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Old 21 January 2012, 03:57 AM   #1
liuk3
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What percent are Submariners?

It seems to me that the Submariner is the bread and butter of the Rolex line-up. Kind of like the 3-series is to BMW. Don't know whether this is true.

I was just wondering if anyone had any statistic or estimate regarding the percent of Submariners sold as a percent of total annual rolexes sold? Also, what percent of these Subs are SS?

An alternative question, what would then be the bread and butter (most popular or commonly purchased) of the Rolex line-up?
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Last edited by liuk3; 21 January 2012 at 04:17 AM.. Reason: fixed jumbled wording. sorry.
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Old 21 January 2012, 04:00 AM   #2
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Quote:
Originally Posted by liuk3 View Post
It seems to me that the Submariner is the bread and butter of the Rolex line-up. Kind of like the 3-series is to BMW. Don't know whether this is true.

I was just wondering if anyone had any statistic or estimate regarding the percent of Submariners sold as a percent of total annual rolexes sold? Also, what percent of these Subs are SS?

An alternative question, would be what then is the bread and butter of the Rolex line-up?
Only Rolex would know that but the DJ is the best seller world wide.
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Old 21 January 2012, 04:01 AM   #3
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I think by the numbers more DateJusts are sold each year. I do not think there is any way to put a production figure on how many Subs are made each year!!!
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Old 21 January 2012, 04:02 AM   #4
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only rolex would know that but the dj is the best seller world wide.
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i think by the numbers more datejusts are sold each year. I do not think there is any way to put a production figure on how many subs are made each year!!!
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Old 21 January 2012, 04:04 AM   #5
liuk3
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Only Rolex would know that but the DJ is the best seller world wide.
Thanks, Peter. That would make sense to me logically as the DJ might have a more broadly received elegant appeal than the sporty Sub.

I guess the reason that there are no readily available statistics is because the company is privately held and doesn't disclose such public info?
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Old 21 January 2012, 04:12 AM   #6
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I can tell you I'm 50% if that helps :)
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Old 21 January 2012, 04:12 AM   #7
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Remember that the Sub is made in one size in SS, TT or all gold. The DJ is made in ladies, midsize, regular(36mm), and jumbo. Add to that SS, TT, and all gold models and you see why the Datejust is Rolex's number one selling model around the world.
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Old 21 January 2012, 04:26 AM   #8
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Quote:
Originally Posted by liuk3 View Post
It seems to me that the Submariner is the bread and butter of the Rolex line-up. Kind of like the 3-series is to BMW. Don't know whether this is true.

I was just wondering if anyone had any statistic or estimate regarding the percent of Submariners sold as a percent of total annual rolexes sold? Also, what percent of these Subs are SS?

An alternative question, what would then be the bread and butter (most popular or commonly purchased) of the Rolex line-up?
I think it is possible that as many as 50,000 SS Submariners are made yearly.

Assuming an annual total production number of 800,000 then the percentage would be 16%.
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Old 21 January 2012, 07:10 AM   #9
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I do not have the exact breakdown but my opinion is......
...... A Bunch of them.....
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Old 21 January 2012, 07:13 AM   #10
liuk3
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I do not have the exact breakdown but my opinion is......
...... A Bunch of them.....
Is that more or less than "a lot"?
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Old 21 January 2012, 07:14 AM   #11
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My Submariner always gives 110%.
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Old 21 January 2012, 07:20 AM   #12
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Everybody and I mean everybody in Asia has a DJ...

Everybody. Really...
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Old 21 January 2012, 07:20 AM   #13
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Old 21 January 2012, 08:53 AM   #14
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Another Sub tread. Please stop.
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Old 21 January 2012, 08:54 AM   #15
liuk3
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Another Sub tread. Please stop.
Another useless post. Please stop.
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Old 21 January 2012, 09:29 AM   #16
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Everybody and I mean everybody in Asia has a DJ...

Everybody. Really...
Everybody??
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Old 21 January 2012, 09:30 AM   #17
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Is that more or less than "a lot"?
the accurate calculation is a bunch more than a lot...
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Old 21 January 2012, 10:00 AM   #18
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Everybody??
Yup!

I know because I counted them.

All of them...
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Old 21 January 2012, 10:04 AM   #19
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Yup!

I know because I counted them.

All of them...
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Old 21 January 2012, 10:06 AM   #20
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