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Boopie · 3 September 2013, 08:39 AM

I was flipping through the latest Architectural Digest yesterday at my mother-in-law's house...the (obligatory) Rolex ad is a montage of photos of famous people who wear/wore a Rolex, e.g. Winston Churchill, Martin Scorsese, Roger Federer, and...Tiger Woods.

I guess Tiger's days of being poison to sponsors is over?

Presumably Rolex has done some focus group testing. Anyway, I thought it was interesting.

Cc1966 · 3 September 2013, 08:52 AM

Yeah, I saw that one with the caption "He's Back!"...

joe100 · 3 September 2013, 08:56 AM

Yes because Woods makes me want to buy anything.

They need some real sponsors

iazrollie · 3 September 2013, 09:16 AM

How is that ad anywhere remotely reflective of rolex? Rolex is not "back", it never left!

77T · 3 September 2013, 09:25 AM

It is part of the "Why this Watch?" campaign that started with TV ads a short while ago -

landroverking · 3 September 2013, 09:34 AM

Seen this ad as well. No Newman? No McQueen?

Boopie · 3 September 2013, 09:36 AM

I think they rotate the photos. The one I saw had Tiger in the upper-left area, Churchill in the middle, and no Ike. I think it was a different photo of Federer, too.

jctrolex · 3 September 2013, 09:39 AM

Tiger Woods was never a Rolex ambassador until Tag dumped him after his indiscretion became headline news and Rolex signed him on a little while back for the first time as far as I know. So he was not "back" in the Rolex ad since this is his first run representing Rolex.
It is in bad taste of Rolex to put someone of Tiger Wood's reputation in the same rank as sir Winston Churchill IMHO.

gip3 · 3 September 2013, 10:05 AM

Forgive me but I thought Tiger Woods originally signed to the Rolex family when he first started...I believe his first endorsement might have been with Tudor hence the Tudor Tiger? I also find it humorous how we judge anyone not on their talents but their personal lives. Many of our Great Leaders also committed adultery..I don't see JFK being held accountable for his indiscretion with Marilyn Monroe...

Old Expat Beast · 3 September 2013, 10:11 AM

Quote:

Originally Posted by jctrolex

tiger woods was never a rolex ambassador until tag dumped him after his indiscretion became headline news and rolex signed him on a little while back for the first time as far as i know. So he was not "back" in the rolex ad since this is his first run representing rolex.
It is in bad taste of rolex to put someone of tiger wood's reputation in the same rank as sir winston churchill imho.

+1

Chewbacca · 3 September 2013, 10:22 AM

i have no problem with rolex hiring tiger again (tudor in the 90's).

i admire all on the personalities in the ad, don't care about any of their personal faults, and still love rolex/tudor.

lig · 3 September 2013, 10:24 AM

Quote:

Originally Posted by Chewbacca

i have no problem with rolex hiring tiger again (tudor in the 90's).

i admire all on the personalities in the ad and still love rolex/tudor.

+1

mjclark32 · 3 September 2013, 10:49 AM

Doesn't bother me at all. I don't buy things because of who companies hire as their sponser...

T. Ferguson · 3 September 2013, 10:54 AM

Tiger was with Tudor when he first turned pro - before he signed with Tag. But in any event, Tiger being with Rolex isn't news. Anyone who watches golf has probably seen the TV ad of him with the PT DD walking through the museum over the last couple of months.

GradyPhilpott · 3 September 2013, 11:44 AM

Woods signed with Rolex at least as far back as late 2011.

http://online.wsj.com/article/SB1000...984785418.html

jbsmith · 3 September 2013, 12:18 PM

Not a fan of tiger at all. Blames everyone else (caddy, swing coach, etc...) but himself. When did he last win a major? What place did he finish this past weekend? Not impressed that Rolex endorses him. BTW...I don't buy items just b/c someone else endorses/wears them. Engineering and quality is what sells me on a product.

DC Engineer · 3 September 2013, 02:24 PM

How can you not be a fan of Tiger Woods?

http://en.wikipedia.org/wiki/List_of...by_Tiger_Woods

"Woods has won 79 official PGA Tour events, second only to Sam Snead, and six ahead of Jack Nicklaus with 73 wins".

