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77T · 10 August 2015, 05:41 AM

Maybe the U.S. Sales numbers for Tudor are having a slump? Last night IMSA announced Tudor will remain the official IMSA timepiece but has been replaced in 2016 as title sponsor by WeatherTech.

Title sponsorships are as much as 10x more than other lower level sponsors. Just wondering if Tudor is already in a belt tightening mode?

Rolex renewed their title sponsorship with IMSA for the 24 hours of Daytona so no marketing pullback there.

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tkerrmd · 10 August 2015, 09:17 AM

Wow Paul, didn't know that!?

GradyPhilpott · 10 August 2015, 09:25 AM

Maybe that was the plan from the beginning. Being the official time piece grants a lot of exposure, after making the big sponsorship splash.

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77T · 10 August 2015, 09:37 AM

It could be that Grady. Tudor's likely goal was to build brand awareness among different demographic segments with enough disposable income to engage with them, yet not so much income that they'd skip right over Tudor to Rolex or AP or other brands.

Their marketing metrics may have spelled that out from gitgo and they learned the objective wasn't going to be achieved with another large outlay in motorsports.

10 August 2015, 05:41 AM	#1
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 40,936	Tudor drops its title sponsorship of IMSA in 2016 Maybe the U.S. Sales numbers for Tudor are having a slump? Last night IMSA announced Tudor will remain the official IMSA timepiece but has been replaced in 2016 as title sponsor by WeatherTech. Title sponsorships are as much as 10x more than other lower level sponsors. Just wondering if Tudor is already in a belt tightening mode? Rolex renewed their title sponsorship with IMSA for the 24 hours of Daytona so no marketing pullback there. Sent from my iPhone using Tapatalk __________________ Does anyone really know what time it is?

10 August 2015, 09:25 AM	#3
GradyPhilpott 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: 116710 BLNR Posts: 34,355	Maybe that was the plan from the beginning. Being the official time piece grants a lot of exposure, after making the big sponsorship splash. Sent from my SM-G900V __________________ JJ Inaugural TRF $50 Watch Challenge Winner

10 August 2015, 09:37 AM	#4
77T 2024 ROLEX DATEJUST41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 40,936	Tudor drops its title sponsorship of IMSA in 2016 It could be that Grady. Tudor's likely goal was to build brand awareness among different demographic segments with enough disposable income to engage with them, yet not so much income that they'd skip right over Tudor to Rolex or AP or other brands. Their marketing metrics may have spelled that out from gitgo and they learned the objective wasn't going to be achieved with another large outlay in motorsports. __________________ Does anyone really know what time it is?

10 August 2015, 09:17 AM	#2
tkerrmd "TRF" Member Join Date: Apr 2008 Real Name: Tom Location: In a race car! Watch: ME RACE PORSCHES Posts: 24,123	Wow Paul, didn't know that!?

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