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rolley7 · 12 June 2013, 12:24 AM

Why are the TV commercials so weak that Rolex does. It seems they could be so much better. Any comments?

andromeda160 · 12 June 2013, 12:26 AM

I only see ones that rolex dealers make, never see them just from rolex.

Camel · 12 June 2013, 12:30 AM

I've never seen a Rolex TV commercial.

HRFdez · 12 June 2013, 12:32 AM

Quote:

Originally Posted by Camel

I've never seen a Rolex TV commercial.

Watch a golf tournament, they are all over it.

SWISSAHOLICS · 12 June 2013, 12:36 AM

Watch Wimbledon tennis....Rolex sponsors that event and have tons of commercials.

kryten2001 · 12 June 2013, 12:38 AM

Quote:

Originally Posted by rolley7

Why are the TV commercials so weak that Rolex does. It seems they could be so much better. Any comments?

I actually kinda like Rolex adverts myself.

My favourite.... Honest and to the point, don't you think?

http://www.youtube.com/watch?v=5nM3hhir-D0

beshannon · 12 June 2013, 12:58 AM

Never seen a Rolex commercial, don't watch golf or tennis.

Chewbacca · 12 June 2013, 01:02 AM

there's plenty of rolex commercials and i think they hit the mark when one considers the target they're speaking to and the many, many markets/countries the ads are run in.

GradyPhilpott · 12 June 2013, 01:12 AM

There were some during the Canadian Grand Prix.

I think Rolex knows more about marketing than anybody on the planet and whatever they do seems to work just fine.

james1787 · 12 June 2013, 01:23 AM

I have to think if I've seen one. If I have, it may have been during a golf tournament? I can't remember seeing any. That will be something to youtube when I get home from work..

ecsub44 · 12 June 2013, 01:32 AM

I've never given it much thought.

Most commercials are not-particularly-good...so I've always assumed that Rolex commercials would be similarly not-particularly-good.

azguy · 12 June 2013, 01:41 AM

Always on the Golf Channel...

smallcandle · 12 June 2013, 01:55 AM

Seems that whatever they're doing is working just fine...

landroverking · 12 June 2013, 03:50 AM

Not weak IMHO. And I'm a broadcaster.

franzy · 12 June 2013, 03:54 AM

The one that was on the Golf Channel this morning with Tiger was awesome!!! I agree with the others, whatever they are doing is working. They are in my opinion one of the most powerful and sought after brands in the world.

Bruin Watch · 12 June 2013, 04:24 AM

Quote:

Originally Posted by SWISSAHOLICS

Watch Wimbledon tennis....Rolex sponsors that event and have tons of commercials.

+1 ... Yeah, they are all over Wimbledon, and many other events that they sponsor on the ATP and WTA (for Tennis). Same for Golf as others have mentioned...

bridgs · 12 June 2013, 04:38 AM

I am definitely a fan of Rolex commercials. I don't think I have ever seen one I could call "weak".

dcvelo · 12 June 2013, 04:47 AM

"There is a crown for every achievement"

Micha · 12 June 2013, 05:35 AM

Quote:

Originally Posted by beshannon

Never seen a Rolex commercial, don't watch golf or tennis.

I guess you don't watch Formula One either......

Hairdude1 · 12 June 2013, 11:34 AM

Quote:

Originally Posted by kryten2001

I actually kinda like Rolex adverts myself.

My favourite.... Honest and to the point, don't you think?

http://www.youtube.com/watch?v=5nM3hhir-D0

That is funny

427shark · 12 June 2013, 11:47 AM

Quote:

Originally Posted by kryten2001

I actually kinda like Rolex adverts myself.

My favourite.... Honest and to the point, don't you think?

http://www.youtube.com/watch?v=5nM3hhir-D0

rahible · 12 June 2013, 12:57 PM

Quote:

Originally Posted by kryten2001

I actually kinda like Rolex adverts myself.

My favourite.... Honest and to the point, don't you think?

http://www.youtube.com/watch?v=5nM3hhir-D0

Now that's freakin' funny!

Billywiz · 12 June 2013, 01:01 PM

Their written media ones are great and I agree they don translate to TV. Interesting...anyone see a TV ad and rush out and buy a Rolex?...umm

rahible · 12 June 2013, 01:05 PM

In all seriousness, I don't think this commercial is too bad, seems to link the precision of F1 with the precision of rolex.

http://youtu.be/c2-fytAQPwE

Could be worse, they could have sponsored the Daytona 500 NASCAR race. Trying too imagine Darrel Waltrip saying "The Rolex Daytona 500 boogity boogity boogity let's go racing boys" makes me giggle.

