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Old 29 November 2021, 09:09 AM   #1
badlarry
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Will we Rolex type scarcity

Does anyone with more experience with omega as a brand, ever see the scarcity and secondary market price jump happening as we’ve seen with Rolex? Maybe not every model but speed/sea master?


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Old 29 November 2021, 09:21 AM   #2
brandrea
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Perhaps with certain classic references like the speedy professional.
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Old 29 November 2021, 09:40 AM   #3
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It’s all supply and demand.
Will only happen when enough people want the speedy or seamaster.
The only thing Omega lacks is the status and instagram recognition of Rolex (just need John Meyer to be spotted with a Speedy :-)
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Old 29 November 2021, 10:36 AM   #4
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If you are talking about vintage Speedmasters, I think that's already happened.

If you are talking about empty cases at the AD, and having to pay over retail for a new Speedmasters, then No. I don't see that happening.
I think Omega follows a different business plan where they create the supply to meet demand.
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Old 29 November 2021, 10:44 AM   #5
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Not at all.

Don’t forget, the faux* Rolex scarcity is still in its infancy. 2016/2017 you could get pretty much anything in the states.

*not scarce if products are available in the hundreds on gray market.


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Old 29 November 2021, 11:34 AM   #6
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Won’t happen with regular production models. This will only happen with certain special edition models. You’re already seeing it with the Snoopy 50 and EW321.
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Old 29 November 2021, 12:36 PM   #7
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Their strategy seems to be:

- Certain limited edition/product NASA-/space- themed watches to be kept scarce to build more publicity and brand prestige

- Standard models like Moonwatch to remain accessible to give people an actual foothold into the brand
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Old 29 November 2021, 01:21 PM   #8
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The Omega way has a great pressure relief valve for buyers. That is, DTC on their website.


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Old 29 November 2021, 09:53 PM   #9
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Agree with pieces like EW321, Snoopy, and maybe a few Bond references. Omega is an integral part of a huge portfolio of brands, Rolex is not; Omega needs to shift units, whereas Rolex can afford to move at their own pace.
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Old 30 November 2021, 04:24 AM   #10
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Five years ago there was no Rolex scarcity except for Pepsi and Daytona.

Three years ago Omega was second fiddle and laughed at for its 30% discounts.

Last year we could not find Snoopy and EW321 on the shelves and Omega discounts are lesser than before.

Who know where we will be in 2-3 years from now.

Money in the bank is worthless.

Inflation is all time high.

Its not just about Rolex, Omega etc anymore. People will park their money wherever they can as its better than the bank. They can is operative word.

Rising tide lifts all boats.
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Old 30 November 2021, 05:14 AM   #11
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Probably thousands at this point.
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Old 30 November 2021, 09:43 AM   #12
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It would be fun to see. I'll be watching
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Old 30 November 2021, 09:47 AM   #13
Tim Plains
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Omega watches are fantastic but the company lacks the prestige Rolex has, so no.
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Old 30 November 2021, 01:26 PM   #14
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Quote:
Originally Posted by C0d View Post
Five years ago there was no Rolex scarcity except for Pepsi and Daytona.

Three years ago Omega was second fiddle and laughed at for its 30% discounts.

Last year we could not find Snoopy and EW321 on the shelves and Omega discounts are lesser than before.

Who know where we will be in 2-3 years from now.

Money in the bank is worthless.

Inflation is all time high.

Its not just about Rolex, Omega etc anymore. People will park their money wherever they can as its better than the bank. They can is operative word.

Rising tide lifts all boats.

100% agree with everything here.
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Old 30 November 2021, 10:05 PM   #15
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The money to be made is through the movement of units[watches] and Omega makes no more money for the hype and Grey market shenanigan's than they do day to day. If anything, they are going to do better that you can buy the watches when you go into the store or boutique. I believe that Omega is cultivating a new buyer and in the future many will love the brand and the number of models offered as much or more than Rolex or others. I am weary of the Rolex hype and I own 14 of them. I wear my Speedmasters, 1861/3861, as much or more than any of my watches and I enjoy them in a way that a 30 year collector does when you have been down the hype road.
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Old 1 December 2021, 12:49 AM   #16
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Nope, only a few key ltd pieces but I don’t need another brand with no supply so I’m ok with it
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Old 1 December 2021, 03:36 AM   #17
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I don't think Omega lacks prestige, they are not cheap and their new boutiques and marketing is top notch. They have strong heritage and are their watches are well made and well respected. Even their watch boxes are more elegant than Rolex.

