Upcoming Lange price increase (2020)

[DoraTheExplorerII]

Even if sports watches are king these days, they're still losing out to FP Journe who are doing better and better with mostly dressy pieces.

[JR16]

Originally Posted by DoraTheExplorerII

Even if sports watches are king these days, they're still losing out to FP Journe who are doing better and better with mostly dressy pieces.

I think they are losing out to FPJ (at least in perception) for a few reasons including production # (FPJ makes 10% of what Lange produces annually) and design language (FPJ can be worn casually more easily than Lange and therefore appeals to people such as myself who usually wear sports watches, who make up the majority of TRF... IMO)


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[GreenLantern]

Originally Posted by DoraTheExplorerII

Even if sports watches are king these days, they're still losing out to FP Journe who are doing better and better with mostly dressy pieces.

Originally Posted by JR16

I think they are losing out to FPJ (at least in perception) for a few reasons including production # (FPJ makes 10% of what Lange produces annually) and design language (FPJ can be worn casually more easily than Lange and therefore appeals to people such as myself who usually wear sports watches, who make up the majority of TRF... IMO)

I have to agree with that.

[sgfortino]

Originally Posted by JR16

I think they are losing out to FPJ (at least in perception) for a few reasons including production # (FPJ makes 10% of what Lange produces annually) and design language (FPJ can be worn casually more easily than Lange and therefore appeals to people such as myself who usually wear sports watches, who make up the majority of TRF... IMO)


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I have to agree. I owned a Langematik Big Date for a while and, while a beautiful watch with an incredible movement, I grew somewhat tired of it because on the dial side it was relatively bland and very dressy. On the other hand, I picked up an FPJ Octa Lune on Friday and it goes great dressed up or with jeans and a sweatshirt. Plus, the design of many FPJs is unique and visually intriguing to me.

[watchucallit]

Originally Posted by sgfortino

I have to agree. I owned a Langematik Big Date for a while and, while a beautiful watch with an incredible movement, I grew somewhat tired of it because on the dial side it was relatively bland and very dressy. On the other hand, I picked up an FPJ Octa Lune on Friday and it goes great dressed up or with jeans and a sweatshirt. Plus, the design of many FPJs is unique and visually intriguing to me.

I sold my Journe CS to help with my 3rd Lange purchase

[Justindo]

Although Lange makes better finished watches than both Patek and Journe, the average luxury watch buyer doesn't know that. Eliminating dealers and raising prices may be a move in the right direction for increasing the exclusivity factor but it doesn't necessarily result in increased demand. Regardless, I'm not sure now is the right time for either and they've been doing a lot of both over the last year or so.

[AlyRba]

To each his but but I find most Journes very bland on the dial side. And I have handled quite a few and own a CB. Lange, on the other hand, has number of watches that I find absolutely stunning in person.

[sgfortino]

Originally Posted by AlyRba

To each his but but I find most Journes very bland on the dial side. And I have handled quite a few and own a CB. Lange, on the other hand, has number of watches that I find absolutely stunning in person.

The good thing is they make all kinds of watch to suit each of our tastes thankfully!

[GreenLantern]

Has this hit yet? I'm unable to get USD / US-based pricing to show up on their site now, for some reason. Just shows Germant ex-VAT in EUR.

[Frits1980]

My favorite brand but grey or used only. Picked up a rg lange 1 in as new condition for 17k a year back and a saxonia 37 unworn for 10k the year before that.

As long as you cannot impress your (rich) non-wis friends with a Lange they will stay where they are.

Nice watch, what is it? Its an A Lange und Sohne, a German watch. Cool, what did you pay? 50k. What? You could have gotten a Patek for that money...

[glamorama]

I think last year or 2018 was the low point of Lange second hand. They were not moving at all it seems. I just sold an original Datograph I bought from a German dealer in dec 2018 and got all my money back even when selling to a lowballing dealer.

What I like about buying second hand Lange apart from the value is that I know they can be restored perfectly if any dings in the case. Don't know if Patek is doing laser welding and so on when they service a Calatrava.

[watchucallit]

The prices listed are win Euros including VAT

Originally Posted by GreenLantern

Has this hit yet? I'm unable to get USD / US-based pricing to show up on their site now, for some reason. Just shows Germant ex-VAT in EUR.

[GreenLantern]

I thought they converted to US for US-based customers on their website?

[JR16]

Originally Posted by GreenLantern

I thought they converted to US for US-based customers on their website?

