Is Rolex missing the market for DLC/PVD watches?

[Trailboss516]

No

[dtwer]

Don't think Rolex missed anything.

The black screams mall ninja.

[j10s]

Originally Posted by 28mm

Good call..I bought it and never wore and plan to sell.

It's nice enough but you called it...kind of boring.

Did you look at the Black Bay Dark? I liked that the numerals on the bezel were in a contrasting light color.. but I didn’t want to get a PVD watch.

[Meyrin]

Originally posted by seabreeze60:
Should Rolex introduce a DLC watch?

No, they shouldn´t and I hope they don´t! Like some of the posters above I think DLC/PVD watches look cheap and nasty. I just do not like "blacked-out" watches in general! But hey, different stroke for different folks...!

[SLWoodster]

LOL. Rolex can sell the exact same things and be out of stock for another 10 years. Stop release requests. It’s ridiculous at this point.

[dannyp]

Originally Posted by Meyrin

No, they shouldn´t and I hope they don´t! Like some of the posters above I think DLC/PVD watches look cheap and nasty. I just do not like "blacked-out" watches in general! But hey, different stroke for different folks...!

Agree 100% on watches with bracelets but more latitude given on pieces with straps, in particular rubber/NATO ones. Also agree though that actually blackened metal, or ceramic, is the way to go. Even better is what’s done on the OF YM: blacked out strap, dial, bezel with only the metal lugs showing when looking at it straight on.

[htrap2294]

Originally Posted by ts3

Lots of green dials lately which is a fad if there ever was one.

Rolex made that fad, they didn't follow it.

[slus]

No I already have a CasiOak for when I want something that looks cheap. And it was actually cheap.

[2loaded]

Originally Posted by huncho

i think pvd looks tacky in almost all cases that i've seen with the one exception being the blue pvd santos cartier released this year, but also it just works on the santos. not sure how rolex would apply it in their lineup though

Agreed

[dukie748]

Ceramic and coatings are two different things entirely, leagues apart.

I own the BB Ceramic, but would never consider buying a DLC/PVD coated watch.

[Sprezzatura!,]

Google Jurassic Park Milgauss.

Coating done well, and really suits the model.

[rambo99]

Originally Posted by dukie748

Ceramic and coatings are two different things entirely, leagues apart.

I own the BB Ceramic, but would never consider buying a DLC/PVD coated watch.

agree! besides ceramic, carbon fiber is a good material for watches, it's super lightweight, durable, strong, and scratch proof. I think rolex should explore using this material to make new watches.

[gerry100]

what is DLC/PVD ?

[brandrea]

Originally Posted by Harry-57

Looks like they already have.



Rather than coat a watch, why not produce one in a black base metal? Seiko do a beautiful black titanium which is not coated. More fitting on a Rolex than a top coat, even if a diamond one. Possibly a logical separation of the ranges and the price points they occupy.

I don't claim to know the inner workings of Rolex R&D (unlike every second "expert" with a YT channel) but I'd be willing to bet they are well versed in this technology.

Panerai does this with its Carbotech although there’s a lot of folks who like to dump on them

[bluestreak]

Originally Posted by Harry-57

Looks like they already have.



Rather than coat a watch, why not produce one in a black base metal? Seiko do a beautiful black titanium which is not coated. More fitting on a Rolex than a top coat, even if a diamond one. Possibly a logical separation of the ranges and the price points they occupy.

I don't claim to know the inner workings of Rolex R&D (unlike every second "expert" with a YT channel) but I'd be willing to bet they are well versed in this technology.

Why do people keep saying it’s a DLC/PVD watch? The watch pictured has a ceramic case. There is no coating. In terms of scratch resistance, this watch is the exact opposite of a DLC/PVD watch.


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[rambo99]

Originally Posted by brandrea

Panerai does this with its Carbotech although there’s a lot of folks who like to dump on them

panerai carbotech is brilliant, lightweight and scratch proof. I own the 1616, one of my favorite in my collection.

[Sprezzatura!,]

Originally Posted by gerry100

what is DLC/PVD ?

Short version

They are both a coating, added to the case of a watch, generally for cosmetic reasons.

Both give a similar look, although the DLC is applied leaving a more robust finish that the PVD.

[brandrea]

Originally Posted by rambo99

panerai carbotech is brilliant, lightweight and scratch proof. I own the 1616, one of my favorite in my collection.

That is indeed a fantastic reference

I like that Panerai pushes the boundaries with innovative materials like this

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[Scholar]

Originally Posted by 77T

How can one say “missing the market” since they Sell EVERY One they make?

The market will let them know if they’ve missed anything - i.e., when new stock sits in AD cases for months on end…

While I agree that Rolex uses Tudor for this kind of thing, I think Rolex has such a strange and outsized reputation that they would sell everything they make even when it’s an ‘off’ model, given their current underproduction.

[alphadweller]

Not my thing, tried a DLC Calibre de Cartier once (diver). That finish makes it look too stern for me.

[VogelPhoenix]

Not a fan of surface coatings. Full ceramic is a different animal, but doesn't seem like a Rolex thing.

[904VT]

I think Rolex should stick to SS, TT, or PM models in current metals only. If they were to introduce anything in a different metal, my best guess would be the next introduction/refresh of the DSSD. They already use Ti case back, so I think a natural progression and a pure tool watch that would benefit from like the Pelagos. PVD is a little too corny imo at least for Rolex to implement as a full PVD model. Maybe a model with a touch of PVD, though Rolex doesn't seem to like metals with coatings and have offered Everose/RG as a proprietary blend with the goal of avoiding that as an explanation.

[jsobral]

DLC is taste-resistant

[seabreeze60]

Originally Posted by bluestreak

The case on that Tudor is not DLC coated. It’s full ceramic. As is the bezel insert.
The bezel and caseback are PVD though


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Right! Here’s from the Tudor website:

Case
41 mm matt black ceramic case with micro-blasted finish and monobloc middle caseOpen case back in black-PVD-treated 316L steel with sapphire crystal

[Stan Cooper]

Please, no.

[2loaded]

Wait a sec, wasn't there a DLC/PVD Milgauss craze amongst celebrities?
Rolex didn't give a Frak

[mountainjogger]

Nope.

[bluestreak]

Originally Posted by seabreeze60

Right! Here’s from the Tudor website:

Case
41 mm matt black ceramic case with micro-blasted finish and monobloc middle caseOpen case back in black-PVD-treated 316L steel with sapphire crystal

Like i said in a previous post the case and bezel insert are ceramic. I don’t think having a PVD caseback make this a “PVD watch”


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[Gab27]

I like DLC coatings on folding knives and other tools made of high speed steels/tool steels that are extremely prone to rust.

I can't say that I would have any interest in a Rolex with it, however, considering I like the way stainless looks and how 904L has very good corrosion resistance.

[Krash]

Originally Posted by 77T

How can one say “missing the market” since they Sell EVERY One they make?



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The same reason why people insist that there is no shortage; there is plenty of availability.


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