Ok so it wasn't in all seriousness.

77T · 12 June 2013, 09:58 PM

If one expects product advertising from Rolex, then the current TV line up of ads are weak. But the goal is actually broader - to position the brand/corporate image instead.

As corporate advertising, I believe it is strong with imagery that links the brand to functionality, precision, wealth and status symbol.

The thing I wonder is whether Rolex can outpace the other luxury brands via advertising.

beshannon · 12 June 2013, 10:12 PM

Quote:

Originally Posted by Micha

I guess you don't watch Formula One either......

No I don't.

Beginning to wonder why I wear a Rolex since I do not seem to be in their target advertising market?

lavaman · 12 June 2013, 10:45 PM

Rolex, like Rolls Royce and Ferrari and others, doesn't need to advertise

I agree, it's all about product placement. Although I have to say that Rolex doesn't need the biz, and really, the kind of people who watch the Golf and F1 and so forth probably already have one (or two or..)

the ad was funny though

I do like their print ads, esp the latest "Live for Greatness" campaign

kryten2001 · 12 June 2013, 11:02 PM

I always loved this ad. Watched it a load of times before buying my Daytona

https://www.youtube.com/watch?v=NSF1See7kmU&feature

SearChart · 13 June 2013, 01:14 AM

They never get broadcasted here.

datejust24 · 13 June 2013, 01:25 AM

I dont think they are too bad...what do you expect from them? I mean it is a tv commercial after all...

12 June 2013, 12:24 AM	#1
rolley7 "TRF" Member Join Date: Apr 2008 Real Name: Sam Location: Lone Star State Watch: the eastern sky Posts: 175	Lame Rolex TV commercials Why are the TV commercials so weak that Rolex does. It seems they could be so much better. Any comments?

12 June 2013, 12:30 AM	#3
Camel "TRF" Member Join Date: Sep 2012 Real Name: Willem Location: Pretoria RSA Watch: ROLEXROLEXROLEX Posts: 1,072	I've never seen a Rolex TV commercial. __________________ Rolex Datejust II WG/SS Blue 116334 "8368xxxx" Rolex Sea-Dweller SD43 126600 "94A6xxxx" Rolex Deepsea Sea-Dweller 116660 "V84xxxx" Rolex Deepsea D-Blue Horizon 116660 "3170xxxx" Rolex Explorer II Polar 16570 "T20xxxx" Rolex Explorer II Black 216570 "G53xxxx" Rolex GMT-Master II 16710 "P32xxxx" Rolex GMT-Master II Ceramic 116710LN "V97xxxx" Rolex Submariner 16610 "Z61xxxx" Rolex Submariner Ceramic 116610LN "G79xxxx"

12 June 2013, 12:36 AM	#5
SWISSAHOLICS "TRF" Member Join Date: Jan 2013 Location: Here! Watch: Rolex Posts: 4,366	Watch Wimbledon tennis....Rolex sponsors that event and have tons of commercials. __________________ 16610LN \| 16613LB \| 16710 Pepsi \| 118238 \| 116500 (White) \| 116500 (Black) \| 116710BLNR \| 116610LV "The one thing I fear most is time; time waits for no one and leaves no options."

12 June 2013, 12:58 AM	#7
beshannon "TRF" Member Join Date: Jun 2009 Real Name: Brian Location: Northern Virginia Watch: One of Not Many Posts: 17,895	Never seen a Rolex commercial, don't watch golf or tennis. __________________ Vacheron Constantin Traditionnelle Complete Calendar, Glashutte PanoInverse, Glashutte SeaQ Panorama Date, Omega Aqua Terra 150, Omega CK 859, Omega Speedmaster 3861 Moonwatch, Glashutte Senator Exellence, Rolex 116710 GMT Master II BLNR, Breitling Superocean Steelfish, JLC Atmos Transparent

12 June 2013, 01:12 AM	#9
GradyPhilpott 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: 116710 BLNR Posts: 34,345	There were some during the Canadian Grand Prix. I think Rolex knows more about marketing than anybody on the planet and whatever they do seems to work just fine. __________________ JJ Inaugural TRF $50 Watch Challenge Winner

12 June 2013, 12:26 AM	#2
andromeda160 Banned Join Date: Dec 2012 Real Name: Greg Location: michigan Watch: Rolex Oyster Posts: 4,046	I only see ones that rolex dealers make, never see them just from rolex.

12 June 2013, 01:02 AM	#8
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,113	there's plenty of rolex commercials and i think they hit the mark when one considers the target they're speaking to and the many, many markets/countries the ads are run in.

