Rolex production.

[newenglandpatriot]

Hi all. New enthusiast. many people around the world have reported going to many ADs and seeing mostly date just and non popular models. It seems from a manufacturing standpoint that they should curtail the production of the non selling models and increase production of what people want. To build something that no one wants is just crazy. They should make all customers pay in full and guarantee delivery in 12 months or less. I know Rolex are who they are and I am nothing, but damn.

[Hub6152]

Rolex does what Rolex does and that’s it.

[RJRJRJ]

The inherent flaw in your logic is that datejusts are not popular and that nobody wants them.

[kddk]

Originally Posted by RJRJRJ

The inherent flaw in your logic is that datejusts are not popular and that nobody wants them.

This so much.

My first rolex was a sub and I can't wait to get a date just next when it is the right time for me.

[Pim]

Originally Posted by newenglandpatriot

Hi all. New enthusiast. many people around the world have reported going to many ADs and seeing mostly date just and non popular models. It seems from a manufacturing standpoint that they should curtail the production of the non selling models and increase production of what people want. To build something that no one wants is just crazy. They should make all customers pay in full and guarantee delivery in 12 months or less. I know Rolex are who they are and I am nothing, but damn.

IWC made this mistake, Rolex is not going to make it. Even Thierry Stern referred to this a couple of times.

IWC was known for their luxury precious metal watches when they came out with some steel ones. Eeeeeverybody wanted the steel ones, because .. a great brand at affordable prices. When at some point people didn't see the need to buy PM any more. IWC has been struggling since and is only now making a bit of a come back

Rolex is just fine where they are and has no need to end the waiting lists. They do not need the money and produce over a million watches per year, why in heavens name make that two million.

[fskywalker]

Originally Posted by Hub6152

Rolex does what Rolex does and that’s it.

Sent from my iPhone using Tapatalk Pro

[42itus]

What makes you think Datejust are not popular? Because they are very popular. I would say 4 out of 5 Rolex I see in the wild are DJ.


Sent from my iPhone using Tapatalk

[No SUBctitute]

Originally Posted by 42itus

What makes you think Datejust are not popular? Because they are very popular. I would say 4 out of 5 Rolex I see in the wild are DJ.

True, DJs are popular. But at most ADs I go to there are plenty of ladies two tone DJs and no steel sports models. So there is SOMETHING to what OP says.

[Rolexflex]

Originally Posted by Pim

IWC made this mistake, Rolex is not going to make it. Even Thierry Stern referred to this a couple of times.

IWC was known for their luxury precious metal watches when they came out with some steel ones. Eeeeeverybody wanted the steel ones, because .. a great brand at affordable prices. When at some point people didn't see the need to buy PM any more. IWC has been struggling since and is only now making a bit of a come back

Rolex is just fine where they are and has no need to end the waiting lists. They do not need the money and produce over a million watches per year, why in heavens name make that two million.

Was not aware of IWC experiencing that. Interesting to learn that though, thanks for sharing.

[TswaneNguni]

Threads like this is pointless .The same old story over and over .

[42itus]

Originally Posted by No SUBctitute

True, DJs are popular. But at most ADs I go to there are plenty of ladies two tone DJs and no steel sports models. So there is SOMETHING to what OP says.

No doubt that you won’t see SS sports in the cases but in my opinion Rolex sells more DJ than anything else.
Imagine a bizarro world where the cases are full of GMT and Daytona and the Datejust was the unicorn!


Sent from my iPhone using Tapatalk

[DoctorA]

If rolex produces more of the desired watches they will simply get less desired by a large majority that chases a watch as part of the hype!

[Johnpierpontmorgan]

Originally Posted by TswaneNguni

Threads like this is pointless .The same old story over and over .

Haha precisely

Complains after complains that they are unable to get the most popular in demand pieces as a small spender in The bigger picture. AD will first serve the needs of million dollar spenders vip who buys tons of jewelry and not a one and done small fish buyer

[donq]

Patek has similar issues with the Nautilus.
They could make and sell many more than they currently do.
Demand is very high for them, but they don’t want to be defined by a single product.

Believe it or not, Rolex knows exactly what they are doing, and have a good reason for it.

[brucethemanlee]

if Rolex plans, manufacturing philosophies, and the way they do business doesn't agree with you .... there are other watch brands to buy

no forces anyone to buy a Rolex. But if you are intent buying Rolex and certain SS models then you play by Rolex and Rolex AD rules in good times or bad times

[Sandpit]

Originally Posted by 42itus

Imagine a bizarro world where the cases are full of GMT and Daytona and the Datejust was the unicorn!


Sent from my iPhone using Tapatalk

Then this forum would be flooded with people desperate to get on a DJ waitlist or paying double retail.

The scenario isn't unbelievable

[sgwatchguy]

Originally Posted by 42itus

What makes you think Datejust are not popular? Because they are very popular. I would say 4 out of 5 Rolex I see in the wild are DJ.


Sent from my iPhone using Tapatalk

+1

I think Rolex sell more of DJ than the production of some mid sized companies. It’s a great product and a very popular watch. For quite a few people, that is Rolex.

[Hub6152]

Originally Posted by TswaneNguni

Threads like this is pointless .The same old story over and over .

If I had a buck for every post on this subject over the last two years I could afford a grey Hulk!

[42itus]

Originally Posted by Sandpit

Then this forum would be flooded with people desperate to get on a DJ waitlist or paying double retail.

The scenario isn't unbelievable

Yeah. Rolex could totally do a Randolph and Mortimer social experiment and make the WIS go crazy for TT Datejust.


Sent from my iPhone using Tapatalk

[Soarer]

I think most non-WIS folks buy DJ.

[joli160]

Originally Posted by Soarer

I think most non-WIS folks buy DJ.

I don't think so. The DJ is the go anywhere do anything dress up or down watch.

[beshannon]

Originally Posted by newenglandpatriot

It seems from a manufacturing standpoint that they should curtail the production of the non selling models and increase production of what people want.

Why?

[kodak]

DJ is quite popular. Why would anyone think it ain't?

[Oystersteel92]

Originally Posted by Sandpit

Then this forum would be flooded with people desperate to get on a DJ waitlist or paying double retail.

The scenario isn't unbelievable

That would be hilarious. All sorts of posts at how they went to their AD and there was a case full of Subs and GMT's but they were just laughed at when they asked about a SS DJ.

[Xenon]

Capitalism at its finest

[beshannon]

Originally Posted by kodak

DJ is quite popular. Why would anyone think it ain't?

Because it is not what they want

[DG123]

Originally Posted by newenglandpatriot

Hi all. New enthusiast. many people around the world have reported going to many ADs and seeing mostly date just and non popular models. It seems from a manufacturing standpoint that they should curtail the production of the non selling models and increase production of what people want. To build something that no one wants is just crazy. They should make all customers pay in full and guarantee delivery in 12 months or less. I know Rolex are who they are and I am nothing, but damn.

Most customers shopping for a Rolex are looking at Classic models and DateJust is Rolex best seller !

[verse214]

Was told by an AD you can currently order and obtain ANY precious metal Rolex (ex. the rainbow).

[Bigblu10]

Another crybaby I can't get what I want thread. Wah.

[Aberdein]

Rolex must be doing something right they have long lists of people waiting to buy their product. Whether they could make bigger profits by changing their business plan I don't know, perhaps they are happy with the status quo and increased profits isn't their aim?