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Old 5 October 2019, 02:28 AM   #1
ricardo-sf
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Breitling still confused in their product line

Was excited to see the recent announcement of the update to the Avenger line .. (since i own an avenger in yellow)

So i was surprised when their PR describes this as a pilots watch ..

https://www.breitling.com/us-en/watc...A17319101I1X1/

-- the damm watch is rated to 3000M and has a helium escape valve.

That is not a pilots watch -- thats a diver .. so why is breitling selling this as a pilots watch..

oh well .. the new breitling .. same as the old breitling.

dont get me wrong .. i love breitlings .. i own 2 already .. and i'm probably buying 2 more in the next 6 months .
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Old 5 October 2019, 02:49 AM   #2
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Quote:
Originally Posted by ricardo-sf View Post
Was excited to see the recent announcement of the update to the Avenger line .. (since i own an avenger in yellow)

So i was surprised when their PR describes this as a pilots watch ..

https://www.breitling.com/us-en/watc...A17319101I1X1/

-- the damm watch is rated to 3000M and has a helium escape valve.

That is not a pilots watch -- thats a diver .. so why is breitling selling this as a pilots watch..

oh well .. the new breitling .. same as the old breitling.

dont get me wrong .. i love breitlings .. i own 2 already .. and i'm probably buying 2 more in the next 6 months .



I mean I appreciate the versatility of that line. I mean with the traditional navi and Speedmaster their water resistance is next to 0. And thus would not get much wrist time on my vacations. You get the look of an aviator watch but robust enough to be worn everywhere.
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Old 5 October 2019, 02:50 AM   #3
Noonan
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The Avenger line has always been considered a Pilot model from Breitling. Nothing new.
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Old 5 October 2019, 03:24 AM   #4
77T
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Must a watch be a uni-tasker?

Canít pilots also dive, or divers fly?

Serenity - from the announcement:
With an impressive water resistance, the Seawolf is at ease up in the air and deep down the oceans. Thanks to its rugged bezel and its special grip-pattern on the crown, the Avenger Automatic 45 Seawolf can be easily operated wearing gloves.


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Old 5 October 2019, 04:02 AM   #5
ricardo-sf
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yes -- of course watches have multi purposes ..

but as a brand and a PR message .. it would be simpler to tell one story..

and given that the added water resistance of some parts of the line .. add significant weight and size .. making it do double duty imo is a mistake.
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Old 5 October 2019, 11:58 AM   #6
jnelson3097
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Only one of the Avengers has the 3000 ft water rating and that’s the Seawolf which has always been a dive watch. While all the Avenger watches are being marketed as pilot watches, the description of this watch on their website mentions it can easily be a dive watch as well.

“Bold, extremely robust and shock resistant, the Avenger Automatic 45 Seawolf is a pilots’ watch prepared for adventures well below the ocean’s surface (up to 300 bars - 3.000m). As a true Breitling Avenger, it can be used wearing gloves and offers unrivalled safety and reliability to any airborne adventurer. The Avenger Automatic 45 Seawolf features a sturdy 45mm stainless-steel case, striking yellow dial and a choice of a stainless-steel bracelet, or black military leather strap that fits either a stainless-steel pin buckle or folding clasp. With an impressive water resistance, the Seawolf is at ease up in the air and deep down the oceans. Thanks to its rugged bezel and its special grip-pattern on the crown, the Avenger Automatic 45 Seawolf can be easily operated wearing gloves.”
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Old 5 October 2019, 11:54 PM   #7
ricardo-sf
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exactly -- i should have been more clear -- the rest of the avenger line is properly placed..

the seawolf is the one that is carelessly placed.

little details like this make a difference in my opinion ..
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Old 6 October 2019, 12:44 AM   #8
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I think Breitlingís future is bright. I already like what Georges Kern has done with the brand.

Iíve got an Avenger II Seawolf now and likely will add another Breitling reference at some point.


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Old 29 November 2019, 01:54 AM   #9
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I think Breitlingís future is bright. I already like what Georges Kern has done with the brand.

Iíve got an Avenger II Seawolf now and likely will add another Breitling reference at some point.


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Tend to agree with this. I started in watches with Breitling over 10 years ago, and moved on from them a few years after because I thought the brand was fading badly. Last 6 months is the first time they have quickened my pulse in years. I think they are pulling it together again. Slowly but surely.
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