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Old 10 April 2024, 09:52 AM   #1
bmwmcab
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Rolex price increase

Anyone know when the next Rolex price increase will be? I think the last one was around 2020?
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Old 10 April 2024, 10:07 AM   #2
chro.nic
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There was a pretty hefty increase this Jan. 1st in Canada!!

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Old 10 April 2024, 10:08 AM   #3
BradSomrak
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They go up every year.
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Old 10 April 2024, 10:14 AM   #4
MRBolton
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They go up every year.
Not every year and not necessarily do they increase everywhere when it increases in one place. There can be a year or years without an increase.
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Old 10 April 2024, 10:19 AM   #5
BradSomrak
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Not every year and not necessarily do they increase everywhere when it increases in one place. There can be a year or years without an increase.

Fair, but somewhere, every single year, Rolex has increased prices. Maybe not in Country A, but saying “Rolex increases prices annually” is true in a global sense, though a specific market may escape that increase.
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Old 10 April 2024, 10:22 AM   #6
MRBolton
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Fair, but somewhere, every single year, Rolex has increased prices. Maybe not in Country A, but saying “Rolex increases prices annually” is true in a global sense, though a specific market may escape that increase.
What you just said isn't the same as "they go up every year," because that was an unclear statement. If I didn't know better, I'd then expect the MSRP in USD to go up every year, which isn't the case.
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Old 10 April 2024, 10:32 AM   #7
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What you just said isn't the same as "they go up every year," because that was an unclear statement. If I didn't know better, I'd then expect the MSRP in USD to go up every year, which isn't the case.

Fine. You’re right.

My revised answer is “nobody has any idea when Rolex increases prices, because it varies by market, time, and at the discretion of Rolex. Nobody (that I know of) on this forum can pinpoint with any degree of accuracy when such a price hike will take place nor the amount(s) of any increase(s), because any such guess is mere speculation.”
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Old 10 April 2024, 10:32 AM   #8
EagleBear
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I read somewhere that the average is 3% yr, even though there isn’t an actual increase every yr it averages out to 3%
I will see if I saved it and share it here.
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Old 10 April 2024, 10:51 AM   #9
supernova
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I read somewhere that the average is 3% yr, even though there isn’t an actual increase every yr it averages out to 3%
I will see if I saved it and share it here.

Average over the last say 20 years would be much more than 3% I would think, quite sure it is way over general inflation.


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Old 10 April 2024, 01:42 PM   #10
EagleBear
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https://www.hodinkee.com/articles/ro...s-prices-again
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Old 10 April 2024, 07:59 PM   #11
1st amg
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Originally Posted by bmwmcab View Post
Anyone know when the next Rolex price increase will be? I think the last one was around 2020?
Holy smokes, where have you been? We go a really nice increase this yearin Canada as mentioned above. 10-12% on most models.
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Old 10 April 2024, 10:05 PM   #12
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Originally Posted by bmwmcab View Post
Anyone know when the next Rolex price increase will be? I think the last one was around 2020?
Best bet is to keep checking the currencies market. Cental banks purposefully reduce the value (devalue) their currency, and this is a sure sign of price increases to come when you go shopping for food, homes... and yes fine mechanical timepieces.
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Old 10 April 2024, 10:09 PM   #13
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With rising gold prices i suspect a big increase on PM models somewhere this year.
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Old 11 April 2024, 01:25 AM   #14
bmwmcab
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Holy smokes, where have you been? We go a really nice increase this yearin Canada as mentioned above. 10-12% on most models.
I think i was living under a rock.
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Old 11 April 2024, 01:45 AM   #15
worldofoyster
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probably be in 07/01
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Old 11 April 2024, 01:47 AM   #16
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I remember reading that article. What struck me was the quip about the Yacht Master pricing
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Old 11 April 2024, 01:58 AM   #17
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Having been around new Rolex for forty years the price increases along the way have always been above general inflation rates. It used to be said that RolexSA adjusted prices so they would be about the same worldwide, not sure if that is still followed.
In the US we had a long period with no increases, now it seems to be back to annually or close to it. Percentage of increase used to be the same across all models, now it seems to be more random.
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