T. Ferguson · 3 September 2013, 03:00 PM

Quote:

Originally Posted by DC Engineer

How can you not be a fan of Tiger Woods?

http://en.wikipedia.org/wiki/List_of...by_Tiger_Woods

"Woods has won 79 official PGA Tour events, second only to Sam Snead, and six ahead of Jack Nicklaus with 73 wins".

I admire his ability to hit a golf ball, but I'm not a fan of the man. If it's down to Phil and Tiger on Sunday, I'm rooting for Phil.

Old Expat Beast · 3 September 2013, 03:19 PM

I find it interesting that Winston Churchill chose to wear a Rolex. I do not find it interesting that Tiger Woods, Roger Federer, et al, are paid to wear one.

GradyPhilpott · 3 September 2013, 03:28 PM

Winston Churchhill received his engraved Rolex as a token of appreciation for his leadership during WWII.

T. Ferguson · 3 September 2013, 03:37 PM

Quote:

Originally Posted by GradyPhilpott

Winston Churchhill received his engraved Rolex as a token of appreciation for his leadership during WWII.

Right, but he chose to wear it as opposed to being paid by the company to wear its products. Same with General Eisenhower.

justbrowsing · 3 September 2013, 03:59 PM

Quote:

Originally Posted by Old Expat Beast

I find it interesting that Winston Churchill chose to wear a Rolex. I do not find it interesting that Tiger Woods, Roger Federer, et al, are paid to wear one.

X1000

Quote:

Originally Posted by jbsmith

Not impressed that Rolex endorses him. BTW...I don't buy items just b/c someone else endorses/wears them. Engineering and quality is what sells me on a product.

It does seem like rolex is doing the endorsing in this case. Maybe i am just biased because I dislike ALL paid celebrity endorsements.

gpfps · 3 September 2013, 10:19 PM

Tiger is a Rolex ambassador because of his golfing ability that's all. Like some already stated most of the ambassadors all have private lives that are less the perfect . Rolex uses high profile men and women because of their achievements period.

superdog · 3 September 2013, 10:28 PM

love Tiger......

dcla · 3 September 2013, 10:34 PM

Am I missing something? Where in the ad is a picture of Churchill?

dcla · 3 September 2013, 10:35 PM

or Scorsese?

Dan Pierce · 3 September 2013, 10:36 PM

Churchill didn't choose Rolex, Rolex chose Churchill.
dP

77T · 3 September 2013, 10:41 PM

Quote:

Originally Posted by dcla

Am I missing something? Where in the ad is a picture of Churchill?

His image is not in the one I posted, but the pictures are in rotation so Churchill will appear based on the demographics of the target audience for the print campaign. Quite clever.

And before we jump on anyone for accepting the offer to be an ambassador, or to simply endorse by accepting a free product, isn't that the first professional human activity recorded?

I mean Eve really "sold" Adam on Apple long before Jobs came along...

karmatp · 3 September 2013, 10:42 PM

Quote:

Originally Posted by joe100

Yes because Woods makes me want to buy anything.

They need some real sponsors

X's 2

Bulldurham08 · 3 September 2013, 10:46 PM

As a huge golf fan and former collegiate golfer, I love that Rolex went out and got the best athlete of the last 20 years. Rolex stands for greatness and in the golf world, and has been quite possibly the biggest player in terms of sponsorship on the PGA/European tours. For Rolex to finally get it right and bring Tiger Woods back on board is perfect in my mind. Jack Nicklaus, Arnold Palmer, Seve Ballesteros, and Lee Trevino all wore Rolex and despite his shortcomings off the golf course, his legendary status is a "must have" for the most recognizable global watch brand!

I sure as hell don't approve of his mistakes, but his Legend status and marketability is undeniable.

3 September 2013, 08:39 AM	#1
Boopie "TRF" Member Join Date: Aug 2007 Location: Beverly Hills, CA Watch: Yachtmaster Posts: 3,764	Guess who is back in Rolex magazine ad? I was flipping through the latest Architectural Digest yesterday at my mother-in-law's house...the (obligatory) Rolex ad is a montage of photos of famous people who wear/wore a Rolex, e.g. Winston Churchill, Martin Scorsese, Roger Federer, and...Tiger Woods. I guess Tiger's days of being poison to sponsors is over? Presumably Rolex has done some focus group testing. Anyway, I thought it was interesting.

