PM Rolex price just never increase over retail? is that always the trend?

[nick800]

I was offered 5% off a GMT gold recently at AD. Passed.

[Swiss Mad!]

Originally Posted by Hogtown Fatty

I'd hardly call the $2-3k premium they seem to be getting on secondary "way over retail". Or is that substantial for a TT, all things considered? Pepsi's go for double retail, Daytona's as well. Guess it's relative. Also, is there really a markup on the full rg CHNR? If anyone around Toronto wants one right now, there's one available at La Différence in Markham.

Yes - 2 to 3k IS a substantial mark up on a TT piece, considering TT have traditionally always been available with a 5 to 10% discount.

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[HogwldFLTR]

Originally Posted by jsausley

PM models have their values already inflated so that Rolex can maintain a certain price gap above steel. Realistically a PM model should only be, at most, the cost of the materials plus the margin but in actuality most of them are significantly more than that.

These aren't commodities. The pricing of PMs vary continually. Why would a luxury watch's pricing be tied to the current value of a metal? This makes no sense.

Originally Posted by jsausley

So their true value is less than retail. Plus, they are less in demand. Most people don't want PM anymore. It's too flashy, showy, too soft and more of a target for thieves.

FWIW, Pt and SS have almost exactly the same hardness. Pt is the most royal of the PMs and isn't flashy at all. A thief needs to know what their doing to spot WG or Pt. Most just aren't that bright or they'd be in another line of work.

Other than being off on almost everything written you're totally correct. Good spelling however!!!

[Why1504]

After 2004 and until late 2017 the US economy was the worst of my 60 years. Prior to this the Rolex Day Date was the status symbol when it came to high end watches. The Professional series watches were mainly worn by professionals, WIS, and those who wanted the status of Rolex but couldn’t or were not willing to jump to the DD.

It is now 2019. The economy in the US is the best of my lifetime. Luxury items are coming back into style (cars, clothing, jewelry, watches, leather goods, etc.). Last weekend I was in NYC and took my wife to Tiffany’s and LV to purchase a presents for her birthday. I wasn’t so shocked at the crowds as I was at the clientele. These were not high rollers. Not wealthy elderly people. In the bars and restaurants I saw more round watches than smart watches. The watch stores we entered were crowded.

IMO, by mid 2020 (or sooner) the SS watch rush will slow and everyone will be looking for the TT and above. By then, that TT GMT offered at a 5% discount, You will be regretting that pass.

[FrontHeadlock]

Originally Posted by HogwldFLTR

These aren't commodities. The pricing of PMs vary continually. Why would a luxury watch's pricing be tied to the current value of a metal? This makes no sense.



FWIW, Pt and SS have almost exactly the same hardness. Pt is the most royal of the PMs and isn't flashy at all. A thief needs to know what their doing to spot WG or Pt. Most just aren't that bright or they'd be in another line of work.

Other than being off on almost everything written you're totally correct. Good spelling however!!!

Talk about missing his point. Wow.

[Pops1973]

Originally Posted by Tha Baron

Gold f_cking Rolex.

Certainly has a ring to it

Lol spot on - Rolex is no longer a tool watch period!

[reeko]

Originally Posted by Pops1973

Lol spot on - Rolex is no longer a tool watch period!

It hasn't been for at least a decade or so. Anyone who thinks otherwise are just fooling themselves.

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[jb335]

Originally Posted by FrontHeadlock

What? His first four sentences are absolutely correct.

First sentence, yes, probably. But not the rest...sorry.

[vman]

Originally Posted by reeko

It hasn't been for at least a decade or so. Anyone who thinks otherwise are just fooling themselves.

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Yeah, gotta love the those "look, I nailed something to the wall while wearing a Rolex" threads. When you get a Rollie, you get a major status symbol. Just be honest. Pretty much goes for any watch over $50.

What I love about PM models is the absolute transparency. The owner wanted a balling watch, the owner got it. No need to invent diving, exploration, or flying fantasies. The same is true for well decorated movements, complications, and the general bling factor seen across the luxury watch ecosystem today.

[Infusion1]

Grey market PM pricing is near MSRP. Do you think they are getting that?

[RolexBrian]

I change my watch on the daily. Nothing like going from SS to PM (yellow). #1675 to #16528.

[HogwldFLTR]

Originally Posted by FrontHeadlock

Talk about missing his point. Wow.

Great! Feel free to rephrase it as opposed to just throwing stones. I believe I was pretty specific in my points. Maybe you should get your glasses adjusted.

[2001jesper]

Not worth its own weight in gold, but then again neither is steel

[Andygmt2]

The piece which I can see being above retail price on the grey market is the oyster flex Daytona WG 116519. Absolutely stunning piece but still a minor wait so some people still willing to pay a small premium to save waiting.

[Calatrava r]

Originally Posted by fsprow

Talked to a large dealer in the new Hudson Yards here in NYC and he said the sale of SS Rolexes was no longer a big deal to them economically. Their sales of gold and platinum models (which he claimed were at list price) more than made up for a lower supply of SS. In fact, he said that the SS models were more of a pain as they waste a lot of their time dealing with inquiries. May all be true or only part (or perhaps none).

So the Rolex gamble has really paid off with the increased sales of PM meaning more profit for them and their dealer network. With it working so well, expect to see less and less of SS models going forward.

[Ckci]

Originally Posted by peterpl

The customer base at $30k reduces dramatically for any watch. Its much harder for PM to get over RRP than it is for steel purely because of price point.

I don’t think it has anything to do with this except that fewer people wear gold these days. I prefer the look of the SS Rolex watches. I think another factor is the self fulfilling prophecy that they loose value so there is less demand so they loose value. The fact that the PM watches tend to loose value whereas the SS models tend to go up so free to own the SS models. At least that’s what I tell myself to enable myself. I ignore the opportunity cost of owning them and not having the money invested elsewhere.

[MTdweller]

Originally Posted by jb335

Pricing is never based solely or even largely on material cost. That is reflected in SS too. And their “true value” is what someone will pay for them.

Well said. Multiple variables affect pricing. If price was solely based on material cost, NOBODY would pay north of $23k for a white dial DaytonaC.

[Ckci]

Originally Posted by crazymcmichael

cant afford That flowerpower watch
Sort of like it though just not me

I asked my AD about getting the Rainbow Daytona. I think he said they have only ever gotten a couple and there is a waiting list that goes forever. At least that is the idea I got. He did t hold out much hope.