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6 December 2019, 09:13 AM | #31 | |
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The “average Joe” might buy a watch for a couple hundred and they wear it for years..... If you are looking to buy a couple of watches per year from a Rolex AD then you are in the upper income brackets...or have a lot of extra discretionary income and are one of the lucky ones... |
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6 December 2019, 09:15 AM | #32 |
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Repeat, please.............
THERE........IS.......NO........SHORTAGE. THERE........IS.......NO........SHORTAGE. THERE........IS.......NO........SHORTAGE. THERE........IS.......NO........SHORTAGE. THERE........IS.......NO........SHORTAGE. When done, repeat again.
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6 December 2019, 09:16 AM | #33 | |
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But if you're a 100yr old business representing 50% of all luxe watch sales WW, it's your business to manage, or not manage. |
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6 December 2019, 09:24 AM | #34 |
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Yes, I think Rolex manufactured this shortage. This was done by injecting vast amounts of currency into the economies of China, Southeast Asia and India, thereby placing Rolex watches within the reach of millions of people who until recently had no hope of buying such an item.
Seriously, Rolex can control supply but has little if any control over demand. The recent increase in the standard of living and buying power of hundreds of millions of people is not manufactured by Rolex. The consequence of this is a shortage of Rolex watches and some other popular luxury goods. |
6 December 2019, 09:25 AM | #35 |
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Oy. If your problem is lack of supply, I respectfully disagree that increasing supply doesn't fix the problem. Can saturating the market (or exceeding demand with respect to a luxury good) have negative consequences? Yes. Does Rolex have valid business reasons to avoid that consequence? Sure. Does Rolex have ways to alleviate (I won't say shortages... let's go with...) waiting lists for certain buyers by means other than price increases if they weren't concerned with that consequence? I believe they do.
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6 December 2019, 09:25 AM | #36 |
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x2!
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6 December 2019, 09:27 AM | #37 |
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No. Rolex sells all of their watches before you can even sniff them. They make the same amount of watches every year and sell them all to the ADs before they get bundled to a whale or sold to a grey dealer.
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6 December 2019, 09:31 AM | #38 |
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Deleted.. For another time/discussion.
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6 December 2019, 09:42 AM | #39 |
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Rolex has always had strict quality control and also evolved the product slowly over their history. I dont see them changing which is a good thing and keeps people coming back for generations. I say its more simple in being the demand nowadays for many reasons has out stripped the supply.
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6 December 2019, 09:45 AM | #40 | ||
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Quote:
Quote:
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6 December 2019, 09:46 AM | #41 |
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Many here complain they can’t buy the Rolex they want for MSRP....and think Rolex Is the problem....and want Rolex to fix the problem.
Rolex sells all of their inventory every year, and is Very Successful.... Who really has the problem here? |
6 December 2019, 09:50 AM | #42 | |
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6 December 2019, 09:52 AM | #43 | |
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6 December 2019, 10:05 AM | #44 | |
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And now we have a new nemesis to blame -- the evil AD's!!!! Let's start a thread about that. Oh wait... -Dan
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6 December 2019, 10:14 AM | #45 | |
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It’s all about a new method of distribution, outside of Rolex’ control.
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6 December 2019, 10:17 AM | #46 | |
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Tudor are not 904L afaik. The Breguet thing is quite interesting. Asking because thats Swatch and I believe that's like Burger King selling meat to McDs. |
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6 December 2019, 10:57 AM | #47 |
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In before the anger squad who would tell you Rolex is the devil behind the horror that they no longer can play one AD against another to fish for discount.
