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defmix · 23 February 2019, 09:01 PM

Taking a walk through the above yesterday. Main shop closed for refurb and will open again in April as a full Rolex AD Boutique. In the meantime they have erected a stand in the main departure hall which is super cool and designed as you would expect!! A few pics.
Featuring the Daytona - virtually all on display and of course not for purchase!

Jason71 · 23 February 2019, 09:05 PM

That is really cool. I love that.

Dean88 · 23 February 2019, 09:05 PM

I wonder how many people go in to look and nearly have a heart attack at the sight of a daytona in the case, only to be told they can't have it haha

Daveclock · 23 February 2019, 09:22 PM

I hear the Rolex wall was made from the strap for the new DSSD so big it avoids the need for diving weights - nickname is the SINKER!

but seriously that is a cool looking watch area!

brandrea · 23 February 2019, 09:25 PM

Very creative

zengineer · 23 February 2019, 09:50 PM

Wear whatever you want I suppose, but I think it's definately too big for your wrist.

Sent from my SM-G950U using Tapatalk

joshua.pearl3 · 23 February 2019, 09:58 PM

Beautiful! I'd beg them to sell me one of the display (daytona) watches

ap1 · 23 February 2019, 10:00 PM

Cool, we’re any good watches on display to match the decor

Cadi1 · 23 February 2019, 10:07 PM

Very creative.

Seaborn · 23 February 2019, 10:13 PM

Ohhhhhhhh, I get it.

Crown & Shield · 23 February 2019, 10:29 PM

The good news is that the renovated Bücherer store will carry Tudor as well.

Molnboman · 23 February 2019, 10:33 PM

Looks like the most expensive pop up store I have seen in a long time. Very cool.

Crown & Shield · 23 February 2019, 10:34 PM

Quote:

Originally Posted by Molnboman

Looks like the most expensive pop up store I have seen in a long time. Very cool.

It is not a store, just a display.

SeaDweller50 · 23 February 2019, 10:34 PM

Apparently the Daytona is housed in a display case with similar security controls as the Crown Jewels.

Fat_ninja · 23 February 2019, 10:41 PM

It would have been better if the center links were polished and the outer links were actually brushed well lol

Looks nice

travisb · 23 February 2019, 11:09 PM

I like that a lot!

johnny.tran1 · 23 February 2019, 11:46 PM

very coool

1William · 23 February 2019, 11:53 PM

Great pictures of a cool Rolex store.

Crown & Shield · 24 February 2019, 12:00 AM

It is an exhibit, not a store: you cannot buy anything there.

watchwatcher · 24 February 2019, 12:15 AM

Nice.

Pw92676 · 24 February 2019, 12:16 AM

Very cool. Thanks for sharing these pics.

ilovethiscity · 24 February 2019, 12:17 AM

That’s a beautiful way to show tons of DD’s and DJ’s haha kidding all jokes aside that’s the coolest AD I’ve ever seen full stop

Ctaranti · 24 February 2019, 12:17 AM

Awesome!

Rashid.bk · 24 February 2019, 12:19 AM

Now that's cool. I would love to see more of this.

SkyJuice · 24 February 2019, 12:21 AM

Great Wall of Rolex!

David5807 · 24 February 2019, 12:29 AM

That's so cool!

Chiboy · 24 February 2019, 12:32 AM

Quote:

Originally Posted by Crown & Shield

It is an exhibit, not a store: you cannot buy anything there.

That is going to be the theme for all ADs in 2019!

Wiener48 · 24 February 2019, 12:33 AM

Very very well done, thanks for posting

Crown & Shield · 24 February 2019, 12:34 AM

I am curious to see if for the day they reopen the ZRH store they manage to fill up the display cases...

Flybak · 24 February 2019, 12:45 AM

Very cool and creative!

23 February 2019, 09:05 PM	#2
Jason71 "TRF" Member Join Date: Mar 2009 Real Name: Jason Location: USA Watch: Rolex/Tudor Divers Posts: 7,973	That is really cool. I love that. __________________ Best Regards, Jason Just Say "NO" to Polishing Card-Carrying Member of the Global Association of Retro-Grouch Curmudgeons LIfe is too short to wear inexpensive watches PLEXI IS SEXY

23 February 2019, 09:05 PM	#3
Dean88 "TRF" Member Join Date: Feb 2019 Location: London Posts: 67	I wonder how many people go in to look and nearly have a heart attack at the sight of a daytona in the case, only to be told they can't have it haha

23 February 2019, 09:22 PM	#4
Daveclock "TRF" Member Join Date: Dec 2018 Real Name: Dave Location: UK Watch: ing and waiting! Posts: 864	I hear the Rolex wall was made from the strap for the new DSSD so big it avoids the need for diving weights - nickname is the SINKER! but seriously that is a cool looking watch area!

