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flametop · 11 July 2019, 01:04 AM

Quote:

Originally Posted by jaisonline

Not really.
As great as he is (awesome athlete), Federer is no MJ, Tiger, Beckham, LeBron, Wilt, Gretzky, etc... when it comes to advertising.

Very American-centric. No one in Europe knows most of the guys in your list except for Tiger and Beckham. Im pretty sure Tennis per se and Federer has far more reach (worldwide) than any basketball player ever will. So I think Federer is a perfect choice...of course I`m biased though :)

pickettt · 11 July 2019, 01:33 AM

Quote:

Originally Posted by sublovin

generally speaking, luxury good consumers are sheep.

+1000. Advertising works. It’s a social science.

Lambo Jota · 11 July 2019, 01:36 AM

Quote:

Originally Posted by Verdi

Really?! Who’s Gretzky?
(Pun intended)

I think you are wrong. Rolex made a good choice with Federer. He is an amazing athlete with amazing conduct, very elegant and courteous, had a very long carrier, he is everything that Rolex represents and want to be associated with.

He is very close to the brand values and its target audience/tennis/wealth.

agree class act

Jona · 11 July 2019, 01:46 AM

Sponsors make no difference to me. Neither does advertising. I make my buying decisions independently.

pickettt · 11 July 2019, 01:50 AM

Quote:

Originally Posted by Jona

Sponsors make no difference to me. Neither does advertising. I make my buying decisions independently.

Everybody thinks so. That’s the trick.

Dsmith1974 · 11 July 2019, 02:15 AM

Quote:

Originally Posted by playford

The worst are the Tudor "ambassadors". Lady GaGa and bloody David Beckham. Woeful.

In fact that whole "Dare to Be" campaign is terrible. The original BB adverts were so much classier.

Not hurting sales any mind. So someone’s done their homework.

REDiesel · 11 July 2019, 05:49 AM

Quote:

Originally Posted by Dsmith1974

Eric Clapton?

I think of the 2499 Pt Patek when I think of Slowhand.

Batmanwannabe · 11 July 2019, 06:01 AM

Rolex obviously think he’s worth it-he gets an estimated $5 million a year to represent the brand!

Dsmith1974 · 11 July 2019, 06:45 AM

Quote:

Originally Posted by REDiesel

I think of the 2499 Pt Patek when I think of Slowhand.

Will have to look that one up. Thanks.

I always think of the Clapton & Winwood concert circa early naughties where he wears a beefy MG. or was it a GMT? MG IIRC.

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johnjm · 11 July 2019, 06:50 AM

Quote:

Originally Posted by Batmanwannabe

Rolex obviously think he’s worth it-he gets an estimated $5 million a year to represent the brand!

No one knows how much it is. It's much more than that. His clothing contract alone is $30m a year. And despite that he wears nike on his own accord (Nike doesn't sponsor him anymore).

I think he is a great sportsman. The best ever tennis player there has been since the open era. The records that he breaks is astonishing.

Looking forward to him playing Nadal on Friday. It's going to be a cracker of a game.

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Swashplate · 11 July 2019, 06:53 AM

Quote:

Originally Posted by pickettt

Everybody thinks so. That’s the trick.

Although, if there was a watch nicknamed the Cosby GMT, Bundy Daytona or Bolivar Day date ..... that would influence me.

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erne75 · 11 July 2019, 06:55 AM

I wont buy a watch with some dude's name or branding (other than the manufacturer) on it. Rappers, athletes, hollyweird actors are not my idols and I definitively dont lookup to them so this type of advertising does nothing for me.

Art 1 · 11 July 2019, 07:26 AM

No

sgmgolf · 11 July 2019, 09:03 AM

Quote:

Originally Posted by jaisonline

Not really.
As great as he is (awesome athlete), Federer is no MJ, Tiger, Beckham, LeBron, Wilt, Gretzky, etc... when it comes to advertising.

Don’t tell this to UNI QLO....they are paying him $300 million over 10 years to help them sell clothes and build their brand.

