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Old 21 May 2017, 06:05 AM   #1
1rolexowner
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Rolex and Formula 1

Rolex is now not only the official TimePIECE of Formula 1 racing but also the official TimeKEEPER for Formula 1.
It makes me wonder what Rolex is actually used to time a race. I would have thought in the 21 Century it would be some sort of electronic movement...quartz? Anyone know?
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Old 21 May 2017, 06:23 AM   #2
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Old 21 May 2017, 07:15 AM   #3
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Old 21 May 2017, 07:24 AM   #4
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Here's the one they used last year in Singapore. Now that's lume!
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Old 21 May 2017, 08:11 AM   #5
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Rolex has been on and off the official timekeeper of Formula One for decades. A couple years ago it was Hublot, TAG-Heuer and Longines have also served this role in the past as well.

The timing is all electronic electronic, there is nothing mechanical about timekeeping in F1. It is just an advertising platform for Rolex that I'm sure they pay dearly for.
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Old 21 May 2017, 08:54 AM   #6
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Quote:
Originally Posted by SDRider View Post

The timing is all electronic electronic, there is nothing mechanical about timekeeping in F1. It is just an advertising platform for Rolex that I'm sure they pay dearly for.
Exactly, a well placed advertisement.

And really cool!
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Old 21 May 2017, 09:31 AM   #7
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Originally Posted by AzHadEnuf View Post
Attachment 862273

Here's the one they used last year in Singapore. Now that's lume!
That's a cool picture!
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Old 21 May 2017, 09:33 AM   #8
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Quote:
Originally Posted by AzHadEnuf View Post
Attachment 862273

Here's the one they used last year in Singapore. Now that's lume!
Thais some serious Lume right there
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Old 29 May 2017, 09:34 PM   #9
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Loved watching Monaco yesterday , Rolex heavily branded at key areas throughout as you would expect


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Old 30 May 2017, 12:03 AM   #10
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Old 30 May 2017, 02:02 AM   #11
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Old 30 May 2017, 02:11 AM   #12
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1 good reason Rolex advertise f1, is to stop competitors too, Tag + Hublot done well out of f1
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