Will Rolex discontinue the 116719 BLRO ???

[montecarlo77]

It is clear that the 116719 (white gold GMT) is not selling in the type of volume that would move the needle for Rolex so I am wondering what everyone thinks about the possibility for them to discontinue this model?

I know some people suggest Rolex will introduce a SS version of this "Pepsi" watch but that sure would seem unwise as it would make this white gold version less exclusive unless there was a significant visual difference.

It seems like it might be a smart move for Rolex to discontinue this watch because it is not selling well and if it was discontinued it would become more exclusive and help sagging values.

What are your thoughts on whether the white gold will be discontinued or if a SS version is coming?

[WatchOut4It]

What makes you say that the ceramic Pepsi isn't selling well? I've seen it around town, though i would never expect to see it in the same quantities as SS models. I don't anticipate Rolex converting it to SS; I think they'll come up with another color combo (Coke?) before doing that. Of course, it's all speculation....

[montecarlo77]

It does not appear to be selling well because prices are sagging for used ones and new ones are being offered for low to mid $20's now.

[m j b]

Originally Posted by montecarlo77

It does not appear to be selling well because prices are sagging for used ones and new ones are being offered for low to mid $20's now.

Show me where I can find a new one for low 20s and I'll buy it now.

[uncufunc]

Originally Posted by m j b

Show me where I can find a new one for low 20s and I'll buy it now.

https://www.rolexforums.com/showthread.php?t=537882

There are a couple of POs for a bit less

[handsfull]

Originally Posted by m j b

Show me where I can find a new one for low 20s and I'll buy it now.

Originally Posted by uncufunc

https://www.rolexforums.com/showthread.php?t=537882

There are a couple of POs for a bit less

Congrats (in advance) on your purchase!


I don't think the 116719 is selling any faster/slower than the 116718....so I believe the 116719 isn't going anywhere.

[Esoteric]

Originally Posted by m j b

Show me where I can find a new one for low 20s and I'll buy it now.

Here: https://www.rolexforums.com/showthread.php?t=502380

I had very few inquiries and even fewer offers!

[jonnyz1245]

Originally Posted by Esoteric

Here: https://www.rolexforums.com/showthread.php?t=502380

I had very few inquiries and even fewer offers!

Wow, thats a great price! They seem to have been moving this spring quite regularly and at higher prices for preowned.

[m j b]

Originally Posted by m j b

Show me where I can find a new one for low 20s and I'll buy it now.

Originally Posted by uncufunc

https://www.rolexforums.com/showthread.php?t=537882

There are a couple of POs for a bit less

Originally Posted by handsfull

Congrats (in advance) on your purchase!

Thanks!

Originally Posted by Esoteric

Here: https://www.rolexforums.com/showthread.php?t=502380

I had very few inquiries and even fewer offers!

OK, I see the problem. I had done a search on "BLRO" and both of those sellers listed it as "116719BLRO" and the lack of a space made my search fail. Lesson learned (for me) to try more variations.

As for others' comments about PM watches: my local AD does not typically stock PM in any model, just because they are slow movers. An AD in the city that I work in is supposedly going to get in a BLRO today and I will see it today or tomorrow because, really, seriously, I gotta look at it before I spend 20+ large on a watch.

Thanks for the links to the for sale threads...

[montecarlo77]

MJB:

Looks like you have multiple opportunities to buy in the low $20's and another one on Ebay went unsold with an asking price of $22,500 and they were willing to accept offers for even less than that. It's time to get your checkbook out!


http://www.ebay.com/itm/Rolex-GMT-Ma...3D302323431617

[m j b]

Originally Posted by montecarlo77

MJB:

Looks like you have multiple opportunities to buy in the low $20's and another one on Ebay went unsold with an asking price of $22,500 and they were willing to accept offers for even less than that. It's time to get your checkbook out!

Huh. It looks like that one and some others on eBay are local pickup only. What's up with that, do people not like to ship things, or are they afraid of insurance costs, liability, accusations of fraud, or what? A TRF seller also seems to have the same issue. Sorry for the hijack. I'm confused...

[tommy90]

Originally Posted by m j b

Show me where I can find a new one for low 20s and I'll buy it now.

My local AD has one for 20% Off in stock...


Sent from my iPhone using Tapatalk

[Chadridv]

Originally Posted by montecarlo77

It is clear that the 116719 (white gold GMT) is not selling in the type of volume that would move the needle for Rolex so I am wondering what everyone thinks about the possibility for them to discontinue this model?

