September price increase, myth or fact?

[Vetracer]

I'm really not trying to spread rumours and I have no inside information whatsoever.

Today I visited a Rolex AD in London to try the Platinum Daytona again before committing. I asked the sales guy about where he thought prices might head and he said there's a confirmed price increase of 5.5% by Patek Philippe in the UK on 1st September and that Rolex would probably follow suit thereafter. He told me he'd seen the internal communication from head office.

This makes my decision harder now because it means the Patek Aquanaut 5167R I'm using as part-exchange will command more money very soon.

5.5% isn't a whole lot extra but haven't Rolex and Patek already hiked prices in the U.K. recently?

Please don't shoot the messenger, I'm just passing on what I heard.

This probably has lots to do with the devaluing British pound.

[MonBK]

What an AD says and my cat poops I put on the same pile.

[AK797]

Still very low stock so we need a price rise to get things going and in truth 10% is probably needed to get back to pre-Brexit levels.

[beshannon]

It is a myth, until it is a fact.

[GradyPhilpott]

https://www.rolexforums.com/showthre...t=price+august

https://www.rolexforums.com/showthre...price+increase

[marselluswallace]

The truth is that Authorised dealers only know about it a few days before any price rise-it's not common knowledge until then outside a very few selected and secretive people at Rolex hq in Switzerland.

[Vivalas]

For a couple of years there were 'my AD told me there's a price rise' thread on most of the forums which escalated last year following Brexit and the slump in the £. Eventually it did happen. When the next one is who knows - not the AD's as they've been calling it wrong for years.

As they say the best time to buy is NOW - then you don't have to worry about potential rises.

[phez]

Popped into my AD today, he had not heard about a Rolex price increase, but no shock there. However, he said Tudor UK had indicated a 5% increase from 1st September.

[sager]

Originally Posted by beshannon

It is a myth, until it is a fact.

Exactly this


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[Analysing You]

Originally Posted by sager

Exactly this


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What he said

[The Libertine]

Originally Posted by Vetracer

I asked the sales guy about where he thought prices might head and he said there's a confirmed price increase of 5.5% by Patek Philippe in the UK on 1st September and that Rolex would probably follow suit thereafter. He told me he'd seen the internal communication from head office.

So, your AD saw an internal memorandum from "head office" advising of a "probable" increase.

My thought - --->

[beshannon]

Originally Posted by The Libertine

So, your AD saw an internal memorandum from "head office" advising of a "probable" increase.

My thought - --->

Paging Wiggan?

Imminent I tell ya!

[hsm]

maybe the owners of rolex see the demand, with the waiting lists for the favourites, and think they are too cheap,

careful they don't kill the goose.

I know its a dirty word on here but o**ga are half the price, sometimes less than that.

Its the only brand that comes close to rolex, in my view, of course.

[MX85]

Cheapest place to buy a Rolex in the world is the UK. We are due one
When is literally anybodies guess!

[Fleetlord]

Rolex needs a 30% price increase in UK immediately.

The inventory levels will stabilize due to drop in sales and then the fourms will be free of posts about the UK having horrific availability.

It's the best possible move.

[hsm]

Originally Posted by MX85

Cheapest place to buy a Rolex in the world is the UK. We are due one
When is literally anybodies guess!

just had one, 10 percent in dec 2016. That ought to be enough for a long time.

[SpeakWithMichael]

Any idea as to why the UK is "the cheapest place to buy a Rolex in the world"? Genuinely curious.

[MX85]

The value of the pound right now

[MX85]

Originally Posted by hsm

just had one, 10 percent in dec 2016. That ought to be enough for a long time.

I would disagree.

[SpeakWithMichael]

Originally Posted by MX85

The value of the pound right now

Ah, of course. I wonder by how much. Even moreso than places like Hong Kong with no sales tax?

[stil]

Sigh.

[WhiskeyKoffee]

Did he also tell you that he talked to his manager in the back room and they've decided to go ahead and let you buy now without the increase, just because they like you?

[SamP]

I agree with the Patek increase on 1st Sept. My Patek guy told me the same date and increase.
My Rolex lady said imminent. However, if the Tudor increase for 1st Sept is confirmed, it would make spence for Rolex to follow suit on the same date.
Guess we'll find out on the 1st.
Regards

[dmash]

He's just blowing smoke about being 'in the know' for any Rolex price increase. However, it's probably a relatively true statement that Rolex will increase UK prices before end of the year. The cost disparity between the price in UK and say US is insane, even AFTER the last price increase.

[AK797]

Originally Posted by hsm

just had one, 10 percent in dec 2016. That ought to be enough for a long time.

It was Nov and it didn't make the slightest bit of difference. AP and PP have had/are having 5% rises in addition to previous 10% rises too.

Someone mentioned the UK being punished for Brexit before and maybe there is some truth to that, altho I don't know how political Rolex are. Could be we go the same way as Eurovision since the Iraq War where we always come last now due to political voting.

[VIG]

Yeah, it's going up 5.5%.

I've also got a bridge to sell you.

[No SUBctitute]

Originally Posted by AK797

Still very low stock so we need a price rise to get things going and in truth 10% is probably needed to get back to pre-Brexit levels.

The problem with these Rolex price changes based on currency prices is that it always trends prices upwards since currency devaluation leads to price increases but currency valuation never leads to price cuts.

If there is a UK price increase now then I would like to see a UK price decrease if currency values return to pre-Brexit levels.

[kelv_w]

Not sure why everyone says it's cheaper in UK unless if you get tax back. I find dubai or the south east asia having similar prices.

[Busyboy]

Originally Posted by kelv_w

Not sure why everyone says it's cheaper in UK unless if you get tax back. I find dubai or the south east asia having similar prices.

I was in airport in Rome last month. Chatting to rolex AD, if I had been eligible for tax off in Italy (obviously wasn't as I'm a returning UK citizen) - prices would still of been more than rrp in UK!!

Was nice to try a few " rare bears" on tho.... Like the submariner for example... Date, no date, hulk... They had them all!!!!

[bobby81]

Yes Rolex in the UK are very cheap compared to Ireland Even Before Brexit A T/T Sub 116613LB was 12,600 Euro & a Daytona T/T 116503 was 15,850 In the only Rolex AD in Dublin. So naturally I got the Plane to the North of England on the two occasions I was in the market for these two Rolexes & made huge savings. Even taking the conversion rate into account