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Old 16 April 2018, 09:51 PM   #1
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AP hotel

https://www-dezeen-com.cdn.ampprojec...e-brassus/amp/
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Old 16 April 2018, 10:02 PM   #2
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Interesting. Looks like AP is increasing focus on not just selling a watch but selling an experience as well.
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Old 16 April 2018, 10:42 PM   #3
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I would love to stay there!
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Old 16 April 2018, 11:51 PM   #4
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That is interesting and very cool; thank you OP.

I think Tyler might just rekindle his love for AP yet... :)
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Old 17 April 2018, 12:30 AM   #5
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I would go there.
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Old 17 April 2018, 01:19 AM   #6
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Cool! I’m up for doing a trip there

So , a hypothetical for you all - what watch(es) would you bring if you stayed there?
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Old 17 April 2018, 03:53 AM   #7
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Interesting. Looks like AP is increasing focus on not just selling a watch but selling an experience as well.
I'd prefer they just make more watches and stop this BS artificial scarcity crap they're doing with certain pieces. Obnoxious. May push me away from the brand. The last thing I want them to do is make a freakin' hotel.
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Old 17 April 2018, 03:58 AM   #8
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Interesting. Looks like AP is increasing focus on not just selling a watch but selling an experience as well.
i like the idea of the hotel, but i have never in my life felt the need to ski from my hotel room so that part is really weird.

At least make it fun and make a black diamond run if you are going to do it. They are selling beginner skiing and watches.
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Old 17 April 2018, 04:03 AM   #9
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i like the idea of the hotel, but i have never in my life felt the need to ski from my hotel room so that part is really weird.

At least make it fun and make a black diamond run if you are going to do it. They are selling beginner skiing and watches.
well dude, u are obviously tasteless
in switzerland the comon standard is sporting chinese men in underwear at the hotel when u open ur door. Now skiing in ur underwear to the bathroom would be a complete orgasm to-me
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Old 17 April 2018, 04:05 AM   #10
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I'd prefer they just make more watches and stop this BS artificial scarcity crap they're doing with certain pieces. Obnoxious. May push me away from the brand. The last thing I want them to do is make a freakin' hotel.
Rarity, exclusivity and scarity are all part of the luxury game I’m afraid.
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Old 17 April 2018, 04:06 AM   #11
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well dude, u are obviously tasteless
in switzerland the comon standard is sporting chinese men in underwear at the hotel when u open ur door. Now skiing in ur underwear to the bathroom would be a complete orgasm to-me
where im from, skiing with a chairlift is luxury. Otherwise you have snowshoes, an avalanche beacon, skis, and a shovel. Your lucky to get out alive .
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Old 17 April 2018, 04:06 AM   #12
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by the way.. that hotel not to me, switzerland is a heck of a beauty as a country and why would i sleep in a AP hotel? I guess there pricing is about a new ss Rolex for a night ..... i rather sleep in a nudist camping as a clothed-voyeur :-D
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Old 17 April 2018, 04:07 AM   #13
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where im from, skiing with a chairlift is luxury. Otherwise you have snowshoes, and avalanche beacon, skis and a shovel. Your lucky to get out alive .
lol where areyu from?
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Old 17 April 2018, 04:07 AM   #14
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Rarity, exclusivity and scarity are all part of the luxury game I’m afraid.
as much as its annoying i agree. As soon as my watches are easy to get is when i stop being as interested.
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Old 17 April 2018, 04:09 AM   #15
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lol where areyu from?
montana. Near the rocky mountain front. The ski areas are overrun with californians so we were into backcountry skiing instead.
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Old 17 April 2018, 04:12 AM   #16
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montana. Near the rocky mountain front. The ski areas are overrun with californians so we were into backcountry skiing instead.
hehe, skiing would a sort of a mental problem for me i guess
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Old 17 April 2018, 04:28 AM   #17
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montana. Near the rocky mountain front. The ski areas are overrun with californians so we were into backcountry skiing instead.
Some of the best parts of California are overrun with Californians too. Backcountry is always the way to go.
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Old 17 April 2018, 04:28 AM   #18
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as much as its annoying i agree. As soon as my watches are easy to get is when i stop being as interested.
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Rarity, exclusivity and scarity are all part of the luxury game I’m afraid.