Fact is Grey dealers are to large extent behind the Rolex price inflation through dealer to dealer transaction, moreover, some ADs are playing the scarcity game and sell watches to Grey dealers.
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Old 7 December 2021, 04:58 PM   #18
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it's omega's time to shine now that rolex out of the market.

i think they would rather get more market share than increase prices
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Old 8 December 2021, 04:50 AM   #19
John Sheridan
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455 viewing the Rolex forum right now, 21 viewing Omega, that tells the story, very little hype attached to Omega.
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Old 8 December 2021, 05:20 AM   #20
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Only the snoopy……not much else and good luck getting one
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Old 8 December 2021, 05:27 AM   #21
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Only the snoopy……not much else and good luck getting one
Ed White 321 also.
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Old 8 December 2021, 06:25 AM   #22
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455 viewing the Rolex forum right now, 21 viewing Omega, that tells the story, very little hype attached to Omega.
You are looking at an Omega sub forum on a Rolex forum.
I don't think that's an apple for apple comparison.

I just looked at an Omega forum and it had 2100 people on it and there were only 1600 on the Rolex forum at the same time.

Still not an indicator of hype however.
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Old 8 December 2021, 09:22 AM   #23
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Quote:
Originally Posted by MILGAUSS88 View Post
You are looking at an Omega sub forum on a Rolex forum.
I don't think that's an apple for apple comparison.

I just looked at an Omega forum and it had 2100 people on it and there were only 1600 on the Rolex forum at the same time.

Still not an indicator of hype however.
WUS which is the biggest watch forum, Omega forum is almost twice the size and is also much nicer (crowd).

Rolex forum there is really a Tudor forum (most rolex boys are here) and is mildly atrocious.

Take it for its worth.
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Old 8 December 2021, 09:23 AM   #24
badlarry
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Quote:
Originally Posted by MILGAUSS88 View Post
You are looking at an Omega sub forum on a Rolex forum.
I don't think that's an apple for apple comparison.

I just looked at an Omega forum and it had 2100 people on it and there were only 1600 on the Rolex forum at the same time.

Still not an indicator of hype however.

Maybe not an indicator but tells us something about the market.


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Old 8 December 2021, 09:37 AM   #25
MILGAUSS88
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Maybe not an indicator but tells us something about the market.
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I think all it tells us is the percentage of people on a ROLEX Forum, that are interested in Rolex versus Omega.

If not, then why aren't Omegas more valuable than Rolex? By my observation, there were more people viewing the Omega forum than the Rolex forum.

If it was an indicator of market value or desirability, why aren't there large Patek Philippe or Richard Mille forums.

FP Journe is smoking hot right now. I cannot find a forum dedicated to them. Just a sub forum under Timezone.
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Old 9 December 2021, 05:21 PM   #26
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Not really, I think there's too much availability.

I don't see Omega as a direct competitor of Rolex. In fact, I don't really see any direct competitors for Rolex. They are (in my opinion) fairly unrivalled in the world of 'affordable' luxury sports watches.

Omega on the other hand I think has much more competition where people are more likely to cross-shop. That is aside from certain watches such as the Speedie line. I think somebody that wants a speedie, wants a speedie.

Whilst this is a bit of a "my AD said".....well my AD recently told me that the two most asked for watches are the old 1861 hesalite speedie and the Snoopy. I was wearing my 1861 at the time and unbeknown to me he advised that people are flipping the speedies for over retail now. I haven't checked that out, but it's just what he told me.

Because of this they've now ceased all discounts on the Speedie lines and they're running a waitlist for them.
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Old 9 December 2021, 05:57 PM   #27
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Market loves limited Speedmasters and likes Bond SE Seamsters / regular Speedys.
Ploprofs are seeing some interest.

The rest of Omega lineup? Market sees them as irrelevant and has no interest in whatsoever. They could stop making them and it wouldn't even be noticed by many.
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Old 9 December 2021, 06:27 PM   #28
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Omega have some older references that are sought after.

Now they have a lot of models and LE’s.

They still have the occasional sought after modern model but prices are going up.

Rapidly.
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Old 10 December 2021, 10:26 AM   #29
anonymousmoose
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Originally Posted by badlarry View Post
Does anyone with more experience with omega as a brand, ever see the scarcity and secondary market price jump happening as we’ve seen with Rolex? Maybe not every model but speed/sea master?


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I doubt it yet anything could happen. Omegas are everywhere and so many variants for each model. This puts some people off, I truely can't see anything wrong with more colours and choice - I bought the one I like best and left the ones I didn't alone.

I also don't know how Omega would go if they tried to create an artificially supply vs demand situation. Almost everyone has heard 'Rolex' and associates it with high end luxury - Omega isn't there.
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Old 11 December 2021, 01:09 AM   #30
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I doubt it yet anything could happen. Omegas are everywhere and so many variants for each model. This puts some people off, I truely can't see anything wrong with more colours and choice - I bought the one I like best and left the ones I didn't alone.

I also don't know how Omega would go if they tried to create an artificially supply vs demand situation. Almost everyone has heard 'Rolex' and associates it with high end luxury - Omega isn't there.


They can't manipulate the market as of yet, in order to do so they need to build more on their success, moreover, some models are insignificant or not in high demand, others need to be refined and trimmed.

However in 5 to 10 years they might be a real competitor for Rolex if they played their cards right with strong marketing.
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