23 February 2019, 09:25 PM	#5
brandrea 2024 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 73,668	Very creative

23 February 2019, 09:50 PM	#6
zengineer "TRF" Member Join Date: Jul 2016 Location: Michigan Posts: 4,559	Wear whatever you want I suppose, but I think it's definately too big for your wrist. Sent from my SM-G950U using Tapatalk

23 February 2019, 09:58 PM	#7
joshua.pearl3 "TRF" Member Join Date: Aug 2018 Location: London Posts: 61	Beautiful! I'd beg them to sell me one of the display (daytona) watches

23 February 2019, 10:00 PM	#8
ap1 2024 Pledge Member Join Date: Mar 2013 Location: usa Posts: 19,041	Cool, we’re any good watches on display to match the decor

23 February 2019, 10:07 PM	#9
Cadi1 "TRF" Member Join Date: Apr 2017 Real Name: David Location: Minnesota Watch: Rolex,Panerai,UN Posts: 1,044	Very creative.

23 February 2019, 10:13 PM	#10
Seaborn "TRF" Member Join Date: May 2018 Location: US Watch: BLNR Posts: 400	Ohhhhhhhh, I get it.

23 February 2019, 10:29 PM	#11
Crown & Shield "TRF" Member Join Date: May 2018 Location: The Alps Posts: 546	The good news is that the renovated Bücherer store will carry Tudor as well.

23 February 2019, 10:33 PM	#12
Molnboman "TRF" Member Join Date: Feb 2019 Location: Sweden Posts: 118	Looks like the most expensive pop up store I have seen in a long time. Very cool.

23 February 2019, 10:34 PM	#14
SeaDweller50 "TRF" Member Join Date: Feb 2012 Real Name: Sandy Location: England. Watch: 14060M 2 liner Posts: 3,204	Apparently the Daytona is housed in a display case with similar security controls as the Crown Jewels.

23 February 2019, 10:41 PM	#15
Fat_ninja Banned Join Date: May 2018 Real Name: Jonathan Location: USA Watch: P-01 Posts: 11,772	It would have been better if the center links were polished and the outer links were actually brushed well lol Looks nice

23 February 2019, 11:09 PM	#16
travisb 2024 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 32,211	I like that a lot!

23 February 2019, 11:46 PM	#17
johnny.tran1 2024 Pledge Member Join Date: Jul 2018 Location: Houston, TX Posts: 372	very coool

23 February 2019, 11:53 PM	#18
1William 2024 ROLEX DATEJUST41 Pledge Member Join Date: Nov 2010 Location: North Carolina Watch: Rolex/Others Posts: 44,731	Great pictures of a cool Rolex store.

24 February 2019, 12:00 AM	#19
Crown & Shield "TRF" Member Join Date: May 2018 Location: The Alps Posts: 546	It is an exhibit, not a store: you cannot buy anything there.

24 February 2019, 12:15 AM	#20
watchwatcher "TRF" Member Join Date: Jan 2009 Real Name: Larry Location: Kentucky Watch: Yes Posts: 34,479	Nice.

24 February 2019, 12:16 AM	#21
Pw92676 "TRF" Member Join Date: Jan 2018 Location: Georgia Posts: 6,130	Very cool. Thanks for sharing these pics.

24 February 2019, 12:17 AM	#22
ilovethiscity "TRF" Member Join Date: Apr 2011 Location: EU Watch: the days go by Posts: 604	That’s a beautiful way to show tons of DD’s and DJ’s haha kidding all jokes aside that’s the coolest AD I’ve ever seen full stop

24 February 2019, 12:17 AM	#23
Ctaranti "TRF" Member Join Date: Nov 2016 Location: NYC Metro Watch: AP,Rolex,Omega Posts: 163	Awesome!

24 February 2019, 12:19 AM	#24
Rashid.bk "TRF" Member Join Date: Jan 2009 Location: Dallas Watch: 12800ft = 3900m Posts: 11,172	Now that's cool. I would love to see more of this.

24 February 2019, 12:21 AM	#25
SkyJuice "TRF" Member Join Date: Dec 2018 Location: Land of OZ Posts: 1,411	Great Wall of Rolex!

24 February 2019, 12:29 AM	#26
David5807 "TRF" Member Join Date: Jan 2018 Location: USA Posts: 2,659	That's so cool!

24 February 2019, 12:33 AM	#28
Wiener48 Banned Join Date: Jan 2018 Location: Vienna Posts: 1,299	Very very well done, thanks for posting

24 February 2019, 12:34 AM	#29
Crown & Shield "TRF" Member Join Date: May 2018 Location: The Alps Posts: 546	I am curious to see if for the day they reopen the ZRH store they manage to fill up the display cases...

24 February 2019, 12:45 AM	#30
Flybak "TRF" Member Join Date: Dec 2015 Location: Canada Watch: Enthusiast Posts: 1,606	Very cool and creative!

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