3 September 2013, 08:52 AM	#2
Cc1966 "TRF" Member Join Date: Aug 2013 Real Name: Christopher Location: Georgia, USA Watch: ing the Sea... Posts: 6,713	Yeah, I saw that one with the caption "He's Back!"... __________________ "I wish to have no Connection with any Ship that does not Sail fast for I intend to go in harm's way." Captain John Paul Jones, 16 November 1778 "*Curmudgeons* " Favorites: 1665 SD, Sub Date, DSSD, Exp II, Sub LV, GMTIIc

3 September 2013, 08:56 AM	#3
joe100 2024 ROLEX DATEJUST41 Pledge Member Join Date: Nov 2007 Real Name: Joe Location: New Mexico Watch: Explorer Posts: 12,753	Yes because Woods makes me want to buy anything. They need some real sponsors __________________ It's Espresso, not Expresso. Coffee is not a train in Italy. -TRF Member 6982-

3 September 2013, 09:16 AM	#4
iazrollie "TRF" Member Join Date: Jul 2013 Real Name: Ian Location: NY Watch: All of them Posts: 3,245	How is that ad anywhere remotely reflective of rolex? Rolex is not "back", it never left! __________________ Rolex, PPs, Breitling

3 September 2013, 09:25 AM	#5
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 40,725	It is part of the "Why this Watch?" campaign that started with TV ads a short while ago - __________________ Does anyone really know what time it is?

3 September 2013, 09:34 AM	#6
landroverking "TRF" Member Join Date: Dec 2008 Real Name: Jay Location: TEXAS Watch: Daytona Posts: 7,648	Seen this ad as well. No Newman? No McQueen?

3 September 2013, 09:36 AM	#7
Boopie "TRF" Member Join Date: Aug 2007 Location: Beverly Hills, CA Watch: Yachtmaster Posts: 3,764	I think they rotate the photos. The one I saw had Tiger in the upper-left area, Churchill in the middle, and no Ike. I think it was a different photo of Federer, too.

3 September 2013, 09:39 AM	#8
jctrolex "TRF" Member Join Date: Jan 2011 Location: Canada Watch: 1675 Posts: 1,162	Tiger Woods was never a Rolex ambassador until Tag dumped him after his indiscretion became headline news and Rolex signed him on a little while back for the first time as far as I know. So he was not "back" in the Rolex ad since this is his first run representing Rolex. It is in bad taste of Rolex to put someone of Tiger Wood's reputation in the same rank as sir Winston Churchill IMHO.

3 September 2013, 10:05 AM	#9
gip3 "TRF" Member Join Date: May 2009 Location: San Pedro Posts: 1	Forgive me but I thought Tiger Woods originally signed to the Rolex family when he first started...I believe his first endorsement might have been with Tudor hence the Tudor Tiger? I also find it humorous how we judge anyone not on their talents but their personal lives. Many of our Great Leaders also committed adultery..I don't see JFK being held accountable for his indiscretion with Marilyn Monroe...

3 September 2013, 10:22 AM	#11
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,113	i have no problem with rolex hiring tiger again (tudor in the 90's). i admire all on the personalities in the ad, don't care about any of their personal faults, and still love rolex/tudor.

3 September 2013, 10:49 AM	#13
mjclark32 "TRF" Member Join Date: Mar 2010 Real Name: MJC Location: PHL USA Watch: IWC, Rolex, AP Posts: 29,232	Doesn't bother me at all. I don't buy things because of who companies hire as their sponser... __________________

3 September 2013, 10:54 AM	#14
T. Ferguson "TRF" Member Join Date: Oct 2012 Location: Left Coast Posts: 7,025	Tiger was with Tudor when he first turned pro - before he signed with Tag. But in any event, Tiger being with Rolex isn't news. Anyone who watches golf has probably seen the TV ad of him with the PT DD walking through the museum over the last couple of months. __________________ *Some days it's just not worth chewing through the restraints.*

