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18 March 2018, 12:20 PM | #61 | |
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Which is why it surprises me that young people can see them as obsolete when it comes to being a tool watch, and not up to PP or AP standards when it comes to being a luxury/art item. But from the answers I received (THANK YOU ALL for your time, btw.), I realized that the young people I usually socialize with do not represent the typical sample of population, being mostly engineers, scientists, physicists, AI developers, etc. So my curiosity has been satisfied, I have just been talking to the "wrong" millennials! Also, I really want to point out that I have nothing but respect for young people today. I don't think it is easy to be growing up surrounded by all the information noise and pressure, and agree that having an inspiring social media profile says much more "I have made it" than a Rolex on the wrist ;-) |
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18 March 2018, 12:51 PM | #62 |
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This flips the discussion a bit, at least from the standpoint of the WSJ article mentioned earlier. That was written from the standpoint of how to attract the younger generation to luxury timepieces at all. Your comment suggests that the people you're speaking to are already on board with timepieces by elite brands; they just don't like Rolex.
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18 March 2018, 01:27 PM | #63 | |
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It surprised me to hear that they consider Rolex being in an odd spot in the middle (not a tool and not luxury enough). But I am biased, because I think Rolex actually hits the sweet spot with robust movements and manufacturing quality. Curious how this plays out. The battery life of smart watches will improve and new features will be added (spectrometry for food/fluid analysis comes to mind) much faster than anything that can realistically happen in the mechanical watch industry. Wandering what our marketing genius Rolex comes up with to sway enough young people away from the hi-tech ;-) |
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18 March 2018, 02:01 PM | #64 | |
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In the end, it's all about perception, self satisfaction and pride (+status for Rolex) |
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18 March 2018, 02:03 PM | #65 |
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My son in law (35) and my son (30) both moved from wearing their Apple Watch to wearing Breitlings. They were tired of being “so connected all of the time”. Both are from the Entourage generation.
As the economy continues to improve and we get another series that glorifies wealth with millennials the mechanical watch will compete with the smart watches again. |
18 March 2018, 02:06 PM | #66 |
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I dunno....I’m a millennial and I bought a Rolex and have a second one waiting for me and the 3rd for the millennial fiancé has a deposit down on it. I’m also an engineer (just to add color for my thoughts).
I find the Rolex I wear to largely be symbolic of my achievement. If I wanted something to tell time, I probably wouldn’t buy anything and would just use my cell phone. A watch like this though reminds me of what I acheived and what I’m about - it’s a luxury good and I see it that way. As an engineer I’ve taken to the fact just how precise and well made these watches are. I mean it’s pretty frigging cool. I think you’ll find more millennial move to luxury watches, jewelry, etc. as their earnings increase. Sure we are the “experience” generation (as I write this from overseas) but at the end of the day this is an expensive item and serves as a status symbol to most. When they have the income, they’ll likely add a fancy or expensive watch to their arm. |
18 March 2018, 02:13 PM | #67 |
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Has any generation ever used there generation classification as a identifier? EVER!? Is it officially a pronoun now?
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18 March 2018, 02:35 PM | #68 |
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I do agree with a few points from the OP, not going to explain each one but they are valid questions to raise. let’s see Basel 2018 brings some new and innovative creations!
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18 March 2018, 02:50 PM | #69 | |
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I'm 25, but here I am with a new Rolex. I still definitely value possessions to mark achievements. |
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18 March 2018, 02:59 PM | #70 | |
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18 March 2018, 03:08 PM | #71 |
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It's hard to apply logic to luxury watches. It doesn't make sense, but that's the point sometimes.
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18 March 2018, 03:10 PM | #72 |
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18 March 2018, 03:11 PM | #73 |
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Dont feed trolls
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18 March 2018, 03:16 PM | #74 |
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A good response is “if I have to explain it...you wouldn’t understand”
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18 March 2018, 03:16 PM | #75 | |
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2. I think its to increase the value of the loot that can be found at wreck sites in the Spanish main. 3. Silly...if they didn't, what would Invicta base their designs on? 4. Smartwatches are made for dumb people. We don't need a gizmo to tell us what our heart rate is, how many steps we've taken or what the projected square inches of toilet paper we'll consume concluding our next BM. 5. Specifically to offend you. 6. The official Rolex position is that the dial can be removed by the AD for those who really want to see the movement in action. |
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18 March 2018, 03:26 PM | #76 | |
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You're just postulating here, right? This didn't happen, did it? Can't imagine you got to question 2 without leaving the room or hitting someone. |
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18 March 2018, 03:32 PM | #77 |
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18 March 2018, 03:33 PM | #78 |
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18 March 2018, 03:39 PM | #79 |
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18 March 2018, 04:26 PM | #80 |
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Millennials usually find the answers themselves on line.
