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17 January 2020, 01:28 AM | #11 |
"TRF" Member
Join Date: Jul 2019
Location: USA
Posts: 610
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it's a lot more than just a new variation of another watch. AP is sending a message to young and successful people, you can be like Justin "i believe this is his name?" if you invest in AP.
How many will get inspired? and will want to be treated the same VVVVIP treatment he gets? events, travels, presidential suites, golf tournaments with AP's ambassadors, host his birthday in style, and now even they took it further to have a watch designed as he like it to be. On the other hand, AP is taking huge risk by positioning someone from the public as the face of the company of one of the most sought after markets. But, with risk comes rewards and I have a feeling their plans will pay off. Will we see other "general public" ambassadors in other geographical locations? Europe, North America, Middle East etc.,? time will tell. Hats off to AP for being innovative and not being afraid of pushing boundaries, very bold strategies and execution. |
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