More ADs revoked

[jcatral14]

Originally Posted by ndrs63

My point is, if you, as an AD, sold watches to the gray market for a profit, you got to close. It is wrong on all levels. If Rolex punishes such ADs, I’m on board


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I agree with you. Just saying that that was probably not the driving factor in these closures.

Originally Posted by Fleetlord

Hamilton is a strong player in their markets. They beat out Mayors for Rolex in Palm Beach Gardens and also retained Patek in that market as well.

But they are a bit of an outlier.

Rolex will continue to cull single location, family owned Rolex AD across the US.

There are just too many dealers in “bad” locations and distributing precious inventory to those dealers is a waste because they simply don’t have the impact that dealers in larger cities have. Plus large multi location chains have consolidated purchasing and management. Just so much easier to work with.

Many of these smaller jewelers (who solely focused on Rolex) will move on without a new watch line. Honestly the other brands they would be able to be authorized to sell, in many cases, wouldn’t be worth the buildout and buy-in required to get started. They just don’t sell anything like Rolex..

That’s why so many brands (IWC, Breitling, Panerai etc) are opening their own company boutiques or e-commerce. They can’t get any independent dealers to invest in their brands!

Originally Posted by Jack T
This is one of the more interesting threads on a subject that has been beaten to death.

And on the matter of Hamilton and Princeton being a small population center, central and northern New Jersey has considerable personal wealth, generated from both the New York and Philadelphia economies, as well as a very large and prosperous professional class in state.

Plant a store properly in New Jersey and you are accessible to a lot of people.

Makes total sense about the other brands.

I'm relieved Hamilton is still an AD. They are in a great spot between two major cities in a state full of tech and pharma and they have Patek too so Rolex is in good company.

[ArtNouveau]

Originally Posted by tpool

Check LA


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Hmmm….seems like there used to be a dealer in Lake Charles? Or another in Shreveport?

[EDL7]

Rolex..the most cut throat.. non-profit business ..in the world..lol..

[HeartRolex]

Originally Posted by JEdwardK

was there a reason given for the cancellation?

If the AD had done something wrong, probably wouldn't be openly sharing it. but just wondering if a reason was given

I see it happening to an AD in my city. I was told it’s because a Rolex Boutique is coming in, that doesn’t want to compete with them for business.

[S’portEye]

Originally Posted by ArtNouveau

Hmmm….seems like there used to be a dealer in Lake Charles? Or another in Shreveport?

Two dealers in Shreveport. Not sure about Lake Charles.

[cascadez71]

Originally Posted by Brew

It’s only a matter of time until the one out here in god’s country gets its crown yanked. They got the other one already.


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An honest shop, they were able to offer a kermit (2 pieces of two-tone purchase history over the last 6 years and some small amounts of jewelry) in April of this year. Waiting list only 6 months.

Southern tier dealer (now yanked) was not so kind in person.

[Rafeeq]

Originally Posted by whiskyrolex

Good riddance. These small family owned businesses are the worst offenders of bundling and forcing customers to buy jewelry and other crap. There's probably a few dozen more that should be closed in favor of boutiques.

Hm. The smallish family shop where I got my Datejust didn't give me any guff about "relationship," and rather than B.S. 'em, I specifically said that my girlfriend unfortunately would never want a Rolex. I guess different shops have different SOPs.

[teck21]

Originally Posted by EDL7

Rolex..the most cut throat.. non-profit business ..in the world..lol..

Rolex is not a non-profit business. Nobody has ever said it is not-for-profit.

It is a profitable business which all businesses need to be at some point, and Rolex SA is very profitable.

Commercial decisions need to be made on this basis.


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[Bozack90]

Originally Posted by Old Expat Beast

There's about 60 ADs in Hong Kong, and most of them look pretty much like that.

I saw a few in airports and shopping centers overseas like that also, can't remember if it was when I was flying through Germany or France

[teck21]

Originally Posted by Old Expat Beast

There's about 60 ADs in Hong Kong, and most of them look pretty much like that.

There’s nothing that grubby in Singapore (or anywhere in south east Asia probably). I am surprised to hear they exist in HK.


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[kizerman]

Originally Posted by EDL7

Rolex..the most cut throat.. non-profit business ..in the world..lol..

Non-profit doesn't mean what most people think. Their executives and board members make huge salaries and they have enormous overhead. Non-profit just means any leftover profit is donated to assigned charities.

[Mendota]

As Teck21 wrote a few posts ago, they are very much a for profit business like any other. They just happen to be owned by the Hans Wilsdorf Foundation, so net profits can flow through to that balance sheet for good work elsewhere.

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[Nairn1980]

Originally Posted by EDL7

Rolex..the most cut throat.. non-profit business ..in the world..lol..

Huge profit

[Old Expat Beast]

Originally Posted by teck21

There’s nothing that grubby in Singapore (or anywhere in south east Asia probably). I am surprised to hear they exist in HK.


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I wouldn't call it grubby, just sterile and bland.

I've seen some quite run-down Rolex ADs in Malaysia, Thailand and the Philippines, but at least they had character and were fun to visit.

[RTG]

Originally Posted by Old Expat Beast

I wouldn't call it grubby, just sterile and bland.

I've seen some quite run-down Rolex ADs in Malaysia, Thailand and the Philippines, but at least they had character and were fun to visit.

Regional standards are not equal. Rolex USA practically drags its AD’s over hot coals. Lesser standards for dealers in South/Central America and Europe. Doesn’t make sense.

[Calatrava r]

Fewer and fewer ADs and yet cases are totally empty at the remaining ADs. Rolex apparently will become all boutique at some point as AP has done. I can remember when there were two or three Rolex ADs in any nicer mall around the USA with cases filled to the brim.

[2loaded]

Originally Posted by Wahlberg

This store? I can understand why Rolex is shutting down stores looking like this. It just doesn't fit with everything they are going for. You don't see stores like this in Europe selling Rolex, especially not in a mall or the likes. I don't like the trend either, but that's HQ and you see it in every industry.

That's the one!
I went in when the new BLRO was announced in 2018 and they had a drawer full of Daytonas. Said the Pepsi was "Hot" but would take my money while I wait. I declined, hindsight on the Daytonas tho...