Millennials (probably) see more fun in an apple watch. (not a watch). PS: OP, start with getting to know watches in general and later on get to Rolex.
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18 March 2018, 05:02 PM | #81 | |
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What is a hew? Should I listen to someone who can only go where the wind blows them?
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18 March 2018, 05:10 PM | #82 | |
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200 meters effective depth from a 3 metre dive. Gee, when I dive from the 10 meter platform I am glad that my ears can resist a 700 meter depth rating.
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18 March 2018, 07:16 PM | #83 | |
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First, the concept of "dynamic" pressure has been extensively debated on French forums, and the consensus is now that it's more a myth than anything else. Without going into details, just look at camera underwater housings or to diving lamps...none of these has the same depth rating (most camera housings are max 50m for example), even though they still get the shock when you jump...I don't know if I can post links to another forum, but I will if it's allowed and if you're interested (and can read French). Secondly, I started diving 20 years ago. I learned it the old way (also cos I liked it), i.e. with a timer, a mechanical gauge and US Navy decompression table. That being said, nobody uses its watch for diving purpose only today. It's an accessory. And it's someone who loves watches and mechanical stuffs who says it. We all have diving computers (computer with "s", cos "serious" divers have two of them, we use the second computer as a backup system). That being said, I always carry my decompression tables, an electronic backup gauge (which is both a chrono and a gauge) and my G-shock (which I don't wear on my wrist but just attach to my jacket...I wouldn't do that with a Rolex, would prefer to put it on my wrist). I have had the privilege to dive in lots of different places abroad, and it's true that people abroad tend to wear a watch more often, simply because water temperature allows it. I can tell you one thing: when you dive in Europe in cold water in winter, the bracelet extension might not be long enough to put the watch over your big diving suit...I would love to dive in exotic water where I would wear my watch for sure, but this is not easily done in dark/cold Belgian/British/German lakes. Another point is that "serious" divers don't all have 10k to put in a watch. So if they have a watch, it wouldn't necessarily be an "expensive" one like you said. Diving gathers people from very different horizons, and if they had to wear a watch, they wouldn't wear a Rolex, but more a Citizen or a Seiko. That being said, I know quite a few divers who wear their Rolex...at the bar after the dive! Cheers |
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18 March 2018, 07:23 PM | #84 |
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18 March 2018, 09:27 PM | #85 |
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Makes sense to me.....
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18 March 2018, 09:41 PM | #86 |
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Hmm. I'm a millennial (early transitional millennial, but still), and I know lots of millennials, and the only questions I ever get about Rolex or watches are as follows:
(1) They cost how much!? (this happens with any watch over $500) (2) Why would you wear a watch when your phone shows the time? (3) Can you give me advice on what watch to buy? I have $X budget.
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18 March 2018, 09:44 PM | #87 | |
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18 March 2018, 10:00 PM | #88 | |
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Own that you're a millennial. In my experience, this "lazy, entitled millennial" is largely a negative stereotype that is a natural extension of the generational cycle--every generation thinks the generation that came after is destroying the world. I'm sure there are lazy, entitled millennials out there. But I know I'm not one of them and I doubt you're one of them. Show those from generations before us who would assign negative characteristics to an entire generation of people based on stereotypes they've seen on commercials that they're wrong about us, not by saying you're "not really a millennial" (which I used to do too, if I'm honest), but by being better, harder working, more tolerant, and more open minded than they are.
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18 March 2018, 10:02 PM | #89 |
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Ah kids. They can keep ignoring Rolex and work hard. Then one fine day they finally 'get it' but have to fork out 2-3x the price of today's watches. True story.
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18 March 2018, 10:08 PM | #90 |
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Well Since I'm in between generationX and millennials (82 born), I think me and most of the people/friends of my age group have an immense amount of respect for Rolex in terms of tradition and style. The moment I could, I bought a Rolex and extremely happy with it. I believe these watches are mechanical wonders and are meant to stay than fade away like smart watches. Smart watches are a trend while Rolex are serious watches and I personally don't have any complaints regarding the direction they're heading. If I could afford, I'll buy more Rolex as they actually make me smile everytime I look at my wrist :)
Anyway, everyone has their own opinion and they do/buy things whatever makes them happy. |
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