By not chasing the “demand” Rolex may indeed be a part of the equation for the high demand in the market. The fact remains though this market has turned into a decidedly seller’s market and I see very little reason why Rolex would reminisce the old days. This is a company run by people with great wisdom. |
6 December 2019, 11:20 AM | #48 |
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Supply is constant , Demand rising simple economics. As simple as it gets actually
Rolex is not , maybe can not , chase the demand . Why should they ? To make more watches and more profit one year may in turn produce a lull in sales the following year It is completely believable that ADs are getting their allocation, they just sell out faster. Actually works out well for ADs & Rolex Rather passive aggressive but when you go in to buy a professional model and walk out with a TT DJ or some such thing it's a win for the home team What may have been inadvertent can become deliberate , not at Rolex end but rather the AD side This then will correct itself as the Demand dwindles and it will . |
6 December 2019, 11:24 AM | #49 |
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I don’t think they cut supply. I don’t think they increased production either. Either way we’d have no way of knowing, but Rolex doesn’t have the same financial pressures as Swatch Group or Richemont. Rolex bas a great business, and they aren’t reporting quarterly figures to shareholders. They have no stock price to keep afloat. They are in it for the long haul and that shows in their philosophy of design and business practices.
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6 December 2019, 11:58 AM | #50 |
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There........is.......no........shortage.
There.......are........just........more........spe culators...........who..........live........off... ......a.........”so-called shortage”. VISIT..........A..........LOCAL.........GREY...... ...AND........SURPRISE!, there they are.
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6 December 2019, 01:12 PM | #51 |
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No
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6 December 2019, 01:53 PM | #52 |
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6 December 2019, 02:50 PM | #53 | |
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While this seems great for Rolex at the moment, I don't think it's sustainable. There's a growing number of customers being put off and at some point people stop begging to buy expensive SS dive watches, it's just humiliating. |
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6 December 2019, 08:53 PM | #54 |
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Rolex Ads playing games is what's going on ! Black mailing saying buy this and Ill give you that so hard to get model all the while their safes are full of the so called impossible to get SS sport models..
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6 December 2019, 09:01 PM | #55 |
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The fact that these types of discussions are all over the watch forums is because there is a growing amount of ‘brand fatigue’ associated with Rolex.
Most people will not spend years with a high desire for a material item like this. The time comes and passes then interest moves to something else. In short the lack of availability becomes boring, the hype becomes old. Also, over time the constant attention the brand receives means that many people become aware enough to realise that these are not the finest watches available to man, handmade by artisans. They are normal but very nice, mass produced factory watches but not the best of the best. They are watches for the masses not the super affluent few. RRP prices can’t go up to current grey market levels in the long term because Rolex are the best at their current price level but would be fairly average for finish, detail and quality at the higher amount. This would be harmful to their status and is not the solution to the over demand problem. The solution is probably to create unstable grey market price fluctuations through successive surges in supply that would leave normal customers satisfied and harm greys who hold a lot of stock. This is difficult to achieve because they probably do not have the production capability to do it. Another solution might be direct supply to customers who have to register with a verified i.d. (including nationality) and can be blacklisted. |
6 December 2019, 09:50 PM | #56 | |
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Exactly
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6 December 2019, 10:00 PM | #57 | |
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Re tooling a Tudor factory would be a significant cost. Plus - and this is the big one, Rolex SA doesn't need to increase production.
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6 December 2019, 10:59 PM | #58 | |
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I have a family member who is GM of an AD who has mentions just great sales as the issue. There is no nefarious intent.
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6 December 2019, 11:48 PM | #59 | |
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Nope. See when I got my Rolex, it was between me and the AD. Now there are hundreds maybe thousands of gray market dealers. There are no hard to find watches. You and I can have any reference on our wrist by Monday. We just need to go to the gray dealers. That’s not a shortage, that’s a supply chain issue. I’m not sure why this is hard for folks to understand. Reason alone will tell you that if one can get exactly what we want, how can that be a shortage? There is a shortage of for example of a Rolex 4113, steel PP 1518. Right we can’t get these in 2 days. That’s a shortage my friends. |
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7 December 2019, 12:43 AM | #60 |
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Here is what I say, I know many may disagree I think Rolex just wants to short supply to jump back in with a big price increase. Now that they know what the market is they will just charge that and choke out they grey market. I hope that does not happen I just feel that way.
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