Rolex shortage......Omega next?

[storm66]

Are you , over here on the Omega side of things, worried about the impact the SS Rolex shortage will have on Omega?
It’s only natural that if a Sub, GMT,Explorer etc becomes impossible to get that people will seek a quality watch elsewhere .......
Then a watch buyer won’t be able to go down his local AD and buy a Seamaster or Speedy off the shelf!
What do you think.

[Dsmith1974]

Depends if Omega want to ramp production to supply demand or not.

Frustrated Rolex customers will have many choices too. It’s not like Omega is the only game in town.


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[NWNL]

I don't think the shortage will hit Omega. I love the brand, but they produce to many different models and limited editions, so there is no exclusive feel to it.

[FTX I]

Discounts are harder to get than they were before.

[jackin_jill]

Originally Posted by NWNL

I don't think the shortage will hit Omega. I love the brand, but they produce to many different models and limited editions, so there is no exclusive feel to it.

That's strange seeing as Rolex produce almost 10x more watches than Omega do.

That's marketing for you though...

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[NYG1121]

If Omega was smart (or cared about more than just the bottom line), they would capitalize on what was happening. Rolex is basically giving them a golden ticket as I think there are plenty of rolex owners looking at omega right now.

They don't have the play the game exactly like rolex but this would be the time to organize their offerings a bit. Speedmasters and seamasters in SS are too readily available and this is not creating the amount of buzz it potentially could.. which in turn would raise their brand IMO

[Alex_TA]

Originally Posted by jackin_jill

That's strange seeing as Rolex produce almost 10x more watches than Omega do.

That's marketing for you though...

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No. Rolex produce 20-30% more watches.

[Maxy]

Originally Posted by jackin_jill

That's strange seeing as Rolex produce almost 10x more watches than Omega do.

Where did you get this info? I believe currently both produce same and at the max Rolex will be higher around 10-15% but no way in hell it is 10 times more!

[jackin_jill]

Ok guys, I apologise for my mistake. I was wrongly informed that Omega produced ~150,000 watches per year.

Having said that, even taking my mistake into account, Rolex produce far more watches, so how can they feel more exclusive?

Among my acquaintances and pieces I see in the wild, I'd hazard a guess that, locally, Rolex outnumber Omega around 8/1.

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[akendo]

I’ve told you a million times, do not exaggerate....!


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[Lord Hectic]

Lets put it this way, each time a Rolex AD says no effing way to my desired SS model. The same day or next day at latest im at an Omega AD or boutique. My rolex budget is going to Omega and Glashutte Original.

Omega is whise not play around with supply numbers, they are capitalising from Rolex's mind boggling strategy. Also who else can't wait till the Swatch Group event coming up.

[startrolexendrolex]

Speedy pros are just as quality as a daytona for 5th of the price. I have both so Im not talking out of my rear.

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[MILGAUSS88]

No.

[madmole]

Yep, I've bought two Omegas (planet Ocean 600 and a Diver 300) this year as Rolex pricing and availability have meant my Sub hasn't gained relations on the winder

[Tomas Eriksson]

Im back owning Omegas again, bought myself a Ploprof a few week back

[captainron62]

I think Omega misfires too often to be a threat to Rolex. Too many subtle and meaningless changes in their watches to be considered classic. I walked into Mayors in Orlando yesterday and of course, the Rolex case is bare. I spoke with the manager and he noticed by SeaMaster Aqua Terra, he, of course, ushered me to the Omega case where he wanted to show me the gray face new SM. I told him I was disappointed in the bulbous helium valve and would continue to rock my old 2254.50 but there wouldn't be a new SeaMaster in my future. Omega could really make a leap forward these days, but they seem to drop the ball and their watches hang in cases and end up discounted on the gray market. I prefer the older Omegas for sure, but their new designs don't grab me.

[Daryl]

iI bought a regular speedy Nov/Dec 2018. now I have two speedys!

[Mikel212]

Originally Posted by startrolexendrolex

Speedy pros are just as quality as a daytona for 5th of the price. I have both so Im not talking out of my rear.

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They are not. I have both but multiples of both. Not only do you have to worry about water with the Pro but also steam.

I use to own a cafe and made myself a latte one day. I looked down and saw condensation (tiny...tiny) form inside the crystal of my 321. It wasnt as if I steam-cleaned the watch directly. My wrist was near steam while frothing the milk.

So moisture is a concern in addition to reset and accuracy with vintage models. However, at 1/5 the price, its probably a decent trade-off.

[startrolexendrolex]

Originally Posted by Mikel212

They are not. I have both but multiples of both. Not only do you have to worry about water with the Pro but also steam.



I use to own a cafe and made myself a latte one day. I looked down and saw condensation (tiny...tiny) form inside the crystal of my 321. It wasnt as if I steam-cleaned the watch directly. My wrist was near steam while frothing the milk.



So moisture is a concern in addition to reset and accuracy with vintage models. However, at 1/5 the price, its probably a decent trade-off.

A 321 that is a vintage watch, the Daytona c and the new speedy pro aside from a in house movement and the 904L steel the build quality and everyday wearability is the same. Look at the sliver snoopy. Hype make the quality seem better.

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[startrolexendrolex]

Here is my other speedy, side by side with the Daytona c. Don't get me wrong I love the Daytona, worth ever penny even with over retail, but to say the speedy is lesser quality is not fair.

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[Oat Willy]

Originally Posted by startrolexendrolex

Speedy pros are just as quality as a daytona for 5th of the price. I have both so Im not talking out of my rear.

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No they're not. Inferior movement to the current Daytona, sorry

[beshannon]

Omega could help itself if it would do the following:

Stop following trends, start creating them
Stop with the fake limited editions in the thousands
Focus on their best sellers and history
Eliminate the discounting
Make sure they have supply for their best sellers in their top markets

Same things could be said for the entire Swatch group

[captainron62]

Originally Posted by beshannon

Omega could help itself if it would do the following:

Stop following trends, start creating them
Stop with the fake limited editions in the thousands
Focus on their best sellers and history
Eliminate the discounting
Make sure they have supply for their best sellers in their top markets

Same things could be said for the entire Swatch group

Said it better than I could. Believe in a design and stick with it! You have the best movement on the market, the hardest part is solved.

[Etschell]

Nope went to a boutique on Saturday and they had plenty of every watch.

[didyunt]

Omega is a good brand put it can't be com paired to a rolex watch.

[Fallranger]

I’ve never seen a shortage of Omegas, even the brand new models. If Swatch knows how to do one thing right it’s mass production. Thankfully they are good at it.

[WJGESQ]

The a Rolex pump and dump has caused many to lose interest.