ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
30 May 2021, 09:55 PM | #121 |
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Apples and oranges. Brand prestige is no contest but I have to say that GS is closing the gap while Rolex is turning people off with artificial shortages. They might consider how that's going to work out long term. I'm interested in Rolex because I own them based off of conditions that no longer exist. If people new to the hobby never have the opportunity to own one how does Rolex maintain brand loyalty?
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30 May 2021, 10:50 PM | #122 |
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How is Rolex creating artificial shortages? Are they obligated to build more watches based on demand? That’s not how luxury brand markets work. Any brand whose production exceeds demand becomes a commodity and a commodity is no longer a luxury.
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30 May 2021, 10:56 PM | #123 | |
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Spot on. The “artificial shortage” trope is so tiresome at this point |
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31 May 2021, 02:21 AM | #124 |
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artificial shortage when making a million timepieces a year... surely you can't be serious.
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31 May 2021, 02:36 PM | #125 | |
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artificial shortage, real shortage, Rolex fault or ADs fault- it doesn't matter a jot. At the end of the day, the juice isn't worth the squeeze for many, especially when there are plenty of other great brands offering compelling alternatives that don't involve debasing yourself with/to an AD.
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Rolex was a "luxury" brand long before 2016. Being able to actually walk into a store and buy one after a pleasant interaction with an AD didn't make it less of a status symbol. I can go into a Hermes store or a Gucci store or a Channel store now and buy things. Bentley- I can pick up one of those without having to bundle a couple of Audis. They're no less "luxury". Luxury is quality, craftsmanship and refinement.
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31 May 2021, 03:11 PM | #126 | |
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31 May 2021, 04:22 PM | #127 |
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Alright guys let's keep it friendly. This is the the amiable Seiko forum, not the Rolex/AP/PP forum.
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31 May 2021, 06:41 PM | #128 |
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31 May 2021, 09:04 PM | #129 |
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How does one define competition?
That should be the starting point of this discussion IMO. I don't own watches as investments; heirlooms, yes, to wear, most definitely. I have both GS and Rolex (and Omega) but for the same price point, I'd simply get the model that appeals to me and right now when looking at Rolex and GS, there are way more models that GS carries that make me smile. So if looking at competition, for me, GS wins, quite simply because I enjoy the end product more. My Rolex is easily one of my favorite watches to wear, but it's also one of the few Rolex's I would wear whereas I'd gladly wear almost any GS (save for their divers). Make sense? Probably not, but then again, neither does spending what we do on watches :) M Sent from my Pixel 5 using Tapatalk |
1 June 2021, 08:01 AM | #130 | |
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Let me tell you about MY dad. He was an Air Force veteran and New Orleans police officer who raised two sons and went to school at night to get his degree. He put my brother and I through Catholic schools because he wanted us to have a good education. And he could only DREAM of buying a Rolex. He bought me a Seiko watch when I graduated from high school and I still have it. It's not a Rolex, but he was proud to give it to me. I really like the Rolex brand, and maybe one day I'll own one. Even then I'll continue to wear Seiko.
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1 June 2021, 10:17 AM | #131 | |
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However, Panerai not being popular with the instagram crowd or in high demand, doesn't make it any less a luxury product. Every luxury brand is to some extent exclusive because of price. Consumer demand, whether or not it outstrips supply, does not change the inherent nature of the item. My 2015 Rolex is no less or more luxury now in 2021 than it was when I bought it. You'd have to be stupid not to understand that.
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