Does Federer make a difference?

[AK797]

Roger is perfect for Rolex, in fact I'm surprised Patek are not snapping at his heels, esp as he now has lots of kiddies for their next gen advertising, and the European Aristocrat (self made for the new millennium) theme can be continued.

[brandrea]

Originally Posted by AK797

Roger is perfect for Rolex, in fact I'm surprised Patek are not snapping at his heels, esp as he now has lots of kiddies for their next gen advertising, and the European Aristocrat (self made for the new millennium) theme can be continued.

perhaps a dual sponsorship, that would be very swiss

[Randomgary]

I have a couple pals with watch deals. They are no where near on the level with RF but what the company has done is identified its customer pool and placed watches in the hands of people who that pool look up to.

It really really works.

[MSchott]

Originally Posted by Boostmiser

Probably, but I couldn’t give a damned what ambassadors wear them. In fact, it pisses me off that the prices of Rolex and other models continue to increase as a result of these lucrative sponsorships. But that’s the way it goes I guess. I like what I like regardless.

Rolex does and has always had a huge advertising budget. The exposure they get from this is a large reason they are one of the world’s great luxury brands.

More importantly, retail prices are based on what the market dictates.

[Brew]

I'm not so sure it's the "Federer" association that makes a difference to Rolex vs. "Wimbledon."

[Welshy]

https://www.sportscasting.com/sports...ments-in-2018/

[multimedia]

Originally Posted by jaisonline

Not really.
As great as he is (awesome athlete), Federer is no MJ, Tiger, Beckham, LeBron, Wilt, Gretzky, etc... when it comes to advertising.

I’m sorry, but who’s Wilt?

I would say this is a very North American view/opinion (and yes, I’ve lived in Canada. So I think I can have an opinion on this).

If you say Federer’s name in for example Europe, it’s a complete different ballgame. But to be fair, Rog is a world wide icon (not only when it comes to us tennis nerds).

Cheers,
Joe

[multimedia]

Originally Posted by AK797

Roger is perfect for Rolex, in fact I'm surprised Patek are not snapping at his heels, esp as he now has lots of kiddies for their next gen advertising, and the European Aristocrat (self made for the new millennium) theme can be continued.

Good point. As someone who has worked in marketing/advertising my whole career, I like your thinking

Cheers,
Joe

[MSchott]

Originally Posted by Brew

I'm not so sure it's the "Federer" association that makes a difference to Rolex vs. "Wimbledon."

It’s both. Rolex is ubiquitous in events like Formula One, professional golf and tennis but the fact that individual athletes at the very top of their sports like Federer, Woods, Nicklaus and the late Arnold Palmer represent(ed) Rolex is highly prestigious.

[Mithrilbike]

I do think Federer is a good choice for Rolex, but for me the sponsorship deal with the Wimbledon Tournament itself is more important. Seeing the Rolex logo on the walls, the clock, and on each replay brings Rolex to top of mind and associates it with accuracy, class, style, etc.

[Ravager135]

I don't think the advertisements influence buyers to buy a particular model necessarily. I feel like I've said this across multiple threads this week, but most buyers just want a Rolex. I don't think a lot of people even know the different models or the heritage behind them. They don't see Federer wearing a Datejust with a particular dial or bracelet, they just see him wearing a Rolex which reinforces the overall image of the brand. Advertising goal accomplished.

[Ravager135]

Originally Posted by Mithrilbike

I do think Federer is a good choice for Rolex, but for me the sponsorship deal with the Wimbledon Tournament itself is more important. Seeing the Rolex logo on the walls, the clock, and on each replay brings Rolex to top of mind and associates it with accuracy, class, style, etc.

Well said. Tennis, golf, F-1, etc... These sports are associated with a luxury lifestyle. It really isn't the athlete or even the sport that Rolex targets IMO, it's moreso the lifestyle behind the affair. If my sports (wrestling/jiu-jitsu) were associated with country clubs and wealth, you'd see a giant Sky-Dweller on the mat at the NCAA tournament!

[Brew]

Originally Posted by MSchott

It’s both. Rolex is ubiquitous in events like Formula One, professional golf and tennis but the fact that individual athletes at the very top of their sports like Federer, Woods, Nicklaus and the late Arnold Palmer represent(ed) Rolex is highly prestigious.

