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Old 27 February 2019, 01:10 PM   #1
Kjp061987
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15400ST white dial for $26K

$26k+ asking on this forum. Please stop this madness!!


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Old 27 February 2019, 01:21 PM   #2
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$26k+ asking on this forum. Please stop this madness!!


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Haha saw that! Ridiculous because trying to play the discontinued game with reference and white dial.
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Old 27 February 2019, 01:25 PM   #3
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Prices (or asking ones) are crazy these days. I'll still hold onto my 400 because I love it, but can't blame someone for trying to cash in.
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Old 27 February 2019, 02:08 PM   #4
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That’s ridiculous considers around 5 years ago they could be had for under $11k
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Old 27 February 2019, 05:22 PM   #5
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I refuse to believe that it will sell at that price. There are too many other cheaper ones on the market. Avi & Co have a brand new one with box and papers (obviously) for $20,999, and I bet that's even negotiable.
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Old 27 February 2019, 06:28 PM   #6
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That’s ridiculous considers around 5 years ago they could be had for under $11k


The good days are gone. I wish can purchase more royal oak last time. Not sure how long this madness will last.


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Old 27 February 2019, 07:47 PM   #7
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Lets see what happens when the first 15500 blue hits the grey dealers. My bet is ca. $30k asking price. Insanity but these are mad times.
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Old 27 February 2019, 08:12 PM   #8
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Lets see what happens when the first 15500 blue hits the grey dealers. My bet is ca. $30k asking price. Insanity but these are mad times.
If that's the case, I would do everyone a favor and sell my 15400 blue dial, Jan 19, like new, for just $28K. What a bargain it would be!
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Old 27 February 2019, 08:22 PM   #9
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It's absolute madness! Nothing would give me greater pleasure than to see it all come crumbling down and all the speculators who are only in it to make a quick buck left burned with watches they can't sell for anything near what they bought them for. That's the dream anyway. Will it happen. Probably not any time soon. Maybe never.
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Old 28 February 2019, 12:39 AM   #10
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That's asking price. Might not be able to sell at USD26K. Probably the seller has to settle for lower than that I guess. Although as a current owner, I will be happy to hear price increase for this model.
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Old 28 February 2019, 02:05 AM   #11
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That’s ridiculous considers around 5 years ago they could be had for under $11k
Yeah I was seriously considering this for £8K or the Diver for £8.5K, I went for the Diver.
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Old 28 February 2019, 02:06 AM   #12
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If that's the case, I would do everyone a favor and sell my 15400 blue dial, Jan 19, like new, for just $28K. What a bargain it would be!
Sad thing is we have had these jokes for Rolex and PP for 2 years now and every 6 months the joke is out of date and the watch estimate too cheap.
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Old 28 February 2019, 02:22 AM   #13
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That’s ridiculous considers around 5 years ago they could be had for under $11k
some of that is retail prices have gone up and discounts have stopped. So its not necessarily as bad (or good depending on your point of view) as it appears.
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Old 28 February 2019, 05:11 AM   #14
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some of that is retail prices have gone up and discounts have stopped. So its not necessarily as bad (or good depending on your point of view) as it appears.
I got mine around 6 years ago for $10.5k but that was before 2 price increases and cutting dealer margin that raised prices in the secondary market. Then the popularity exploded and they went to a boutique model without discounts and the price continued to go up and up. I would have sold mine by now but it was my wedding watch so it has a permanent spot in my collection. Still pretty good ROI on a watch
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Old 28 February 2019, 05:30 AM   #15
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Sad thing is we have had these jokes for Rolex and PP for 2 years now and every 6 months the joke is out of date and the watch estimate too cheap.
Seriously! Is there any end in sight?
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Old 28 February 2019, 08:43 AM   #16
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Coincidentally he had an identical watch that "sold" on Feb 19 and then this gets listed at 4K more a few days later at the new price with identical description.
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Old 28 February 2019, 12:57 PM   #17
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I guess the white is that much more in demand now since it is not offered with the 15500?
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Old 28 February 2019, 01:01 PM   #18
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I guess the white is that much more in demand now since it is not offered with the 15500?