Time will tell if they get a good ROI.

Mr.Rolex1 · 11 July 2019, 09:07 AM

Quote:

Originally Posted by jaisonline

Not really.
As great as he is (awesome athlete), Federer is no MJ, Tiger, Beckham, Wilt, Gretzky, etc... when it comes to advertising.

Tiger has done a lot for the DSSD

al503 · 11 July 2019, 09:16 AM

I don't know if Federer himself makes a difference but Advertising definitely works. I still remember seeing an AP Royal Oak for the first time in Golf Magazine in the early 90's. I still hadn't purchased my Sub and I had never heard of AP before but I knew I would own one some day.

thekman · 11 July 2019, 09:18 AM

Quote:

Originally Posted by jaisonline

Not really.
As great as he is (awesome athlete), Federer is no MJ, Tiger, Beckham, LeBron, Wilt, Gretzky, etc... when it comes to advertising.

Not trying to be an ass or anything, but as someone who now lives in the US but is originally from a very different part of the world, half of that list are unknown people in some parts of the world while Federer is a household name in those same places. Depends on where you come from I guess.

I doubt Rolex, Mercedes, NetJets, Moet and amongst others just sponsor him for no reason.

Headshrinker · 11 July 2019, 09:25 AM

Federer is a symbol, more so than as a sales point. Rolex markets people that have attained greatness doing something others have not; very much like their watch. Does everyone know the woman’s name that swam across the English Channel?, not likely, but we all know of her great accomplishment. Rolex, itself, mirrors these people, accomplishing things other watch companies have not....

SkyJuice · 11 July 2019, 11:39 AM

This is call advertising at its best.

Muxi · 11 July 2019, 12:19 PM

Wait till they get Chuck Norris.

Brny11 · 11 July 2019, 03:02 PM

Quote:

Originally Posted by shapa

I think that's true if you are just looking the US. In terms of world wide appeal, I think Federer may be at the top of that list.

1000% agree.

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Brny11 · 11 July 2019, 03:06 PM

Quote:

Originally Posted by playford

The worst are the Tudor "ambassadors". Lady GaGa and bloody David Beckham. Woeful.

In fact that whole "Dare to Be" campaign is terrible. The original BB adverts were so much classier.

Couldn’t agree more. Lady Gaga? Really?? That is just awful.

pickettt · 11 July 2019, 03:10 PM

I honestly don't think persona plays into it. Simply, how many eyes are going to be on our product? Choose XYZ celebrity with the most exposure and outfit him or her.

Gravity · 11 July 2019, 03:45 PM

I'd think Rolex sponsoring pretty much every tennis major event from the match clock to the courtside logos has much more of brand reinforcement then having a single player throwing it on if they hit the podium. RM on the other hand having their athletes wearing their pieces while playing has a much larger impact and something that only they can do with their pieces being so light.

Cru Jones · 11 July 2019, 03:53 PM

Quote:

Originally Posted by Brny11

Couldn’t agree more. Lady Gaga? Really?? That is just awful.

A tremendous amount of talent. Someone who “dares”. You may not “like” her, but she is a good choice for their AD campaign.

askdanny · 11 July 2019, 04:15 PM

US women team won the football (soccer) world cup last Sunday for the second year in a row. Not one player is sponsored by Rolex. Is soccer not classy enough?.. But good enough for Tudor?

TswaneNguni · 11 July 2019, 04:30 PM

Quote:

Originally Posted by askdanny

US women team won the football (soccer) world cup last Sunday for the second year in a row. Not one player is sponsored by Rolex. Is soccer not classy enough?.. But good enough for Tudor?

Yes

TswaneNguni · 11 July 2019, 04:34 PM

Quote:

Originally Posted by Muxi

Wait till they get Chuck Norris.

Chuck sponsors Rolex

joli160 · 11 July 2019, 04:41 PM

Quote:

Originally Posted by Mr.Rolex1

Tiger has done a lot for the DSSD

Guy with his rep does indeed a lot of damage to the brand.

