few people who rate a custom Rolex - - but the special branch has customized dials before.

beshannon · 20 November 2012, 10:16 AM

Absolute nightmare for service, they would have to have parts for everything they custom made.

Htab · 20 November 2012, 05:29 PM

That would be interesting

How · 20 November 2012, 05:42 PM

I would custom order a GMTIIc with brushed centre links and Glidelock clasp at the drop of a hat!

wokafu · 20 November 2012, 06:10 PM

i'll like to have a custom RED lume..ceremic basel without cyclop SUB...lug holes solid bracelet。..dont know whether it would cheaper the brand or not though

boogiebot · 22 November 2012, 10:24 AM

Quote:

Originally Posted by wokafu

i'll like to have a custom RED lume..ceremic basel without cyclop SUB...lug holes solid bracelet。..dont know whether it would cheaper the brand or not though

that would be one interesting piece

19 November 2012, 02:51 PM	#1
boogiebot "TRF" Member Join Date: Apr 2011 Location: canada Watch: me post! Posts: 3,804	custom Rolex...OEM? so i was sitting around playing with my subs today and the thought came to me. What if Rolex allowed you to custom an order from the factory for a premium? Do you guys think that would cheapen the brand? Would more dial colour selections and bezel colour selections be appealing to you guys? If you could pick the colour of the lume would that be of interest? Just wanted to see what you guys thought.

19 November 2012, 03:41 PM	#3
ecsub44 "TRF" Member Join Date: Feb 2011 Location: US Watch: Sub Posts: 3,175	I'd LOVE to customize a Rolex...but not for colors. I'd have a crownguardless through-hole cased Sub with a matte dial and non-gold surrounds. No date. Sword hands. Dome sapphire crystal. Basically a modern mil-sub. __________________ *侘寂 -- wabi-sabi --* acceptance of transience and imperfection by finding beauty in that which is imperfect, impermanent, and incomplete Commissioner of WEIRD POLICE , Badge # ecsub44

20 November 2012, 08:40 AM	#16
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 40,714	There are very few people who rate a custom Rolex - - but the special branch has customized dials before. __________________ Does anyone really know what time it is?

20 November 2012, 10:16 AM	#17
beshannon "TRF" Member Join Date: Jun 2009 Real Name: Brian Location: Northern Virginia Watch: One of Not Many Posts: 17,895	Absolute nightmare for service, they would have to have parts for everything they custom made. __________________ Vacheron Constantin Traditionnelle Complete Calendar, Glashutte PanoInverse, Glashutte SeaQ Panorama Date, Omega Aqua Terra 150, Omega CK 859, Omega Speedmaster 3861 Moonwatch, Glashutte Senator Exellence, Rolex 116710 GMT Master II BLNR, Breitling Superocean Steelfish, JLC Atmos Transparent

20 November 2012, 06:10 PM	#20
wokafu "TRF" Member Join Date: Oct 2010 Location: Malaysia Watch: SM300+14060M Posts: 2,012	i'll like to have a custom RED lume..ceremic basel without cyclop SUB...lug holes solid bracelet。..dont know whether it would cheaper the brand or not though __________________ 14060M SM300 PAM000 Poljot-BAIKAL G Shock

19 November 2012, 03:09 PM	#2
Nidal "TRF" Member Join Date: Jul 2012 Location: USA Watch: SubC LV Posts: 1,820	I think they do allow it for a price. My AD told me they did!

19 November 2012, 03:56 PM	#4
boogiebot "TRF" Member Join Date: Apr 2011 Location: canada Watch: me post! Posts: 3,804	good point ecsub44. i wonder what other things rolex lovers would like to customize.

19 November 2012, 04:12 PM	#6
jlee5050 "TRF" Member Join Date: Mar 2011 Location: Los Angeles Watch: the throne. Posts: 165	Dude that would totally kill the aftermarket "market" I don't think it would cheapen the brand at all. it's an interesting concept though.

19 November 2012, 04:13 PM	#7
Bangel "TRF" Member Join Date: Oct 2011 Location: Australia Watch: 116610LN Posts: 15,802	If they did that, I don't think it would cheapen the brand, because I would assume any customisation would be accompanied by a hefty premium. This would make it even more expensive.

19 November 2012, 04:15 PM	#8
Kyu "TRF" Member Join Date: Nov 2011 Real Name: yes.. it's Kyu Location: Los Angeles Watch: Rolex 116759SANR Posts: 1,499	you can custom order to a certain limit, for example.. the limited editions.. lol thats about as custom as it's going to get.. on the side note, atleast it'll be rare right ? that and the cost keeps it rare and exclusive.. a GMT II in WG for 145k, Wth was i thinking

19 November 2012, 04:20 PM	#9
Ray T "TRF" Member Join Date: Sep 2008 Real Name: Ray Location: NYC Watch: 116619 LB Posts: 353	they do custom watches, but probably 1 offs for important people, like the mayer daytona.

19 November 2012, 06:35 PM	#12
kilyung 2024 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,870	I want a platinum DSSD because it's not heavy enough.

19 November 2012, 06:44 PM	#13
Furbo "TRF" Member Join Date: Nov 2012 Location: Slovenia, EU Watch: BLNR Posts: 1,507	When you see for example a COMEX logo on a Rolex. Who put it there? Rolex? Or a logo of some army.

19 November 2012, 07:34 PM	#14
liminc "TRF" Member Join Date: Jun 2011 Location: US Watch: 116500LN Posts: 139	great idea!

20 November 2012, 08:18 AM	#15
ilovethiscity "TRF" Member Join Date: Apr 2011 Location: EU Watch: the days go by Posts: 604	This company make some INSANE mods http://www.bamfordwatchdepartment.com/customiser.cfm

20 November 2012, 05:29 PM	#18
Htab 2024 Pledge Member Join Date: Sep 2011 Real Name: Dad Location: USA Watch: To many Posts: 1,389	That would be interesting

20 November 2012, 05:42 PM	#19
How "TRF" Member Join Date: Apr 2012 Location: Melbourne Watch: 16610, Tudor 1960 Posts: 1,554	I would custom order a GMTIIc with brushed centre links and Glidelock clasp at the drop of a hat!

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