Maybe I'm just too simple. I don't care if someone else has what I have as long as I love the way a piece looks and feels, whether it's clothing or watches. If AP has the ability to produce RO cases and movements but just isn't releasing blue dial ones to drive up demand, it's just silly.

I'm trying to decide between a silver RO and blue RO and the fact that both aren't available even though there is an adequate but limited supply of black/silver ROs is just absurd. And the secondary markets aren't helping. As much as I love the look of these watches it's a huge turnoff to not be able to buy something at this price point despite being ready, able, and willing. It would be a bad decision on my part to pay over retail for something that will drop in value and never recover its initial purchase price, you know? I don't buy with resale in mind but it's just poor financial management to pay more than MSRP for a luxury good.
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Old 17 April 2018, 04:46 AM   #19
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by the way.. that hotel not to me, switzerland is a heck of a beauty as a country and why would i sleep in a AP hotel? I guess there pricing is about a new ss Rolex for a night ..... i rather sleep in a nudist camping as a clothed-voyeur :-D
Well, you won't be obligated to stay there, so why get so upset about it, its not costing you a dime? Indeed are you an AP owner? It is clearly and obviously a marketing venture, a place to take AP clients and make them feel special. Its not intended as a general overnight stay for non-watch types. For the average AP owner, if AP get the 'package' right it will be a strong marketing pull, and a trip to be very much envied.
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Old 17 April 2018, 06:41 AM   #20
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Well, you won't be obligated to stay there, so why get so upset about it, its not costing you a dime? Indeed are you an AP owner? It is clearly and obviously a marketing venture, a place to take AP clients and make them feel special. Its not intended as a general overnight stay for non-watch types. For the average AP owner, if AP get the 'package' right it will be a strong marketing pull, and a trip to be very much envied.
so they would let me take my pyamas and tootbrush to the next hotel?
AP owner or not,, i have a beautifull face and also it looks very classy yes classy... you can call me whatever you want but i am the statue of chique
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Old 17 April 2018, 11:39 AM   #21
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I would book a stay!
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Old 17 April 2018, 04:11 PM   #22
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so they would let me take my pyamas and tootbrush to the next hotel?
AP owner or not,, i have a beautifull face and also it looks very classy yes classy... you can call me whatever you want but i am the statue of chique
huh???
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Old 17 April 2018, 06:04 PM   #23
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Cool! I’m up for doing a trip there

So , a hypothetical for you all - what watch(es) would you bring if you stayed there?
ALL OF THEM!!!
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Old 17 April 2018, 07:26 PM   #24
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huh???
just joking
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Old 17 April 2018, 07:38 PM   #25
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Stunning architecture. Im going to visit and stay there when they open.
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Old 17 April 2018, 07:45 PM   #26
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i wonder if this means it will be more accessible? I mean that in a good way.

If its near the museum and its a branded hotel (as it looks quite large) then hopefully you can go on your own and also see the museum.I doubt AP sponsored events can fill that year round. If you can just book it and don't have to play the networking and the who you know game it could be really good.

I could be wrong but as it stands currently i don't think the museum is open to the public and its only invitation only? It that correct?
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Old 17 April 2018, 09:15 PM   #27
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ALL OF THEM!!!


I like your thinking!
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Old 17 April 2018, 09:16 PM   #28
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This would be like what..upward of USD1000 per night?
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Old 17 April 2018, 10:55 PM   #29
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This would be like what..upward of USD1000 per night?
guess so, but the normal hotel price in Switzerland is around that pricepoint quite often to
and it ain't necesarry a luxury hotel than to...
however u can find much cheaper and more luxury places to stay they as well but i would never go without a booking in front of my trip and just ring the doorbell at a hotel there anyway
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Old 18 April 2018, 01:10 AM   #30
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That is interesting and very cool; thank you OP.

I think Tyler might just rekindle his love for AP yet... :)


Not sure that will be possible.


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