Patek, Advertising and The Philosoper's Mail

[jhamiltonwa]

Here is an interesting article which discusses the meaning of Patek:

http://www.philosophersmail.com/2002...sm-adverts.php

[DCheeta]

Ads are "extremely cruel"? Selling you what you can't have? Sure you can - be nicer to your wife, spend time with your kids, maybe actually teach your son or daughter how to drive a boat. My father did. Stop blaming advertising or your miserable life. (Not you, OP. I'm addressing the author.)

[capote]

Thanks for sharing. I think Patek's ads are too cheesy most of the time.

[edo]

In general watch ads are extremely boring and there is no a little sign of innovation in that segment.

Brand ambassador - check
Watch at bottom - check
Romantic and motivation copy - check

[iazrollie]

Huh? So, we should be shown parenting advertisements instead of PP ads?

Wow, never knew PP did $1B in revs. Guess that's only 5k grand complications at $200K each globally.

[Le Chef]

That the author has absolutely no clue about advertising and consumers. Feels like it could have come equally com Fox News or The Onion.

[~JJ]

The authors last paragraph is a piece of work alright...

[iazrollie]

Originally Posted by Le Chef

That the author has absolutely no clue about advertising and consumers. Feels like it could have come equally com Fox News or The Onion.

Or, from the latest populist rag de jour. Oh, why do these ugly corporations pray on us innocent, dim-witted folk.

[ttmedical]

For the most part, you're right. And then I saw this ad on TV. One of my favorite advertisements of anything really:
http://m.youtube.com/watch?v=ctj-RDbTBMU

I know omega doesnt really compare to a Patek in the slightest, but the ad is incredible. Enjoy!

Originally Posted by edo

In general watch ads are extremely boring and there is no a little sign of innovation in that segment.

Brand ambassador - check
Watch at bottom - check
Romantic and motivation copy - check

[iazrollie]

Originally Posted by ttmedical

For the most part, you're right. And then I saw this ad on TV. One of my favorite advertisements of anything really:
http://m.youtube.com/watch?v=ctj-RDbTBMU

I know omega doesnt really compare to a Patek in the slightest, but the ad is incredible. Enjoy!

So, you are saying I won't become a professional cyclist or an astronaut if I buy an omega? That's false advertising.

[68camaro]

Originally Posted by Le Chef

That the author has absolutely no clue about advertising and consumers. Feels like it could have come equally com Fox News or The Onion.

Foxnews huh, care to explain. Are they one of top news stations?

The author of the article clearly shows his socio-political leanings by his many ad hominem attacks throughout the piece. The author is making a lot assumptions that show their true agenda.

I find it amazing that a site that appears to be based on philosophy, and therefore logic I presume, would print such a sophomoric piece that can't even stand up against a basic critical argumentation rebuttal.

Egad....anything can be printed

Chuck