I’ve never ever seen US$ on their website ... so frustrating.


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[GreenLantern]

Originally Posted by JR16

I’ve never ever seen US$ on their website ... so frustrating.

Hmm, I must be losing my mind. You're right. Now that I think about it, I've also never seen them on their website.

Useless, I say.

Other Richemont brands show US-based USD pricing on their sites.

If Lange really wants to increase their sales, they need to be more friendly to the third largest market for Swiss watches (yes, I know they aren't Swiss -- same collectors though).

[amateurcollector]

Just bought a Lange 1 last week. Still in return window but I think it looks great and this makes me want to keep it.

[texasmade]

I go to Cellini Jewelers website and search for the ALS section of their watches to get US MSRP. They publish prices online their website but I agree with everyone else. It's really freaking annoying that ALS doesn't publish USD prices for their US website.

[A971]

I love the 1815 Chrono... but I don’t love it enough to take the massive haircut. The “Richemont experience” if you will.

Pricing already feels out of touch.

Really love their watches though....


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[GK12345EMAIL]

Originally Posted by texasmade

I go to Cellini Jewelers website and search for the ALS section of their watches to get US MSRP. They publish prices online their website but I agree with everyone else. It's really freaking annoying that ALS doesn't publish USD prices for their US website.

The normal Lange 1 in WG is listed at $35400 on their website

I believe that is the updated price now ?

[glamorama]

I recently bought a platinum L1 Daymatic for similar money to a SS Daytona market price or a new WG normal L1 would cost full retail. Incredible value.

[Swaye]

I MUCH prefer the wearability of FPJ to ALS on my wrist. ALS has always felt blocky to me. FPJ wears like a dream. Also Independent vs Richemont makes it a no brainer for me. ALS makes a beautifully finished watch with intriguing complications, but I prefer the "soul" of FPJ.

[bigfatpauli]

Originally Posted by Swaye

I MUCH prefer the wearability of FPJ to ALS on my wrist. ALS has always felt blocky to me. FPJ wears like a dream. Also Independent vs Richemont makes it a no brainer for me. ALS makes a beautifully finished watch with intriguing complications, but I prefer the "soul" of FPJ.

What's interesting about your "soul" comment is that a ALS has a lot more hand work involved then a comparable FPJ.

[bondtoys]

+1 and I appreciate the substancial heft of my ALS, but each to his own.
Let‘s enjoy our watches in good health!

As for the Richemont argument, I am amazed how much freedom and liberty ALS is getting from the mothership. When you are talking to the people there, it‘s Lange and not Richemont that you feel.

[Russell996]

Originally Posted by bigfatpauli

What's interesting about your "soul" comment is that a ALS has a lot more hand work involved then a comparable FPJ.

Originally Posted by bondtoys

+1 and I appreciate the substancial heft of my ALS, but each to his own.
Let‘s enjoy our watches in good health!

As for the Richemont argument, I am amazed how much freedom and liberty ALS is getting from the mothership. When you are talking to the people there, it‘s Lange and not Richemont that you feel.

+2

[tng11]

Originally Posted by bigfatpauli

What's interesting about your "soul" comment is that a ALS has a lot more hand work involved then a comparable FPJ.

100% this. FPJ gives off the aura that it's all hand finished, etc. but if you've ever toured the factory would would know otherwise. ALS is much better finished.

[DoraTheExplorerII]

Originally Posted by bondtoys

As for the Richemont argument, I am amazed how much freedom and liberty ALS is getting from the mothership. When you are talking to the people there, it‘s Lange and not Richemont that you feel.

Somehow I feel like it was Richemont getting Lange to come up with an out of character steel blue dial sports watch to try and keep up with all the Joneses in the neighborhood.

[bondtoys]

Imo you could not be any wronger.
If Richmont would have pushed, we‘d have seen the Odysseus many years earlier.

[Swaye]

Hey, I like ALS. I just much prefer FPJ. To each his own. Both excellent watch makers with clear differences in design to appeal to different groups. We are all fortunate to be able to own either.

[DoraTheExplorerII]

Originally Posted by bondtoys

Imo you could not be any wronger.
If Richmont would have pushed, we‘d have seen the Odysseus many years earlier.

Many years earlier blue dial steel watches weren't even selling at MSRP, so there was definitely less point to do so than today.

[ajas]

Good luck to increase on pricing. In KL since Covid kiced off they sold none of watches.

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