A. Lange & Söhne Sports Watch

[bondtoys]

I really don‘t understand the criticism about the (high) price.

In an environment, where a Patek 5711 has a market value of 60-70k, Lange is well advised to make the watch „better than a Nautilus at the same price“ then having it „cheaper than a Nautilus“ as the main USP.

Just some posts above, people have been complaining about ALS being not profitable enough. Now they will likely put out 1000-2000 Sports watches that will hopefully fly out of the stores - why should they lose money and make them cheaper?
They sell them anyhow.

[PJ S]

Originally Posted by bondtoys

I really don‘t understand the criticism about the (high) price.

In an environment, where a Patek 5711 has a market value of 60-70k, Lange is well advised to make the watch „better than a Nautilus at the same price“ then having it „cheaper than a Nautilus“ as the main USP.

Just some posts above, people have been complaining about ALS being not profitable enough. Now they will likely put out 1000-2000 Sports watches that will hopefully fly out of the stores - why should they lose money and make them cheaper?
They sell them anyhow.

I presume you meant those numbers to be a reflection over the years, as opposed to annually?
It definitely won’t be annually, since that would be 25-33% of total production capability, and we ‘know’ from comments in the WA video that volume will be low – presumably not more than 150, if even.

[bondtoys]

Originally Posted by PJ S

I presume you meant those numbers to be a reflection over the years, as opposed to annually?
It definitely won’t be annually, since that would be 35-33% of total production capability, and we ‘know’ from comments in the WA video that volume will be low – presumably not more than 150, if even.

Imo 1000-2000 pieces annually should be possible for them.
To produce and to sell.

I guess that the 5711 comes in similar quantities?