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Old 25 September 2020, 04:32 AM   #1
Neepy
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AD selling over MSRP

Can ADs sell over the price listed on Rolex's site? Thanks
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Old 25 September 2020, 04:33 AM   #2
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it depends on where. In the USA they shouldn't. other countries apparently they can.
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Old 25 September 2020, 04:34 AM   #3
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Originally Posted by Neepy View Post
Can ADs sell over the price listed on Rolex's site? Thanks
Direct Answer: No.

Nuanced Answer: If they sell pre-owned watches and the watch is described as such, they can ask whatever they want. However, this would need to be transparent to you that you're purchasing a pre-owned watch.
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Old 25 September 2020, 04:43 AM   #4
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There is one AD I know sells above MSRP.

Basically what happened was I asked them if they have SS Daytona in stock and they said yes and willing to sell me MSRP + Current market premium (About $10,000) in cash.

They said I can pay however I like for the MSRP but the premium must be paid with cash.

Of course this AD is known for bundling junks to get you qualified for desirable piece.

I'm not going to say the AD name but they are in SoCal (Border of LA and Orange County).
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Old 25 September 2020, 04:46 AM   #5
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So much speculation...but I'm pretty sure that's at least one reason why a local store was stripped of its Rolex account last year.
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Old 25 September 2020, 04:49 AM   #6
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Originally Posted by McinRolex View Post
There is one AD I know sells above MSRP.

Basically what happened was I asked them if they have SS Daytona in stock and they said yes and willing to sell me MSRP + Current market premium (About $10,000) in cash.

They said I can pay however I like for the MSRP but the premium must be paid with cash.

Of course this AD is known for bundling junks to get you qualified for desirable piece.

I'm not going to say the AD name but they are in SoCal (Border of LA and Orange County).
Damn that’s pretty shady....the extra 10k goes right in there pocket lol
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Old 25 September 2020, 04:49 AM   #7
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Originally Posted by McinRolex View Post
There is one AD I know sells above MSRP.

Basically what happened was I asked them if they have SS Daytona in stock and they said yes and willing to sell me MSRP + Current market premium (About $10,000) in cash.

They said I can pay however I like for the MSRP but the premium must be paid with cash.

Of course this AD is known for bundling junks to get you qualified for desirable piece.

I'm not going to say the AD name but they are in SoCal (Border of LA and Orange County).
Hope they get busted by Rolex...
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Old 25 September 2020, 05:10 AM   #8
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Shady ADs should be reported to Rolex. AD should not do that and must follow Rolex guidelines.


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Old 25 September 2020, 05:13 AM   #9
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And it they are taking cash, it probably doesn't appear on the books. There are worse things than Rolex pulling a store's account.
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Old 25 September 2020, 05:15 AM   #10
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Basically what happened was I asked them if they have SS Daytona in stock and they said yes and willing to sell me MSRP + Current market premium (About $10,000) in cash.

I wonder how the $10k will be divided up.
AD owner - $5k
Manager - $3.5k
SA - $1.5k


I know one of my AD's SA is very shady and I know he does backdoor deals.
So, I once tested him with $5k cash in his pocket for him to sell me D500 at MSRP, and he can keep box and papers for later pickup. He said no.
This tells me he gets more than $5k backdooring it to someone else.
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Old 25 September 2020, 05:17 AM   #11
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Originally Posted by McinRolex View Post
There is one AD I know sells above MSRP.

Basically what happened was I asked them if they have SS Daytona in stock and they said yes and willing to sell me MSRP + Current market premium (About $10,000) in cash.

They said I can pay however I like for the MSRP but the premium must be paid with cash.

Of course this AD is known for bundling junks to get you qualified for desirable piece.

I'm not going to say the AD name but they are in SoCal (Border of LA and Orange County).
I believe you are referring to Bhindi Jewelers...they have been doing this crap for years.
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Old 25 September 2020, 05:21 AM   #12
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It's hard to believe that just to buy a stainless steel Rolex sport watch one has to involve in shady business dealing and to mention the danger of walking around with 10,000 cash in LA. Sounds like organized crime to me.
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Old 25 September 2020, 05:25 AM   #13
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Originally Posted by McinRolex View Post
There is one AD I know sells above MSRP.

Basically what happened was I asked them if they have SS Daytona in stock and they said yes and willing to sell me MSRP + Current market premium (About $10,000) in cash.

They said I can pay however I like for the MSRP but the premium must be paid with cash.

Of course this AD is known for bundling junks to get you qualified for desirable piece.

I'm not going to say the AD name but they are in SoCal (Border of LA and Orange County).
Wow what a lousy AD. They should be reported.
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Old 25 September 2020, 05:25 AM   #14
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I believe you are referring to Bhindi Jewelers...they have been doing this crap for years.
Their parking lot seems to be more entertaining.

Bentley one day, Ferrari the other day, RR the other day and Range Rovers.