Among all the dial Color of 15400, I like the white and black the most despite blue dial is the most desirable one.

The white is not pure white but rather silvery white Color, it really pops under the light


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Old 28 February 2019, 01:05 PM   #19
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Let the demand drop.
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Old 28 February 2019, 01:57 PM   #20
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Wow! At those prices, I could almost double the price I paid for mine. Unfortunately, (or fortunately) I Iove the watch and don't see myself selling anytime soon.
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Old 28 February 2019, 09:59 PM   #21
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Seriously! Is there any end in sight?
There is not, altho the Kim Jong summit went nowhere so finger's crossed for WW3.
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Old 28 February 2019, 11:00 PM   #22
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That’s ridiculous considers around 5 years ago they could be had for under $11k
Yep!! I got mine for $11500 3 years ago.
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Old 1 March 2019, 03:43 PM   #23
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What goes up must come down. All in due time. :)
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Old 1 March 2019, 04:20 PM   #24
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Next Recession and there will be a flood of pieces going for massive bargains
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Old 1 March 2019, 10:58 PM   #25
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More supply on the secondary market and reduced prices i can see, but massive bargains I doubt very strongly. Massive bargains would only happen if lots of people are forced to sell because they need the cash, typically because they have loans they can’t repay.

The crazy prices pertain only to a small segment of watches, and I doubt they are mainly bought by people who will need to sell them again if a recession hits. Social media has created a huge demand for some specific models, and supply is limited. The bubble might deflate, but I don’t see these watches trading below list prices anytime soon.
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Old 1 March 2019, 11:12 PM   #26
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More supply on the secondary market and reduced prices i can see, but massive bargains I doubt very strongly. Massive bargains would only happen if lots of people are forced to sell because they need the cash, typically because they have loans they can’t repay.



The crazy prices pertain only to a small segment of watches, and I doubt they are mainly bought by people who will need to sell them again if a recession hits. Social media has created a huge demand for some specific models, and supply is limited. The bubble might deflate, but I don’t see these watches trading below list prices anytime soon.


I agreed with this and the price may stabilized and perhaps drop but certainly not massive discount. I purchased the RO because I like the design and wrist presence. I don’t foresee myself to reduce price significantly to get rid of them


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Old 2 March 2019, 01:34 AM   #27
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More supply on the secondary market and reduced prices i can see, but massive bargains I doubt very strongly. Massive bargains would only happen if lots of people are forced to sell because they need the cash, typically because they have loans they can’t repay.

The crazy prices pertain only to a small segment of watches, and I doubt they are mainly bought by people who will need to sell them again if a recession hits. Social media has created a huge demand for some specific models, and supply is limited. The bubble might deflate, but I don’t see these watches trading below list prices anytime soon.
I don’t wish to debate this with you but rather would like to go on the record disagreeing with the idea that in a recession these won’t be going below msrp. The amount of people buying luxury items on credit these days is very high in my estimation. No different than cars.
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Old 2 March 2019, 01:51 AM   #28
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More supply on the secondary market and reduced prices i can see, but massive bargains I doubt very strongly. Massive bargains would only happen if lots of people are forced to sell because they need the cash, typically because they have loans they can’t repay.

The crazy prices pertain only to a small segment of watches, and I doubt they are mainly bought by people who will need to sell them again if a recession hits. Social media has created a huge demand for some specific models, and supply is limited. The bubble might deflate, but I don’t see these watches trading below list prices anytime soon.
It's not so much that people need to sell during a recession, but that they aren't willing to buy. So inventory is available in the boutiques and at ADs at list and in the secondary market prices have to drift below retail. If the recession lasts long enough, even boutiques have to discount.
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Old 2 March 2019, 01:55 AM   #29
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Far more people will have bought a Rolex on credit than an AP so if the global market turns PP and AP have a fair bit of protection in the short term.
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Old 2 March 2019, 02:23 AM   #30
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Far more people will have bought a Rolex on credit than an AP so if the global market turns PP and AP have a fair bit of protection in the short term.
good point.

Generally i think Rolex value also holds up a bit better than AP too and lower price points and more mass market means more potential buyers, so if it was me and i needed to move something i would probably start with the best value retainers first.
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