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Collector2019 · 1 January 2020, 01:23 AM

Quote:

Originally Posted by sgfortino

My US AD told me today that several pieces (mostly ROs and ROCs) are increasing on January 1. One data point I remember is the 15450 steel is going from $16,500 to $19,300. This one was the biggest increase. I want to say the 15500 was closer to an increase of $1,500 and the 41mm ROC in steel around $2,000 more.

He showed me the full list from AP but I don’t remember any others specifically. It didn’t look like ROOs we’re going up much if at all.

the 15450 price increase is just ridiculous if true! the only justification to this price increase is updated movement and cosmetic changes IMO. Does that mean we will see 15550 next year?

huncho · 1 January 2020, 02:36 AM

Quote:

Originally Posted by sgfortino

My US AD told me today that several pieces (mostly ROs and ROCs) are increasing on January 1. One data point I remember is the 15450 steel is going from $16,500 to $19,300. This one was the biggest increase. I want to say the 15500 was closer to an increase of $1,500 and the 41mm ROC in steel around $2,000 more.

He showed me the full list from AP but I don’t remember any others specifically. It didn’t look like ROOs we’re going up much if at all.

hm really? i just heard it was 8% for royal oaks. 16.5 to 19.3 for the 15450 is huge

Kliminator · 1 January 2020, 03:42 AM

Quote:

Originally Posted by huncho

hm really? i just heard it was 8% for royal oaks. 16.5 to 19.3 for the 15450 is huge

Agreed - will be interested to see if there is really a jump that high. We shall see

If there is I am prob going to need to up the value on my insurance policy lol

huncho · 1 January 2020, 03:55 AM

Quote:

Originally Posted by Kliminator

Agreed - will be interested to see if there is really a jump that high. We shall see

If there is I am prob going to need to up the value on my insurance policy lol

yeah good point, i'm about to insure mine but i went grey so would be the same price regardless. would just mean i bought at the perfect time lol

GB-man · 1 January 2020, 04:00 AM

I was going to buy a 15450 for my wife ~2 years ago and they were available 10k shipped from ADs lol

My ad told me he send it to me and if she doesn't like it he'd take it back they were so hard to move.

MrBlahBlah · 1 January 2020, 04:51 AM

Yikes....I was thinking about getting a 15450 in 2020 but I guess I may have to rethink my option set at this price.

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macrowatch · 1 January 2020, 05:46 AM

Quote:

Originally Posted by MrBlahBlah

Yikes....I was thinking about getting a 15450 in 2020 but I guess I may have to rethink my option set at this price.

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It's a conspiracy theory.

They're trying to price all of us new comers out of the market.

Hollie_Rollie · 1 January 2020, 05:54 AM

Quote:

Originally Posted by macrowatch

It's a conspiracy theory.

They're trying to price all of us new comers out of the market.

Until the market collapses. Then it goes back to what another member mentioned a few posts above...can’t even move them at 10k

sgfortino · 1 January 2020, 12:16 PM

Quote:

Originally Posted by huncho

hm really? i just heard it was 8% for royal oaks. 16.5 to 19.3 for the 15450 is huge

With the exception of the 15450 the 8% increase on steel ROs sounds consistent with the price list I saw. The 15450 was definitely an outlier.

Token74 · 2 January 2020, 12:04 AM

Quote:

Originally Posted by GB-man

I was going to buy a 15450 for my wife ~2 years ago and they were available 10k shipped from ADs lol

My ad told me he send it to me and if she doesn't like it he'd take it back they were so hard to move.

Yep, luckily I bought two at that price!

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jamesaevans · 2 January 2020, 12:51 AM

Quote:

Originally Posted by grievor

Same here fellow Singaporean. Should be heading down this week to sign it. So what "something nice" did you manage to snag?

The price increase came at a very unexpected time. Might be holding onto my 15400 a little longer then LOL

As someone based in Singapore looking to buy their first AP in 2020 this is not great news.

Might have pick one up on a future trip back to the UK and reclaim the VAT at the airport on the way out of the country

MrBlahBlah · 2 January 2020, 02:43 AM

Quote:

Originally Posted by Hollie_Rollie

Until the market collapses. Then it goes back to what another member mentioned a few posts above...can’t even move them at 10k

But now that AP boutiques are no longer third party ADs but AP’s owned and operated stores, I’m not sure how open to discounting they will be.

Matic · 2 January 2020, 03:24 AM

Website is updated, 15450ST is now at 19.6 k€ instead of 16,8 k€ !
More than 14% in one shot !

wei915 · 2 January 2020, 03:33 AM

The price increases on the 41mm and 38mm ROCs are also double digit increases...

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wei915 · 2 January 2020, 03:42 AM

Quote:

Originally Posted by Matic

Website is updated, 15450ST is now at 19.6 k€ instead of 16,8 k€ !
More than 14% in one shot !

It’s funny to see how for the same last known retail price of the 15400, you can now only get the smaller 15450...

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Matic · 2 January 2020, 04:42 AM

On the other side, the fabrication cost of the 15400 must be higher of a few euro...
The margin ratio on 15450 must be now more balanced vs other models.

akilis · 2 January 2020, 05:06 AM

Quote:

Originally Posted by sgfortino

My US AD told me today that several pieces (mostly ROs and ROCs) are increasing on January 1. One data point I remember is the 15450 steel is going from $16,500 to $19,300. This one was the biggest increase. I want to say the 15500 was closer to an increase of $1,500 and the 41mm ROC in steel around $2,000 more.

He showed me the full list from AP but I don’t remember any others specifically. It didn’t look like ROOs we’re going up much if at all.

where can we find the list of the AP price 2020?

