So, if TRF could choose, with whom would AP's next collab be?

[Palex]

Armis was curious to know and so am I. Can a brand please everybody? What would be the "right" collab partner for AP according the readers here?

And why? With what watch?

So many questions… Fire away!

[l_chissle]

Opposite end of the spectrum. King Charles RO

[l_chissle]

But I'm also a buyer of the travis scott, if I could get one.

[Armis]

Originally Posted by l_chissle

But I'm also a buyer of the travis scott, if I could get one.

If you had carte blanche, would Scott have come to your mind as someone (or group/organization) you’d reach out to for a collaboration? That’s okay if so, but AP designers can include the same features they used in the Cactus watch, so you’re not bound to that presentation…which probably could have included a ceramic bracelet for that price).

To make this even a bit more interesting, the collaboration doesn’t necessarily have to be with someone still living…but at least let’s keep it within the 21st century;)

[l_chissle]

There were quite a few comments in the other thread about mixing in elements of old school watch making with the new generation, I'm definitely in that camp. Travis Scott would not have been my top pick. I would have gone Pharrell Williams, that would have been a great intersection of fashion and culture and think it pushes the AP brand far enough into the hip hop world.

I take much less liking to the ALYX collab than I do to this travis scott collab. There are some elements of the TS I don't like, but there are elements that I love. I would definitely buy one if allocated, can't say the same on any of the ALYX releases.

[Ashj52]

John Mayer would be cool as he seems to be a big fan of the brand

[Uppersouth]

I would focus on Jasmine and Olivier Audemars. Direct descendants that walk into the same offices as the founders did almost 150 years ago. Seems a story worth telling and limited editions worth creating.


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[Palex]

Originally Posted by l_chissle

There were quite a few comments in the other thread about mixing in elements of old school watch making with the new generation, I'm definitely in that camp. Travis Scott would not have been my top pick. I would have gone Pharrell Williams, that would have been a great intersection of fashion and culture and think it pushes the AP brand far enough into the hip hop world.

I take much less liking to the ALYX collab than I do to this travis scott collab. There are some elements of the TS I don't like, but there are elements that I love. I would definitely buy one if allocated, can't say the same on any of the ALYX releases.

Pharell Williams is creative director of Louis Vuitton (LVMH), so not free to collab with AP. Cool guy for a collab for sure!

[APhound]

A his and hers Travis kelce Taylor swift set would be nice.


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[SoylentGreenChi]

If AP wants to continue the music connection, I would vote for Yuja Wang. One of the greatest living pianists, young, hip, completely on brand for AP.
https://www.classicfm.com/artists/yu...career-family/

[edo]

Originally Posted by Palex

Pharell Williams is creative director of Louis Vuitton (LVMH), so not free to collab with AP. Cool guy for a collab for sure!

Not so much... Pharell is with Rafa Nadal biggest Richard Mille ambassador, and even his colab with RM is done before LMVH director role he wears multiple RMs during his creative director days and even wears them at official LMVH events, parties and meetings...

[Broadbear]

Ed Sheeran is a big AP fan already, so why not him?


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[Armis]

Originally Posted by l_chissle

There were quite a few comments in the other thread about mixing in elements of old school watch making with the new generation, I'm definitely in that camp. Travis Scott would not have been my top pick. I would have gone Pharrell Williams, that would have been a great intersection of fashion and culture and think it pushes the AP brand far enough into the hip hop world.

I take much less liking to the ALYX collab than I do to this travis scott collab. There are some elements of the TS I don't like, but there are elements that I love. I would definitely buy one if allocated, can't say the same on any of the ALYX releases.

Agreed, Pharrell was a suggestion I also on the other thread. He previously designed a piece for RM. But for me this question is more challenging than it seems at first read. Taking this very seriously, I would need to balance a number of strategic business, marketing, sociocultural, historic, philanthropic, etc. dimensions to a collaboration. I guess that’s why FHB is head honcho, because he has a well honed ability to do all this better than others. Got to respect that.

[edo]

Originally Posted by Armis

Agreed, Pharrell was a suggestion I also on the other thread. He previously designed a piece for RM. But for me this question is more challenging than it seems at first read. Taking this very seriously, I would need to balance a number of strategic business, marketing, sociocultural, historic, philanthropic, etc. dimensions to a collaboration. I guess that’s why FHB is head honcho, because he has a well honed ability to do all this better than others. Got to respect that.