3 September 2013, 11:44 AM	#15
GradyPhilpott 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: 116710 BLNR Posts: 34,347	Woods signed with Rolex at least as far back as late 2011. http://online.wsj.com/article/SB1000...984785418.html __________________ JJ Inaugural TRF $50 Watch Challenge Winner

3 September 2013, 12:18 PM	#16
jbsmith "TRF" Member Join Date: Jan 2008 Real Name: Blake Location: US Watch: Daytonas Posts: 1,804	Not a fan of tiger at all. Blames everyone else (caddy, swing coach, etc...) but himself. When did he last win a major? What place did he finish this past weekend? Not impressed that Rolex endorses him. BTW...I don't buy items just b/c someone else endorses/wears them. Engineering and quality is what sells me on a product.

3 September 2013, 02:24 PM	#17
DC Engineer "TRF" Member Join Date: Jan 2013 Location: NoVA Watch: 116710 Posts: 218	How can you not be a fan of Tiger Woods? http://en.wikipedia.org/wiki/List_of...by_Tiger_Woods "Woods has won 79 official PGA Tour events, second only to Sam Snead, and six ahead of Jack Nicklaus with 73 wins".

3 September 2013, 03:19 PM	#19
Old Expat Beast TRF Moderator & 2024 DATE-JUST41 Patron Join Date: Jul 2013 Real Name: Adam Location: Hong Kong Watch: SEIKO Posts: 28,362	I find it interesting that Winston Churchill chose to wear a Rolex. I do not find it interesting that Tiger Woods, Roger Federer, et al, are paid to wear one. __________________ _______________________

3 September 2013, 10:19 PM	#23
gpfps Banned Join Date: Aug 2008 Real Name: George Location: Detroit Michigan Watch: 18078 Posts: 1,142	Tiger is a Rolex ambassador because of his golfing ability that's all. Like some already stated most of the ambassadors all have private lives that are less the perfect . Rolex uses high profile men and women because of their achievements period.

3 September 2013, 10:28 PM	#24
superdog 2024 Pledge Member Join Date: Oct 2011 Real Name: Seth Location: nj Watch: Omega Posts: 24,697	love Tiger...... __________________ If happiness is a state of mind, why look anywhere else for it? IG: gsmotorclub IG: thesawcollection (Both mostly just car stuff)

3 September 2013, 10:34 PM	#25
dcla "TRF" Member Join Date: Mar 2010 Location: dc Posts: 104	Am I missing something? Where in the ad is a picture of Churchill?

3 September 2013, 10:35 PM	#26
dcla "TRF" Member Join Date: Mar 2010 Location: dc Posts: 104	or Scorsese?

3 September 2013, 10:36 PM	#27
Dan Pierce 2024 Pledge Member Join Date: Dec 2006 Real Name: D'OH! Location: Kentucky Watch: Rolex-1 Tudor-3 Posts: 35,733	Churchill didn't choose Rolex, Rolex chose Churchill. dP __________________ TRF Member# 1668 Bass Player in TRF "AFTER DARK" Bar & NightClub Band Commander-in-Chief of The Nylon Nation The Crown & Shield Club Honorary Member of P-Club

3 September 2013, 10:46 PM	#30
Bulldurham08 "TRF" Member Join Date: Oct 2012 Real Name: Kyle Location: PA Watch: 116610LN Posts: 404	As a huge golf fan and former collegiate golfer, I love that Rolex went out and got the best athlete of the last 20 years. Rolex stands for greatness and in the golf world, and has been quite possibly the biggest player in terms of sponsorship on the PGA/European tours. For Rolex to finally get it right and bring Tiger Woods back on board is perfect in my mind. Jack Nicklaus, Arnold Palmer, Seve Ballesteros, and Lee Trevino all wore Rolex and despite his shortcomings off the golf course, his legendary status is a "must have" for the most recognizable global watch brand! I sure as hell don't approve of his mistakes, but his Legend status and marketability is undeniable. __________________ Rolex Datejust II 116300 (new watch swagger in full effect)

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