Kliminator · 2 January 2020, 06:01 AM

On the site - price increase is reflected. Wow!

Hollie_Rollie · 2 January 2020, 06:18 AM

Quote:

Originally Posted by Kliminator

On the site - price increase is reflected. Wow!

Nuts! My question is it worth it now? A PM is in firing distance now at that price point. Especially if grey prices above msrp

Henlo · 2 January 2020, 06:45 AM

Yay, so AP now sells the 15450ST for 19k€ to flippers/greys and they are probably available for the real buyer for 25-30k€ if you don't want to bundle with fugly codes 11.59.

Collector2019 · 2 January 2020, 07:01 AM

The price increase is huge for no justification whatsoever, no updates on look no new movement?

The 38m Chrono price increase is unjustifiable they just released it few months ago!!

Collector2019 · 2 January 2020, 07:03 AM

AP is chasing higher profitability margins like crazy.

Hollie_Rollie · 2 January 2020, 07:08 AM

Quote:

Originally Posted by Collector2019

AP is chasing higher profitability margins like crazy.

Trying to ride a wave before it crashes you think?

Kliminator · 2 January 2020, 07:59 AM

Quote:

Originally Posted by huncho

yeah good point, i'm about to insure mine but i went grey so would be the same price regardless. would just mean i bought at the perfect time lol

Yeah basically like you didn't pay any premium

Collector2019 · 2 January 2020, 08:05 AM

Quote:

Originally Posted by Hollie_Rollie

Trying to ride a wave before it crashes you think?

Definitely bro they are taking full advantage of current market. The question is what will they do when the demand soften in economic downturn, will AP reduce prices in order to sell?

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Hollie_Rollie · 2 January 2020, 08:12 AM

Quote:

Originally Posted by Collector2019

Definitely bro they are taking full advantage of current market. The question is what will they do when the demand soften in economic downturn, will AP reduce prices in order to sell?

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I would think so. I’m very interested to see how the grey market reacts. Are they going to raise the prices by an equivalent percentage?

Kliminator · 2 January 2020, 08:12 AM

Quote:

Originally Posted by Collector2019

Definitely bro they are taking full advantage of current market. The question is what will they do when the demand soften in economic downturn, will AP reduce prices in order to sell?

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Quote:

Originally Posted by Hollie_Rollie

I would think so. I’m very interested to see how the grey market reacts. Are they going to raise the prices by an equivalent percentage?

No - they wouldn't decrease MSRP... They would just start discounting more

SMD · 2 January 2020, 08:42 AM

Quote:

Originally Posted by Kliminator

No - they wouldn't decrease MSRP... They would just start discounting more

AP will not discount. They will reduce msrp. They have done it in the recent past on gold pieces and will do it again.

Kliminator · 2 January 2020, 08:45 AM

Quote:

Originally Posted by SMD

AP will not discount. They will reduce msrp. They have done it in the recent past on gold pieces and will do it again.

I picked up my 15450 with a discount in 2018 in Vegas.

SMD · 2 January 2020, 08:54 AM

Quote:

Originally Posted by Kliminator

I picked up my 15450 with a discount in 2018 in Vegas.

And AD will discount. AP will at most do a modest 5% discount at a boutique for a repeat customer.

There are no AP owned outlets in Vegas.

But again, AP has no issue adjusting MSRP. They did it with gold pieces, they did it with the 44 ROO ceramic when they switched models, etc.

1 January 2020, 04:00 AM	#35
GB-man 2024 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 36,856	I was going to buy a 15450 for my wife ~2 years ago and they were available 10k shipped from ADs lol My ad told me he send it to me and if she doesn't like it he'd take it back they were so hard to move. __________________

1 January 2020, 04:51 AM	#36
MrBlahBlah "TRF" Member Join Date: Apr 2016 Real Name: Tom Location: New York Posts: 190	Yikes....I was thinking about getting a 15450 in 2020 but I guess I may have to rethink my option set at this price. Sent from my iPhone using Tapatalk

2 January 2020, 03:24 AM	#43
Matic "TRF" Member Join Date: May 2014 Location: France Posts: 32	Website is updated, 15450ST is now at 19.6 k€ instead of 16,8 k€ ! More than 14% in one shot !

2 January 2020, 03:33 AM	#44
wei915 "TRF" Member Join Date: Oct 2019 Location: Singapore Watch: AP 15400 Silver Posts: 55	The price increases on the 41mm and 38mm ROCs are also double digit increases... Sent from my iPhone using Tapatalk

2 January 2020, 04:42 AM	#46
Matic "TRF" Member Join Date: May 2014 Location: France Posts: 32	On the other side, the fabrication cost of the 15400 must be higher of a few euro... The margin ratio on 15450 must be now more balanced vs other models.

2 January 2020, 06:01 AM	#48
Kliminator 2024 Pledge Member Join Date: Jun 2018 Location: West Coast Posts: 2,349	On the site - price increase is reflected. Wow!

2 January 2020, 06:45 AM	#50
Henlo "TRF" Member Join Date: Dec 2019 Location: Europe Posts: 15	Yay, so AP now sells the 15450ST for 19k€ to flippers/greys and they are probably available for the real buyer for 25-30k€ if you don't want to bundle with fugly codes 11.59.

2 January 2020, 07:01 AM	#51
Collector2019 "TRF" Member Join Date: Jul 2019 Location: USA Posts: 610	The price increase is huge for no justification whatsoever, no updates on look no new movement? The 38m Chrono price increase is unjustifiable they just released it few months ago!!

2 January 2020, 07:03 AM	#52
Collector2019 "TRF" Member Join Date: Jul 2019 Location: USA Posts: 610	AP is chasing higher profitability margins like crazy.

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