12 June 2013, 01:23 AM	#10
james1787 "TRF" Member Join Date: Aug 2012 Real Name: James Location: New Providence,NJ Watch: Submariner 14060 Posts: 2,365	I have to think if I've seen one. If I have, it may have been during a golf tournament? I can't remember seeing any. That will be something to youtube when I get home from work..

12 June 2013, 01:32 AM	#11
ecsub44 "TRF" Member Join Date: Feb 2011 Location: US Watch: Sub Posts: 3,175	I've never given it much thought. Most commercials are not-particularly-good...so I've always assumed that Rolex commercials would be similarly not-particularly-good. __________________ *侘寂 -- wabi-sabi --* acceptance of transience and imperfection by finding beauty in that which is imperfect, impermanent, and incomplete Commissioner of WEIRD POLICE , Badge # ecsub44

12 June 2013, 01:41 AM	#12
azguy Banned Join Date: Sep 2011 Real Name: ------- Location: ------- Watch: --------- Posts: 12,609	Always on the Golf Channel...

12 June 2013, 01:55 AM	#13
smallcandle "TRF" Member Join Date: Mar 2009 Real Name: Brian Location: Kansas Watch: 16610, Omega PO Posts: 1,898	Seems that whatever they're doing is working just fine... __________________ Things got out of control and I had to stab a clown...

12 June 2013, 03:50 AM	#14
landroverking "TRF" Member Join Date: Dec 2008 Real Name: Jay Location: TEXAS Watch: Daytona Posts: 7,648	Not weak IMHO. And I'm a broadcaster.

12 June 2013, 03:54 AM	#15
franzy "TRF" Member Join Date: Jul 2011 Real Name: Tom Location: USA Posts: 1,264	The one that was on the Golf Channel this morning with Tiger was awesome!!! I agree with the others, whatever they are doing is working. They are in my opinion one of the most powerful and sought after brands in the world.

12 June 2013, 04:38 AM	#17
bridgs "TRF" Member Join Date: Oct 2012 Real Name: Shane Location: Minnesota Watch: Rolex Submariner Posts: 1,122	I am definitely a fan of Rolex commercials. I don't think I have ever seen one I could call "weak".

12 June 2013, 04:47 AM	#18
dcvelo Banned Join Date: Apr 2008 Location: Washington, DC Posts: 189	"There is a crown for every achievement"

12 June 2013, 01:01 PM	#23
Billywiz Banned Join Date: May 2013 Real Name: John Location: Florida Watch: YG President Posts: 2,090	Their written media ones are great and I agree they don translate to TV. Interesting...anyone see a TV ad and rush out and buy a Rolex?...umm

12 June 2013, 01:05 PM	#24
rahible "TRF" Member Join Date: Nov 2012 Real Name: Aaron Location: St. Louis, MO Watch: Ref. 214270 Posts: 325	In all seriousness, I don't think this commercial is too bad, seems to link the precision of F1 with the precision of rolex. http://youtu.be/c2-fytAQPwE Could be worse, they could have sponsored the Daytona 500 NASCAR race. Trying too imagine Darrel Waltrip saying "The Rolex Daytona 500 boogity boogity boogity let's go racing boys" makes me giggle. Ok so it wasn't in all seriousness.

12 June 2013, 09:58 PM	#25
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 40,693	If one expects product advertising from Rolex, then the current TV line up of ads are weak. But the goal is actually broader - to position the brand/corporate image instead. As corporate advertising, I believe it is strong with imagery that links the brand to functionality, precision, wealth and status symbol. The thing I wonder is whether Rolex can outpace the other luxury brands via advertising. __________________ Does anyone really know what time it is?

12 June 2013, 10:45 PM	#27
lavaman Banned Join Date: Apr 2009 Location: The Airport Watch: what happens next Posts: 1,942	Rolex, like Rolls Royce and Ferrari and others, doesn't need to advertise I agree, it's all about product placement. Although I have to say that Rolex doesn't need the biz, and really, the kind of people who watch the Golf and F1 and so forth probably already have one (or two or..) the ad was funny though I do like their print ads, esp the latest "Live for Greatness" campaign

12 June 2013, 11:02 PM	#28
kryten2001 "TRF" Member Join Date: Feb 2012 Location: Australia Posts: 283	I always loved this ad. Watched it a load of times before buying my Daytona https://www.youtube.com/watch?v=NSF1See7kmU&feature

13 June 2013, 01:25 AM	#30
datejust24 "TRF" Member Join Date: Apr 2010 Real Name: Chris Location: Cincinnati,Ohio Watch: Rolexssss Posts: 3,504	I dont think they are too bad...what do you expect from them? I mean it is a tv commercial after all...

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