Probably, but I suspect that if Federer was a star curler, he'd probably not get the gig.

[MSchott]

Originally Posted by Brew

Probably, but I suspect that if Federer was a star curler, he'd probably not get the gig.

No kidding.

[HONDABBQ]

Originally Posted by RobearH

One thing I am sure of is he responsible for influencing more sales of Rolex watches worldwide then Nadal is for RM.

The Rm's that Nadal promotes are in a different realm than most people will ever aspire to just based on the minimum price to get into either brand. Cant do it for 5k on a RM.

[GoingPlaces]

Originally Posted by jaisonline

Not really.
As great as he is (awesome athlete), Federer is no MJ, Tiger, Beckham, LeBron, Wilt, Gretzky, etc... when it comes to advertising.

Of course he does, just not as household name in US. In Europe he is huge.

[Muxi]

Originally Posted by eonflux

Rolex and other companies are not foolish.
They wouldn't pay ambassadors if it wasn't worth doing so.

True. RF probably tests well. He advertises a lot of other products. Been doing Jura coffee maker for some time.

[Muxi]

Originally Posted by Randomgary

I have a couple pals with watch deals. They are no where near on the level with RF but what the company has done is identified its customer pool and placed watches in the hands of people who that pool look up to.

It really really works.

Yes, my desire for an Aquanaut is primarily driven by the pictures of Paul McCartney wearing one.

[brandrea]

Originally Posted by Muxi

Yes, my desire for an Aquanaut is primarily driven by the pictures of Paul McCartney wearing one.

There are similar theories on this forum as to why a certain Daytona is a “hot watch” due to a certain celebrity musician

[maxymax]

He is Swiss and he is their brand ambassador. He wears all their watches for promotion. Usually the new releases. Last time he wore the SS SKD Blue after winning a major title and the social media went crazy about it. The same way when TW wore the DSSD JC after the Augusta win.

[brandrea]

Originally Posted by maxymax

He is Swiss and he is their brand ambassador. He wears all their watches for promotion. Usually the new releases. Last time he wore the SS SKD Blue after winning a major title and the social media went crazy about it. The same way when TW wore the DSSD JC after the Augusta win.

Yes pretty much not that anyone noticed

[Dsmith1974]

I would think so. I doubt they’re doing it for the love of tennis.

[Dsmith1974]

Originally Posted by brandrea

There are similar theories on this forum as to why a certain Daytona is a “hot watch” due to a certain celebrity musician

Eric Clapton?

[maxymax]

Originally Posted by brandrea

Yes pretty much not that anyone noticed

[brandrea]

Originally Posted by Dsmith1974

Eric Clapton?

John Mayer and the YG green dial Daytona

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[zjd168]

to some people definitely yes when they make selection after deciding buying a Rolex

[zjd168]

Originally Posted by jaisonline

Not really.
As great as he is (awesome athlete), Federer is no MJ, Tiger, Beckham, LeBron, Wilt, Gretzky, etc... when it comes to advertising.

sorry who is Gretzky?

[Dsmith1974]

Originally Posted by brandrea

John Mayer and the YG green dial Daytona

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Wow thanks. Surprised I’ve never heard of him before as I do like my blues and keep up with the EC Crossroads festival on occasion.

Guess I’m more familiar with John Mayall’s Bluesbreakers lol.

Anyway look forward to checking this out musically and horologically. Ta!


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[Sublovin]

Originally Posted by shapa

Recently saw a Rolex ad on Instagram about Wimbledon and Federer, specifically promoting the DJ Wimbledon watch. Just curious if certain models worn by Rolex ambassadors become more desirable. It certainly doesn't seem to be the case with the TRF crowd, but curious if it influences the general public.

You’re kidding, right? John Mayer said the green dial Daytona was a sleeper, and now they are selling at a huge premium.
Generally speaking, luxury good consumers are sheep.

[brandrea]

Originally Posted by Dsmith1974

Wow thanks. Surprised I’ve never heard of him before as I do like my blues and keep up with the EC Crossroads festival on occasion.

Guess I’m more familiar with John Mayall’s Bluesbreakers lol.

Anyway look forward to checking this out musically and horologically. Ta!


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If you appreciate the blues, you’ll appreciate his guitar