AP price increased

[DentistRodman]

Does anyone have a list of historic prices? I can't be the only curious nerd here that thinks it would be interesting to visualize AP prices against the sanity of the world..

[texasmade]

Originally Posted by edtu2000

I got my 15202ST with 25% off MSRP in 2016, good old days⋯⋯

I remember walking into AD's in London, NYC, and Munich and they all had the 15202BA on display during this time. I also saw the skeleton RG 15204 at the AP boutique. Those were some good times.

[GreenLantern]

2016. The days before the cryptocurrency craze.

People keep talking about how it's social media hype, but honestly, I feel like it's the crypto-craze that's caused watch prices to get absurd... All the crypto speculators also speculate on watches.

[macrowatch]

Originally Posted by DentistRodman

Does anyone have a list of historic prices? I can't be the only curious nerd here that thinks it would be interesting to visualize AP prices against the sanity of the world..

Unfortunately no nice data base like on the rolex forum main page. I will say because I followed this watch, the 26331st strap went from 38k in middle of 2019 to now the new version 26239OR is 50k USD. Which is I think 5 hikes including the model change.

Hope AP manages this white knuckle ride well.

[911AP]

Originally Posted by texasmade

I think MSRP for my 15400 was $17,800 in late 2016/early 2017. I got a 21% discount off of MSRP at the time.

I remember passing on a brand new 15400 for 13k lol.

[911AP]

Originally Posted by GreenLantern

2016. The days before the cryptocurrency craze.

People keep talking about how it's social media hype, but honestly, I feel like it's the crypto-craze that's caused watch prices to get absurd... All the crypto speculators also speculate on watches.

It's both. Hype from social media, but crypto allowed the hype beasts the means to afford the watches now.

[Mbbgysam]

Originally Posted by GreenLantern

2016. The days before the cryptocurrency craze.

People keep talking about how it's social media hype, but honestly, I feel like it's the crypto-craze that's caused watch prices to get absurd... All the crypto speculators also speculate on watches.

It makes sense with all the extra cash out there, but I wonder how much crossover there really is between watch and crypto speculation? I have a lot of crypto friends and a lot of watch collector friends, and I can say that in my case these friend groups are mutually exclusive.

[macrowatch]

Originally Posted by Mbbgysam

It makes sense with all the extra cash out there, but I wonder how much crossover there really is between watch and crypto speculation? I have a lot of crypto friends and a lot of watch collector friends, and I can say that in my case these friend groups are mutually exclusive.

As general hearsay from the Rolex side, the managers I know said about 20% of new inquiries came from Crypto money. On the AP side, felt like once the brand was on the rise, lots of new client inquiries to keep up with the jonses as it were. But production is so small you don't need much of a crossover right?

Finally I think all luxury categories are spilling into each other with every category running into shortages?

[Mbbgysam]

Originally Posted by macrowatch

As general hearsay from the Rolex side, the managers I know said about 20% of new inquiries came from Crypto money. On the AP side, felt like once the brand was on the rise, lots of new client inquiries to keep up with the jonses as it were. But production is so small you don't need much of a crossover right?

Finally I think all luxury categories are spilling into each other with every category running into shortages?

Interesting stat on the Rolex side. I agree that this phenomenon is not unique to watches, but the luxury market broadly.

In any case, I think there are plenty of factors beside crypto that are driving demand. The stock market has been bonkers, interest rates are low, COVID has suppressed a lot of spending in other categories (e.g. travel). I don't think crypto deserves all the blame.

[DentistRodman]

Someone posted a chart for the Sept 21 price increase so I thought I'd pay it forward and do this one. It's by no means comprehensive but I like numbers!



09/01/2021 Price change


*Prices in USD

[kimwizzzuuu]

Holy... I paid 57900 for 15407ST back in Jan 2021, and now is 70500.

[Vannjos]

Prices are still the same as at last year.. who knows what the year brings later????

[Benzsiam]

Originally Posted by Vannjos

Prices are still the same as at last year.. who knows what the year brings later????

Wake up, please read the above new price table.

[Locust]

In '18 bought my ROC for 24K MSRP. It's now 33K. That's a nuts increase in a little over 3 years.

[GW44]

I turned down a new 15400 Steel with Black dial just ahead of the AD losing the franchise and a UK price increase.......and I still cannot recall why......so I've done my best to block out the finer detail

[raclaims]

As with everything else, companies will charge what the market can bear...why shouldn't they? If someone can make a better, more desirable, cheaper product then people will buy those and so on and so forth.

It's up to the market to decide and as well know, they could raise prices 50% and still have waiting lists. As long as people who aren't truly WIS are buying for investment as long as the secondary market is high enough to justify their investment they will keep buying.

[koko105]

Originally Posted by DentistRodman

Someone posted a chart for the Sept 21 price increase so I thought I'd pay it forward and do this one. It's by no means comprehensive but I like numbers!



09/01/2021 Price change


*Prices in USD

Nice work


Sent from my iPhone using Tapatalk

[GreenLantern]

Originally Posted by raclaims

As with everything else, companies will charge what the market can bear...why shouldn't they? If someone can make a better, more desirable, cheaper product then people will buy those and so on and so forth.

It's up to the market to decide and as well know, they could raise prices 50% and still have waiting lists. As long as people who aren't truly WIS are buying for investment as long as the secondary market is high enough to justify their investment they will keep buying.

I mean, yes, I agree. But, no, that's not generally a good business practice.

Raising prices across the board once a year is often considered generally acceptable.

Raising prices for a specific product more than once a year because all of a sudden it got dramatically more expensive to produce, compared to the rest of the product portfolio, is also considered generally acceptable.

Raising prices across the board multiple times a year is not.

[Benzsiam]

Originally Posted by GreenLantern

I mean, yes, I agree. But, no, that's not generally a good business practice.

Raising prices across the board once a year is often considered generally acceptable.

Raising prices for a specific product more than once a year because all of a sudden it got dramatically more expensive to produce, compared to the rest of the product portfolio, is also considered generally acceptable.

Raising prices across the board multiple times a year is not.

+1, very good comment!

[GreenLantern]

Originally Posted by raclaims

As with everything else, companies will charge what the market can bear...why shouldn't they? If someone can make a better, more desirable, cheaper product then people will buy those and so on and so forth.

It's up to the market to decide and as well know, they could raise prices 50% and still have waiting lists. As long as people who aren't truly WIS are buying for investment as long as the secondary market is high enough to justify their investment they will keep buying.

Originally Posted by GreenLantern

I mean, yes, I agree. But, no, that's not generally a good business practice.

Raising prices across the board once a year is often considered generally acceptable.

Raising prices for a specific product more than once a year because all of a sudden it got dramatically more expensive to produce, compared to the rest of the product portfolio, is also considered generally acceptable.

Raising prices across the board multiple times a year is not.

Originally Posted by Benzsiam

+1, very good comment!

[HJZS2K]

Ugh. Don't know why but somehow crossing over that 60k threshold for ROO rose gold irks me.