IF Patek would indeed be for sale ... Woud you like it or not if Rolex bought Patek ?

[unknown]

Well I guess all of you heard the rumor that Patek might be for sale. If correct or not, we'll see in the future.
It's not the first time wear hear this but now let's presume patek would become for sale in the near future.

It could go to a big one like LVMH, Richemont or Swatch ... or even another we're not thinking about
Another name that pops up is ROLEX

I think , but that's just my opinion, it would be great if Rolex acquired them. Or stay independent or go to Rolex.
Wouldn't it be good if the number 1 haute horlogerie (Patek) and the most famous watch brand in the world ( Rolex) would join forces ?
As we know Rolex today we know they do very well what they are doing and they don't have to maximize profits for annoying shareholders.
they are independent and know the market

[codecow]

Would be awful.

[unknown]

Originally Posted by codecow

Would be awful.

why

[codecow]

Originally Posted by unknown

why

Having visited Patek I think any outside interference would be bad. In many ways they’re an archaic company bound by tradition. A buyer (any buyer) will want profit from their investment and is more likely to ignore these traditions and take short cuts. Since the value of these pieces is tied to their story in a way, what is the story of Rolex?

In many ways they’re the opposite of Patek. They intentionally obscure their methods.

[tanask211]

Patek watches will be devalued if they were brought over by another group. Rolex and Patek are both unique brand solely owned by themselves.

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[ap1]

Please don’t sell

[aurenas]

Originally Posted by tanask211

Patek watches will be devalued if they were brought over by another group. Rolex and Patek are both unique brand solely owned by themselves.

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Couldn’t agree more!


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[Fat_ninja]

When i called to ask my contact to connect me with the source of the bloomberg article... the person asks...

“You are worried about the value of your watch collection huh?”

this person was not a watch guy. The fact that a non watch guy ask that says it all.

[1William]

Any sale of PP would mean the company would change. I don't think Rolex would be a buyer and it probably would not be a good fit as both sit atop a specific segment of the market and tinkering with a winning formula might not work. Most people believe it would be for the worst but there is a possibility that it could be for the best or at least different. If someone pays 7-10 billion dollars for a company with annual sales in the sub 3 billion mark they will be doing it to maximize profitability. What does that look like? Only speculation but I believe that you could see a lot of obscure models retired and the SS models pushed out in greater numbers. I believe the formula is 80% non-sport models 20% sport models. That could be flipped or at least increased. In the end it will be a business decision by the PP owners and the owners of whoever buys them. It may not be now but at some point it will be sold.

[RHIII]

Originally Posted by 1William

Any sale of PP would mean the company would change. I don't think Rolex would be a buyer and it probably would not be a good fit as both sit atop a specific segment of the market and tinkering with a winning formula might not work. Most people believe it would be for the worst but there is a possibility that it could be for the best or at least different. If someone pays 7-10 billion dollars for a company with annual sales in the sub 3 billion mark they will be doing it to maximize profitability. What does that look like? Only speculation but I believe that you could see a lot of obscure models retired and the SS models pushed out in greater numbers. I believe the formula is 80% non-sport models 20% sport models. That could be flipped or at least increased. In the end it will be a business decision by the PP owners and the owners of whoever buys them. It may not be now but at some point it will be sold.

^^^^ — at this point completely agree with this —- just have to sit back and wait and see. They could be ‘fishing’ right now to see if they get any realistic ‘bites’.


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[Snow-Dweller]

I would rather Patek ownership stay as it is....but if it were to change, I would much prefer to see it bought by Rolex than by one of the big groups

[ezinhk]

No and it won’t happen

[RussW]

I could see some positives from this. Some sort of collaboration on a new movement for Patek’s sport watches for example - a robust movement but with Patek’s finishing.

[subtona]

At this moment they both have an issue supplying customers with the preferred models.

are they already in league with each other?

[superdog]

Originally Posted by tanask211

Patek watches will be devalued if they were brought over by another group. Rolex and Patek are both unique brand solely owned by themselves.

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If they are less expensive, and easier to get, that would be super.

