My AD said....

[jb335]

Originally Posted by avega357

I think you misheard the AD, he said Rolex would work 24 days in the month

For 7 hours a day, an increase from 22 days a month 6 hours a days a 10 percent increase, thus a 10 percent increase in prices will be necesssry

I definitely didn’t mishear, but maybe the employee misheard at RSC.

Then again, you may be joking.


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[avega357]

Originally Posted by Shamorai

They rescued more Oompa-loompas!

That’s omega

[avega357]

Originally Posted by jb335

i definitely didn’t mishear, but maybe the employee misheard at rsc.

Then again, you may be joking.


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😎😎😎😎😎

[superstarmar]

Hang on to your hats or pants .... FWIW.

[MinMay]

good..no more complaints in every thread LOL.

[Seibei]

So if you are hanging on to steel sports models, now is the time to sell!!!

[Quamby]

Originally Posted by jb335

Totally agree about Rolex never revealing business strategy. I never believe those rumors. However, if they really did make the factory 24 hours they could not keep that a secret forever. The whole company would know.



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Great news if true, could someone go take a photo of the Rolex factory car park at 11:00pm to confirm?

Btw, Switzerland has very stringent labour laws. Maybe some idle lines are back in operation and some machines are running 24/7.

[aspivo]

Its possible.... Somebody I know got one black daytona C, one white daytona c, and one batman from one AD recently. Total of 3 watches on the same day. Of course, he is a super VIP status to be able to dictate whatever he needs

[Quamby]

Originally Posted by Seibei

So if you are hanging on to steel sports models, now is the time to sell!!!

I am dreaming of one day in the not too distant future, an AD in Hong Kong gets a shipment of 20 black Daytona C's, 20 white Daytona C's, 10 SD43's, 10 Deepsea D-Blues, 5 Deepsea Black's, 10 Sub-Dates; and then the next shipment finds 10 Sub LV's, 10 GMT BLNR, 10 SS Skydwellers, 15 GMT Pepsi w Jubilee bracelet, 20 GMT CHNR, and 5 116655 YM40's........and then some.

Rolex would retake control of the market if they can keep this up for six months.

[joli160]

Good, now we can buy a SS below MRSP again

[Rocket_Man]

I'm sure it takes a significant amount of time to train a Rolex factory employee. It is not like they are bolting on a piece in an assembly line. For them to literally add 2 more shifts of employees sounds implausible. Where would they find the people? I think there is some sort of work week law in Switzerland so they just can't work the same people more hours a week. If they really have increased production they probably just returned to a more normal years production from that of late 2017 when they cut back. Increased production is a good thing. Rolex certainly knows they can't flood the market, but hopefully they realized they cut too far back in 2017.

[Roger Lococco]

Probably meant to imply that Rolex was increasing its factory utilization. I don't seen any way at all they are operating 24 x 7.

[Gerardus]

Originally Posted by Seibei

To a factory in India.

[Andad]

Originally Posted by jb335

So I just came from an AD and they told me for the first time in Rolex history the factory is now working 24 hours a day to increase production. Previously they were normally working 9-5 type hours.

This AD employee had just come from training or something of the sort at RSC in NY, and he was told this there.

Anyway, I’m making no claim to accuracy, nor do I have any delusions everything I’m told is true. Just passing it along since I don’t recall hearing it or reading about this here before. If this has been well discussed, my apologies.


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Hmmm, let me think about how Rolex would/could do this.



Nope, I got nuthin'.

[MonBK]

The Rolex robots have been working 24/7 since the day they were first installed.

[tyler1980]

Originally Posted by jb335

So I just came from an AD and they told me for the first time in Rolex history the factory is now working 24 hours a day to increase production. Previously they were normally working 9-5 type hours.

This AD employee had just come from training or something of the sort at RSC in NY, and he was told this there.

Anyway, I’m making no claim to accuracy, nor do I have any delusions everything I’m told is true. Just passing it along since I don’t recall hearing it or reading about this here before. If this has been well discussed, my apologies.


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who knows but living in europe for the better part of a decade i will say working "unsociable hours" IE overnight is not an easy thing for an employer to do especially if its not a real need like highway or train track maintenance when the traffic is less. Its even harder to get highly skilled employees to work these types of shifts.

