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Old 12 July 2013, 02:15 PM   #1
cl600599
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Gold prices at $1283 what will this mean for gold rolex models?????

When the driving factor of price (which is gold) decreases, shouldn't that mean rolex will lower their prices of gold watches???????


I will be very upset if rolex keeps their prices the same when their costs significantly decrease.

i want to buy a solid gold rolex, but the prices are extraordinarily high because of gold being high.

I want to wait till rolex lowers their prices of solid gold models down a few thousand dollars and then buy



WHAT DO YOU GUYS THINK ABOUT GOLD BEING A FACTOR IN ROLEX'S PRICES???
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Old 12 July 2013, 02:20 PM   #2
codecow
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Nope, the main factors driving the price in my opinion are demand and to an extent labor. If the watches are selling at current prices they're only going to go up regardless of the material costs.
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Old 12 July 2013, 02:27 PM   #3
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I think I remember reading somewhere that there is only the equivalent of 3-4 troy ounces of 24k gold (remember that Rolex is 18k) in a solid gold rolex depending on whether it's a president or sport model. This includes the bracelet. So a few hundred dollar price change x 3 ounces = no big deal.
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Old 12 July 2013, 02:28 PM   #4
rolexington
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There is also a difference between physical gold prices and the paper price.
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Old 12 July 2013, 02:28 PM   #5
c.rod
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rolex and lowering prices do not, and will not EVER be in the same sentence..... lmao
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Old 12 July 2013, 03:32 PM   #6
Billywiz
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Be interesting if Rolex stock pile when prices low...would make sense.
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Old 12 July 2013, 04:31 PM   #7
blackout
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Nah, wont happen. Prices will only go up.
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Old 12 July 2013, 04:32 PM   #8
MonBK
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Gold prices at $1283 what will this mean for gold rolex models?????

Squat!
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Old 12 July 2013, 04:45 PM   #9
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Prices are never going to drop.
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Old 12 July 2013, 05:45 PM   #10
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squat!
+1
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Old 12 July 2013, 05:48 PM   #11
Sean.UK
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Best you could hope for is that prices don't rise as soon or as steep as they otherwise might have. Which would give a buyer more time to save.
And I wouldn't bank on that. And there is no way of knowing anyway.
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Old 12 July 2013, 06:24 PM   #12
bayerische
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Shouldn't Tiffany then change their prices "a bit".

Even if gold goes down, Rolex won't follow.
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Old 12 July 2013, 08:04 PM   #13
Singslinger
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No chance of a price decrease. As someone before me said, the best we can hope for is that they don't raise prices as often.
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Old 12 July 2013, 08:07 PM   #14
tattooedfagin
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might stand a chance of a slightly better deal on a pre-owned perhaps but RRP, no chance
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Old 12 July 2013, 08:09 PM   #15
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which model of rolex gold watch are you considering buying?
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Old 12 July 2013, 08:12 PM   #16
Jake B
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If Rolex watches were sold by weight, then sure....but this is the real world.
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Old 12 July 2013, 08:14 PM   #17
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Good luck but it doesn't work that way so I guess you are going to be very upset.
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Old 12 July 2013, 10:02 PM   #18
chicfarmer1
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Quote:
Originally Posted by cl600599 View Post
I want to wait till rolex lowers their prices of solid gold models down a few thousand dollars and then buy

Why not negotiate for one and pay less than MSRP? Why not buy preowned and pay less than MSRP?
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Old 12 July 2013, 10:03 PM   #19
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Gold will hit $1000 and quite possibly $800 if $950 resistance is broken
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Old 12 July 2013, 10:07 PM   #20
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Rolex won't drop in price
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Old 12 July 2013, 10:10 PM   #21
datejusting
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I have been wearing Rolex for 28 years an do not remember a single price decrease.
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Old 12 July 2013, 10:22 PM   #22
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Quote:
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If Rolex watches were sold by weight, then sure....but this is the real world.
Have to agree and gram for gram Rolex must be one of the most expensive around today.
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Old 12 July 2013, 10:32 PM   #23
Grey.Coupe
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Rolex prices are determined far more by corporate profit targets than raw materials costs...
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Old 12 July 2013, 10:36 PM   #24
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It means Rolex will stockpile gold while low, as far as watch prices...see what Monbk said.
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Old 12 July 2013, 11:06 PM   #25
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Back in the day when silver prices skyrocketed, film prices shot up...when the price of silver fell film prices stayed at the inflated price.
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Old 12 July 2013, 11:34 PM   #26
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Maybe this is an extreme example, but a PP steel minute repeater is not cheaper than the gold equivalent, that tells you all you need to know about how much raw material cost really matters.
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Old 13 July 2013, 01:01 AM   #27
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Nothing.
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Old 13 July 2013, 01:01 AM   #28
jwill051
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Spot price of gold will have no impact on price of gold Rolex
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Old 13 July 2013, 01:09 AM   #29
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The price doesn't necessarily have to drop, but it would be nice if they didn't increase it for five years.
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Old 13 July 2013, 01:10 AM   #30
gulfstream69xr7
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Should have zero impact at all.

Selling price is based on total margin maximization and elasticity.

Gold could fall through the floor, but if people keep on buying a given watch a given price, they will not lower the price.

The reverse holds true to the point of negative margin.
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