TswaneNguni · 11 July 2019, 04:49 PM

Quote:

Originally Posted by joli160

Guy with his rep does indeed a lot of damage to the brand.

He appeals to many with his golf.So ,in that regards it works .

(I am not a golfing fan.Find it extremely boring )

11 July 2019, 06:55 AM	#72
erne75 "TRF" Member Join Date: Jul 2018 Location: FL Watch: 16613LB Posts: 164	I wont buy a watch with some dude's name or branding (other than the manufacturer) on it. Rappers, athletes, hollyweird actors are not my idols and I definitively dont lookup to them so this type of advertising does nothing for me. __________________ Code: ♛116710LN ♛16613LB ♛214270 ♛116400 ♛16600 Ω166.0086 Ω311.30.42.30.01.005 PAM00564 79230R 79730 R135 └┼┼┤ Save the manuals! 246

11 July 2019, 04:15 PM	#86
askdanny "TRF" Member Join Date: Jan 2016 Location: HND/SEA/CDG/AMS Watch: Clock on my A330 Posts: 738	US women team won the football (soccer) world cup last Sunday for the second year in a row. Not one player is sponsored by Rolex. Is soccer not classy enough?.. But good enough for Tudor? __________________ Rolex stories you won't find anywhere else: https://coron.et

11 July 2019, 01:46 AM	#64
Jona Banned Join Date: May 2019 Location: USA Watch: 116618LN Posts: 1,399	Sponsors make no difference to me. Neither does advertising. I make my buying decisions independently.

11 July 2019, 06:01 AM	#68
Batmanwannabe "TRF" Member Join Date: Apr 2018 Real Name: Mark Location: UK Posts: 20	Rolex obviously think he’s worth it-he gets an estimated $5 million a year to represent the brand!

11 July 2019, 07:26 AM	#73
Art 1 Banned Join Date: Feb 2008 Location: Florida, Canada Watch: Rol/Seik/Tud/Omega Posts: 30,244	No

11 July 2019, 09:16 AM	#76
al503 "TRF" Member Join Date: Aug 2008 Location: Oregon Watch: DD40, SD43 Posts: 367	I don't know if Federer himself makes a difference but Advertising definitely works. I still remember seeing an AP Royal Oak for the first time in Golf Magazine in the early 90's. I still hadn't purchased my Sub and I had never heard of AP before but I knew I would own one some day.

11 July 2019, 09:25 AM	#78
Headshrinker "TRF" Member Join Date: Mar 2012 Location: NJ Watch: Day-Date Posts: 4,056	Federer is a symbol, more so than as a sales point. Rolex markets people that have attained greatness doing something others have not; very much like their watch. Does everyone know the woman’s name that swam across the English Channel?, not likely, but we all know of her great accomplishment. Rolex, itself, mirrors these people, accomplishing things other watch companies have not....

11 July 2019, 11:39 AM	#79
SkyJuice "TRF" Member Join Date: Dec 2018 Location: Land of OZ Posts: 1,411	This is call advertising at its best.

11 July 2019, 12:19 PM	#80
Muxi "TRF" Member Join Date: May 2018 Location: Philippines Posts: 1,823	Wait till they get Chuck Norris.

11 July 2019, 03:10 PM	#83
pickettt "TRF" Member Join Date: Jul 2017 Location: California Watch: Shiny One Posts: 5,364	I honestly don't think persona plays into it. Simply, how many eyes are going to be on our product? Choose XYZ celebrity with the most exposure and outfit him or her.

11 July 2019, 03:45 PM	#84
Gravity "TRF" Member Join Date: May 2014 Real Name: Eric Location: Los Angeles Posts: 1,094	I'd think Rolex sponsoring pretty much every tennis major event from the match clock to the courtside logos has much more of brand reinforcement then having a single player throwing it on if they hit the podium. RM on the other hand having their athletes wearing their pieces while playing has a much larger impact and something that only they can do with their pieces being so light.

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