Not that I'm against luxury cars, the way that some ADs play against Rolex's rule disgusts me the most.
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Old 25 September 2020, 05:29 AM   #15
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Hope they get busted by Rolex...
why not name the AD then? For sure Rolex is monitoring this site - maybe it'll actually come back to bite them in the a$$ for once
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Old 25 September 2020, 05:31 AM   #16
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Im not in the us, im from south america. Earlier this week i got a calla from one of the most famous ad in the country, and was directly asked for $22.000 for the first sub lv that arrived from the 2020 models. I was going to post about it but then i started reading that is somewhat normal.. and was going to send an email to Rolex but then felt that i would get nowhere, and that this is how things are being managed right now... also i was told that rolex is aware of this practice from ads(meaning that they know about it and wont do anything about it). Sorry for the poor English i should post more often to practice haha
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Old 25 September 2020, 05:41 AM   #17
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Mine doesn’t, have no idea about other ADs.
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Old 25 September 2020, 05:43 AM   #18
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In North America and Europe, No. You may get a bundling deal but never over MSRP on one single item. In Asia, Yes.
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Old 25 September 2020, 05:45 AM   #19
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And it they are taking cash, it probably doesn't appear on the books. There are worse things than Rolex pulling a store's account.
that is where my mind went too. The ex ferrari CEO comes to mind.
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Old 25 September 2020, 05:46 AM   #20
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Hope they get busted by Rolex...
and the IRS.
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Old 25 September 2020, 05:52 AM   #21
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I can tell you that the local AD here sold me three pieces at pretty much grey pricing. He rang them up differently so it did show that I paid more then MSRP. I would not normally have done that, but at the time I wanted them and could not find them elsewhere and they were never putting them out on the floor. He had an entire tray of ss models. I will never say their name as I don't want to burn any bridge for the future, plus I was full complicit in the transaction.
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Old 25 September 2020, 05:57 AM   #22
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I can tell you that the local AD here sold me three pieces at pretty much grey pricing. He rang them up differently so it did show that I paid more then MSRP. I would not normally have done that, but at the time I wanted them and could not find them elsewhere and they were never putting them out on the floor. He had an entire tray of ss models. I will never say their name as I don't want to burn any bridge for the future, plus I was full complicit in the transaction.
Burn a bridge? He ripped you off and sold watches to you at Grey prices.

You owe the scum nothing. Until you and other report this rubbish it will ever change.
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Old 25 September 2020, 05:58 AM   #23
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I can tell you that the local AD here sold me three pieces at pretty much grey pricing. He rang them up differently so it did show that I paid more then MSRP. I would not normally have done that, but at the time I wanted them and could not find them elsewhere and they were never putting them out on the floor. He had an entire tray of ss models. I will never say their name as I don't want to burn any bridge for the future, plus I was full complicit in the transaction.
Wow....I never would have thought that the buying of a luxury watch would become such a cause for drama.
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Old 25 September 2020, 06:05 AM   #24
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I can tell you that the local AD here sold me three pieces at pretty much grey pricing. He rang them up differently so it did show that I paid more then MSRP. I would not normally have done that, but at the time I wanted them and could not find them elsewhere and they were never putting them out on the floor. He had an entire tray of ss models. I will never say their name as I don't want to burn any bridge for the future, plus I was full complicit in the transaction.
Well name them. They ripped you off then.
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Old 25 September 2020, 06:07 AM   #25
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Can ADs sell over the price listed on Rolex's site? Thanks
Yes, they can, and do, just as easily as they can discount if they choose to.

MSRP is a suggested price that almost everything sold has listed. It's frowned on, but it's done all the time.
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Old 25 September 2020, 06:14 AM   #26
dsquared24
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Originally Posted by McinRolex View Post
There is one AD I know sells above MSRP.

Basically what happened was I asked them if they have SS Daytona in stock and they said yes and willing to sell me MSRP + Current market premium (About $10,000) in cash.

They said I can pay however I like for the MSRP but the premium must be paid with cash.

Of course this AD is known for bundling junks to get you qualified for desirable piece.

I'm not going to say the AD name but they are in SoCal (Border of LA and Orange County).
Let's just call them out its Bhindi and that is why they do not get my business.

Edit: My bad should have scrolled further after this post and saw they were named already.
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Old 25 September 2020, 06:23 AM   #27
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Originally Posted by Oceanlover914 View Post
I can tell you that the local AD here sold me three pieces at pretty much grey pricing. He rang them up differently so it did show that I paid more then MSRP. I would not normally have done that, but at the time I wanted them and could not find them elsewhere and they were never putting them out on the floor. He had an entire tray of ss models. I will never say their name as I don't want to burn any bridge for the future, plus I was full complicit in the transaction.
We're all free to spend our money as we wish.
As I get older, time is more valuable than money.
Paying more to have something sooner becomes increasingly a good value, or less a poor value.

Quote:
Originally Posted by Tools View Post
Yes, they can, and do, just as easily as they can discount if they choose to.

MSRP is a suggested price that almost everything sold has listed. It's frowned on, but it's done all the time.
If there are no laws against not selling at MSRP, then it's just a business policy by Rolex and their ADs.

If one isn't upset about paying less than MSRP, in principle, is it fair to be fussed about paying more?
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Old 25 September 2020, 06:31 AM   #28
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Shop wherever you feel comfortable. They cannot rip you off if you do not participate in their antics.

If My AD pulled that crap on me, I'd laugh in their face and wave bye-bye. Too many other AD's around <well, where I live, anyway> that treat people right.
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Old 25 September 2020, 06:38 AM   #29
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Originally Posted by ROLEXster View Post
I wonder how the $10k will be divided up.
AD owner - $5k
Manager - $3.5k
SA - $1.5k


I know one of my AD's SA is very shady and I know he does backdoor deals.
So, I once tested him with $5k cash in his pocket for him to sell me D500 at MSRP, and he can keep box and papers for later pickup. He said no.
This tells me he gets more than $5k backdooring it to someone else.
My guess is

AD owner - $10k
Manager - $0
SA - $0

...This tells me he gets more than $5k backdooring it to someone else

This tells me maybe he's not quite as bent as you make him out to be
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Old 25 September 2020, 06:40 AM   #30
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Can ADs sell over the price listed on Rolex's site? Thanks
Nope in UK
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