I understand I’m in the minority. But I love my Patek and won’t sell it. And I only want one more. Once I get that, I expect to be done.

As long as the quality of the watch remains, and I expect it would, I’m not too concerned with the watches be devalued.

Just my newbie opinion of course.

Besides, no one on this forum buys watches for value. They buy them for the love of the watch.

[superdog]

Originally Posted by 1William

Any sale of PP would mean the company would change. I don't think Rolex would be a buyer and it probably would not be a good fit as both sit atop a specific segment of the market and tinkering with a winning formula might not work. Most people believe it would be for the worst but there is a possibility that it could be for the best or at least different. If someone pays 7-10 billion dollars for a company with annual sales in the sub 3 billion mark they will be doing it to maximize profitability. What does that look like? Only speculation but I believe that you could see a lot of obscure models retired and the SS models pushed out in greater numbers. I believe the formula is 80% non-sport models 20% sport models. That could be flipped or at least increased. In the end it will be a business decision by the PP owners and the owners of whoever buys them. It may not be now but at some point it will be sold.

Well said.

[nick c]

richemont group Will buy them.

[Fat_ninja]

Originally Posted by nick c

richemont group Will buy them.

Just fantastic... we going to have like a gazillion limited editions

[nick c]

Originally Posted by Fat_ninja

Just fantastic... we going to have like a gazillion limited editions

Just like Panerai LOL 😆

[Fat_ninja]

Originally Posted by nick c

Just like Panerai LOL ��

I still want one. Im going to probably buy a 422 later this year. But its 7k not 100k

[appa666]

It would be a disaster if Rolex bought PP.
The game of cutting down supply to drive up demand and price started by Rolex, in other words, bundle sales (I’m not saying it never exist before but it gets more common because of Rolex).
It’s either PP became another Rolex but of course a lot more pricier version (business mode), or reverse the Sports V.S Dress watch allocation to maximize the sales. Either way, PP lost it’s heritage.
I really hope PP stay what it is, its the kind of it own.


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[jfriedkin]

What everyone seems to forget is that Patek has changed hands 3 different times in the past. The Stern family is the 3rd owner. So you don't think that the Sterns want to see a "return" on their investment?

[AK797]

Instinctively I don't like the idea of any of these firms buying Patek, the one name I've seen mentioned that doesn't bother me as much is Hermes, somehow I feel they would be respectful of the brand and not ruin it with rank commercialisation nor would it tarnish either brand by them stepping on each other, but rather there could be some synergy there.

[Justindo]

Originally Posted by Snow-Dweller

I would rather Patek ownership stay as it is....but if it were to change, I would much prefer to see it bought by Rolex than by one of the big groups

This. Rolex plays the long game and moves slowly, smartly, and keeps everything in house, all of which are good things, in my opinion.

Besides the obvious profit maximization, I'm not sure how PP would fit in with Richemont, which has ALS and VC as their high-end brands, and Swatch, which has Breguet. As I'm a big fan of all three of these brands, I'm not sure what would become of them if PP suddenly were to become top dog within the group. LVMH buying PP might make more sense, as they don't really have a high-end brand. Also, Hermes or even Chanel might not be the worst owners, as both seem to manage their brands well, although FPJ seems like it could eventually totally come under the control of Chanel, although I think both brands could coexist under the same group.

[unknown]

Originally Posted by jfriedkin

What everyone seems to forget is that Patek has changed hands 3 different times in the past. The Stern family is the 3rd owner. So you don't think that the Sterns want to see a "return" on their investment?

indeed ...

[soundserious]

Originally Posted by jfriedkin

What everyone seems to forget is that Patek has changed hands 3 different times in the past. The Stern family is the 3rd owner. So you don't think that the Sterns want to see a "return" on their investment?

They’ve owned it for a century, not exactly a pump and dump play.

[GB-man]

I could see LVMH buying them. I don’t think Rolex would acquire another brand.

[Peterandwatches]

If they have to be sold, yeah who’s a better buyer than Rolex?

[Ni8R]

The basic value of any watch? What is is worth in a smelt.
The investment game in the watch segment has two plays, when you sell and when manufacturers sell.

Good luck.


Greg

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