Rolex Submariner Increased Prices on Forums

[Looneyx1]

Hi guys,

It's been a long time since I've posted anything on here ever since I purchased my first rolex, sub-C 116610.

I see that submariner prices have increased quite a bit on these forums.

I remember when I bought my first rolex, you were able to find a decent, like new submariner for $7,000 -/+ last year.

The last few weeks, I see that prices for a used sub-c has increased to mid to high $7K range, and I've seen new ones go for $9,000 -/+ lately.

What's going on with the pricing on these forums? AD's still have them selling at $8600 (retail)

Any idea on why forums prices have increased on these submariners?

[Muzz]

The demand is just higher than the supply at the moment. If the supply continues the way it is currently I would expect those numbers to potentially even go up.

[FTX I]

It sucks. Glad I got all I wanted.

[Looneyx1]

So even AD’s are lacking supply on the Sub-C’s Im assuming?

[Muzz]

Originally Posted by Looneyx1

So even AD’s are lacking supply on the Sub-C’s Im assuming?

Yes with some parts of the world being worse off than others.

[WEST HAM ROLEX]

Sub No Date very hard to get in London especially
Going WF 6200 I understand

I got mine in 1990 for a thousand quid and it ain't going anywhere

[brandrea]

Classic supply demand as Steve points out. Could be a price increase in the offing ...

[Looneyx1]

Wow. Im glad I was able to get a great deal on my Sub-C date 1-2 yrs ago!

Im also glad I decided not to resell my sub-c for a new watch few months back! :)

[VICI]

Economy is doing well, more people are able to afford the SS models.

[enjoythemusic]

Originally Posted by Looneyx1

So even AD’s are lacking supply on the Sub-C’s Im assuming?

My local AD had two last time i was there a few weeks ago. One was behind the front window display waiting to be purchased.

[HorologyK]

Rolex cutting supply to drive greys out of business. Demand increases. Simple.

[JManuel]

Originally Posted by HorologyK

Rolex cutting supply to drive greys out of business. Demand increases. Simple.

Actually the people who buy direct from the AD's are the ones affected unless they have a good relation with the AD, since greys will just buy and hoard whatever they can with no problem.

The ONLY way greys will get out of business is that consumers stop buying from them, but that will never happen IMO.

[AK797]

Sounds like the Subs are moving higher than the GMTs so points to a new Sub 3235 at Basel, and not others.

[SeaDweller50]

Originally Posted by AK797

Sounds like the Subs are moving higher than the GMTs so points to a new Sub 3235 at Basel, and not others.

Redesign to make them look nice again, or just movement upgrade?

[mtgjr]

Have you seen the stock market lately?

[Sunny Arizona]

A lot of them get reposted many times and you never know what they really sell for. I still remember the days when you could buy a 5513 or 1016 for two grand or less.

[Old Geezer]

There is a lot of hype about Rolex not shipping the rest of the year and supply drying up. I purchased a sub date at an AD 2 weeks ago at MSRP to gift to a dear friend.
Greys are loving it. I just saw a LVc priced at “only” $10,950 and sub date at $9,150

[Aventura]

Originally Posted by Old Geezer

There is a lot of hype about Rolex not shipping the rest of the year and supply drying up. I purchased a sub date at an AD 2 weeks ago at MSRP to gift to a dear friend.
Greys are loving it. I just saw a LVc priced at “only” $10,950 and sub date at $9,150

It is true. Two week ago they are offering a 116610 in ebay for $ 9.550.-

[Aventura]

Originally Posted by Looneyx1

Hi guys,

It's been a long time since I've posted anything on here ever since I purchased my first rolex, sub-C 116610.

I see that submariner prices have increased quite a bit on these forums.

I remember when I bought my first rolex, you were able to find a decent, like new submariner for $7,000 -/+ last year.

The last few weeks, I see that prices for a used sub-c has increased to mid to high $7K range, and I've seen new ones go for $9,000 -/+ lately.

What's going on with the pricing on these forums? AD's still have them selling at $8600 (retail)

Any idea on why forums prices have increased on these submariners?

The reason is that is a shortage in this model.

[ingoodtime]

Originally Posted by Old Geezer

There is a lot of hype about Rolex not shipping the rest of the year and supply drying up. I purchased a sub date at an AD 2 weeks ago at MSRP to gift to a dear friend.
Greys are loving it. I just saw a LVc priced at “only” $10,950 and sub date at $9,150

You are a GOOD friend. That is a wonderful gift.

[Forum-Dweller]

Remember when gray dealers used to be a way to acquire new watches for a significant discount over AD prices? Now they make MSRP look good. I hope the gray dealers go bankrupt!

[A.I.]

Originally Posted by AK797

Sounds like the Subs are moving higher than the GMTs so points to a new Sub 3235 at Basel, and not others.

Agree 100%.

[Nikrnic]

I just bought a new 114060 last week at the largest AD in Michigan and received a 7% discount so i ran with it. The next day they were sold out as well as almost all other SSsports and probably no more for this year, being there hasnt been a price increase in 5 years I was told that they expect a price increase next year.

[jrs146]

There’s something in the air. It’s making everything seem like madness. My guess?

Sub Re-design AND a price increase across the board.


Sent from my iPhone using Tapatalk

[AK797]

Originally Posted by Airborne

Redesign to make them look nice again, or just movement upgrade?

Current model sells very well so doubt they will change much beyond the mvmnt.

But remember this is all just speculation, if they were just upgrading the sub then is there really much need to stop supply on all SS models as announced? Or maybe then a general price rise is coming - but prices are so imbalanced in UK and other countries already?

So at the moment we still have far more questions than answers.

[Xerxes77]

Originally Posted by AK797

Current model sells very well so doubt they will change much beyond the mvmnt.

But remember this is all just speculation, if they were just upgrading the sub then is there really much need to stop supply on all SS models as annonced? So at the moment we still have more questions than answers.

Agree with this

[The Libertine]

Originally Posted by mtgjr

Have you seen the stock market lately?

And when the market goes down, it is likely those same individuals who made the impulsive purchase that will be first to offload...

[Nikrnic]

Originally Posted by The Libertine

And when the market goes down, it is likely those same individuals who made the impulsive purchase that will be first to offload...

I can see the new 3235 in GMT's, Sub date maybe, Sub, doubt it, that's just me thinking.Price increase? I'd bet on that. I guess we'll all know in March

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[watchwatcher]

What...sub prices have gone up? First I'm hearing of this!

[FTX I]

Originally Posted by watchwatcher

What...sub prices have gone up? First I'm hearing of this!