Actually you are wrong on this. The only thing FHB done is get those people with a swiss luxury watch brand and that was the only "break the rules" in the whole story. The only other thing he looked at was to get the biggest in the game and that's not breaking or different from majority of other fashion, sneaker, electronic, soda, beer, consumer goods brand. Play it safe with ambassadors, and in 90% he play it bad because most of the time he choose unloyal ones... yes, got the hYp3 if that was the whole point. But for me it will never be, and we have splendid examples of great brand ambassadors in watch industry...

[VogelPhoenix]

It seemed that at least the Travis Scott collaboration was not part of a grand corporate strategy, but something FHB personally was keen to do, similar to the Marvel thing. Not sure if Ilaria Resta is the type for that.

I personally think the Carolina Bucci and Anita Porchet collaborations were great, and point in a much less controversial direction for the future (where the weight of the partner's contribution comes from their design/technical artistry, rather than their name).

[Palex]

But I still don't see a lot of suggestions for other "collab prospects"

[edo]

Bucci is, after Arnold who was and is a perfect ROO ambassador, best colab AP ever done. Hope they will continue to colaborate and that we will see some new editions...

[ikincooper]

Not quite right but how about composer Hans Zimmer?

Not mainstream enough or sufficiently in the public image but seems like a better fit for AP in my mind.

Hopefully some better suggestions follow as it’s an interesting thread


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[fsprow]

The current direction would suggest George Santos.

[Yanagimachi]

Bjarke Ingels, the architect behind their Musée Atelier.

[~JJ]

AP does not need collaborators. Focus on classic timeless design and create a rare LE when needed.

[In-N-Out]

Blackpink. Black ceramic ro with pink dial

[Il Tifoso]

Originally Posted by SoylentGreenChi

If AP wants to continue the music connection, I would vote for Yuja Wang. One of the greatest living pianists, young, hip, completely on brand for AP.
https://www.classicfm.com/artists/yu...career-family/

Would 1000% agree - would love to see this happen!

[SMD]

Idris Elba.

[justdate]

I’d be more interested in more collaborations with artisans. Give someone who is the best in their field at a certain type of finishing - enamel painting for example - a Royal Oak (or Code), and let the person create something incredible and truly special. As an example the Bucci collaboration with the hammered finish (frosted effect) Royal Oak was to me fantastic, exploring design, and regardless of if you liked it or not, I think the work can be admired.

I personally hate collaborations with celebrities who have no connection to watch design and think they cheapen the brand.

[Armis]

Interestingly, besides the Yuja Wang and Pharrell suggestions, it seems TRF is having a harder time than I would have expected proposing good collabs.
Okay, I’ll give it a try. While my options won’t necessarily be the most researched from the business strategy perspective, I do want to prioritize wide sociocultural significance along with philanthropic track record.
Within the scope of musical collabs, I would consider the following (in no particular order of priority…lest TRF bite my head off ):

-Pitbull
-John Legend
-Rihanna
-Dr. Dre
-Beyoncé
+/- JayZ

Separately, based on a purely personal curiosity, within the scope of artist collaborations, I remember the Richard Mille piece made with the graffiti artist Cyril Kongo, which I found immensely impressive with Kongo’s intimate hands-on contribution to each piece. But RM already did the Kongo thing. So, instead I would propose Takashi Murakami as I’d be curious to see what ideas may emerge.

[edo]

Originally Posted by Armis

Interestingly, besides the Yuja Wang and Pharrell suggestions, it seems TRF is having a harder time than I would have expected proposing good collabs.
Okay, I’ll give it a try. While my options won’t necessarily be the most researched from the business strategy perspective, I do want to prioritize wide sociocultural significance along with philanthropic track record.
Within the scope of musical collabs, I would consider the following (in no particular order of priority…lest TRF bite my head off ):

-Pitbull
-John Legend
-Rihanna
-Dr. Dre
-Beyoncé
+/- JayZ

Separately, based on a purely personal curiosity, within the scope of artist collaborations, I remember the Richard Mille piece made with the graffiti artist Cyril Kongo, which I found immensely impressive with Kongo’s intimate hands-on contribution to each piece. But RM already did the Kongo thing. So, instead I would propose Takashi Murakami as I’d be curious to see what ideas may emerge.

Maybe this but with octagonal bezel...

[AshAP]

AP X Conkers


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[Armis]

Originally Posted by edo

Maybe this but with octagonal bezel...

Oh dang, I didn’t realize Murakami already did something with Hublot!
Thanks for sharing this. It kills my idea, but I guess I was going in right direction.

[Gandor]

AP already sponsors a bunch of artists through AP contemporary, they should be pulling in those guys to do limited runs on watches.