Most watch manufactures close for a month in the summer for holiday so just based on work life balance culture i am skeptical. Plus rolex needs to meet no profit or production targets like companies with external shareholders need to. A publicly traded company would get pressure to maximize profits for sure in the same situation.

[RJRJRJ]

Salesperson passes on to customer whatever they've been told by management.
Management passes on to salesperson whatever they've been told by regional rep.
Rep Passes on management whatever they've been told by...

None of these people know if whatever they are telling you is true, but it is definitely a message that the higher-ups want passed onto you...for whatever reason...

[Kenrocks]

That’s interesting and makes me curious

If an AD calls tomorrow and offer a SS model at MSRP, would people here from this forum choose to wait and turn down the offer?

Me first: I wouldn’t.


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[padi56]

Originally Posted by brandrea

I want a day shift Rolex

Well would doubt if the robots could tell day from night as most manufacture today is full automated, how else could they produce around 800000-900000 plus units a year.

[SearChart]

Originally Posted by brandrea

I want a day shift Rolex

But do you want a hungover Monday morning service?

[Casey VP-26]

This would require 3 times the number of highly skilled employees. I wonder were they are going to find them?

[BLNR Nairobi]

Originally Posted by Quamby

I am dreaming of one day in the not too distant future, an AD in Hong Kong gets a shipment of 20 black Daytona C's, 20 white Daytona C's, 10 SD43's, 10 Deepsea D-Blues, 5 Deepsea Black's, 10 Sub-Dates; and then the next shipment finds 10 Sub LV's, 10 GMT BLNR, 10 SS Skydwellers, 15 GMT Pepsi w Jubilee bracelet, 20 GMT CHNR, and 5 116655 YM40's........and then some.

Rolex would retake control of the market if they can keep this up for six months.

Rolex already has control of its segment of the market. Moreover, if it did as you suggest, it would become another Omega. Nice watches, but significantly lower brand value.

[AK797]

Not so important what Rolex is actually doing, but with any tradeable commodity it is more important that the company signal they are addressing a problem. Price moves on rumour not news. Rolex should have announced this months ago to keep the grey market more under control. When Patek naively said the opposite about the Nautilus, that they wanted to finish it, the price started to soar and has not looked back, and now the watch is too big to fail/disco.

[ccaballero]

Originally Posted by Shamorai

They rescued more Oompa-loompas!

[ccaballero]

Like Padi and others stated, Rolex is fully automated. I’ve never heard of an engineering/industrial plan that is not tailored to maximize efficiency and reduce operational costs. All maintenance and expected useful life of machinery is built into scheme. Not sure how that gets reworked to increase production as suggested by OP’s source without significant costs and thereby significant price increases across the board to end users. Rolex is a business after all.

[Etschell]

machines can work 24 hours a day no problem.

[Bt122]

I just don’t buy it. Economics 101... all Luxury brands are constraining supply to ensure perception of tight market to help prices...

Why would they increase more supply by 3 fold as it will lead to lower prices in grey market? If prices were not up in grey market...would demand at the stores for certain references be so strong


Also I’ve never seen any business go from 1 shift 8 hours to 3 shifts 24 hours per day.
Think about how stupid that sounds.


Personally I would think the employee at the RSC heard wrong


I’m gearing my hostility towards the RSC employee not the OP

[brandrea]

Originally Posted by SearChart

But do you want a hungover Monday morning service?

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[TimelessClassics]

Originally Posted by Tmayberry

FS graveyard shift Rolex BNIB, fair condition

lol - deep discount or high premium?

[1William]

Interesting news. I think that Rolex has not released watches into the AD network thus creating what appears to be false demand and a shortage. There is no shortage of watches either through the AD network or the grey market. There is a shortage of watches that will be discounted or readily available to the average customer or walk in off the street. If you have the funds you can get a BNIB model of anything from the Grey Market. If you make significant purchases from an AD, PM model at full price, it will be amazing how quickly a SS sought after model may appear. I don't like the way Rolex manipulates the market but it is theirs to do based on the customer base who tolerates it. I learned along time ago to either pay for what I want, best price possible, or don't and move on.