I know some people suggest Rolex will introduce a SS version of this "Pepsi" watch but that sure would seem unwise as it would make this white gold version less exclusive unless there was a significant visual difference.

It seems like it might be a smart move for Rolex to discontinue this watch because it is not selling well and if it was discontinued it would become more exclusive and help sagging values.

What are your thoughts on whether the white gold will be discontinued or if a SS version is coming?

I think for a PM sports watch it's quite popular. I don't see it as a watch that's hurting in sales any more than any other PM sports watch, especially those made of white gold.

While discontuing it will (slowly) make it more exclusive I don't think any value increase would affect rolex enough for it to push them to make that decision.

That said, if they did ever come out with a SS Pepsi GMT, they may as well discontinue it as I believe the sales numbers on the 116719 would absolutely plummet. I don't see the two watches ever coexisting.

I think There's more of a possibility to see a SS Coke GMT, but I also think that's very unlikely.

[montecarlo77]

Discontinuing it would make it more exclusive and indirectly help Rolex as being viewed as an "investment or collectible watch" because Rolex does not want to see resale values plummet for its buyers. That is why I think it would make sense for Rolex to discontinue it, by doing so the value would stabilize quickly and start to move higher over time.

[HL65]

Originally Posted by montecarlo77

Discontinuing it would make it more exclusive and indirectly help Rolex as being viewed as an "investment or collectible watch" because Rolex does not want to see resale values plummet for its buyers. That is why I think it would make sense for Rolex to discontinue it, by doing so the value would stabilize quickly and start to move higher over time.

Sorry but PM Rolex have always traded at substantial discount so this is no different than any others. They are all dogs if one wants an investment they are guaranteed to lose 35% on day one. Then they might as well just discontinue all precious metal models and call it a day.

[Speed]

Originally Posted by montecarlo77

Discontinuing it would make it more exclusive and indirectly help Rolex as being viewed as an "investment or collectible watch" because Rolex does not want to see resale values plummet for its buyers. That is why I think it would make sense for Rolex to discontinue it, by doing so the value would stabilize quickly and start to move higher over time.

I'm not sure I agree here - if I read this right.

Rolex does not care about resale values in the secondary market.

They're all about maximizing revenue on new models. If those are not selling, they discontinue.

[montecarlo77]

Speed: Rolex absolutely cares about resale value because products that HOLD their value will always sell easy when new. If you sell products that drop huge in value, then fewer consumers will buy new and instead buy secondhand.

Ferrari is a great example of a company that releases limited quantities and makes a model for just a few years and because of that these cars do well in the resale market and often become collectible and solid investments that can also be enjoyed. Making something forever or flooding the market makes no sense. Both Rolex and Ferrari have to maintain an air of limited availability, exclusivity, and collector/investment value. For these reasons it would be smart for Rolex to discontinue this model in the next couple of years if not sooner.

[CYKBC]

Originally Posted by montecarlo77

Speed: Rolex absolutely cares about resale value because products that HOLD their value will always sell easy when new. If you sell products that drop huge in value, then fewer consumers will buy new and instead buy secondhand.

Ferrari is a great example of a company that releases limited quantities and makes a model for just a few years and because of that these cars do well in the resale market and often become collectible and solid investments that can also be enjoyed. Making something forever or flooding the market makes no sense. Both Rolex and Ferrari have to maintain an air of limited availability, exclusivity, and collector/investment value. For these reasons it would be smart for Rolex to discontinue this model in the next couple of years if not sooner.

Unlike Rolex, modern Ferraris plummet in value when driven/enjoyed. Solid investments they are not if you actually intend to use them as anything but garage queens.

[tkerrmd]

Originally Posted by montecarlo77

Discontinuing it would make it more exclusive and indirectly help Rolex as being viewed as an "investment or collectible watch" because Rolex does not want to see resale values plummet for its buyers. That is why I think it would make sense for Rolex to discontinue it, by doing so the value would stabilize quickly and start to move higher over time.

aint gonna happen

[locutus49]

Agree. Lots of wishful thinking on this website.

Originally Posted by tkerrmd

aint gonna happen

[123Blueface]

I sure hope not, at least not before I get this holy grail.

[VicLeChic]

I wonder.. wouldn't Rolex maximise profit by offering it in SS rather than YG? It would make it much more affordable to the many enthusiasts who'd be interested in adding it to their collection. I would expect potential demand for SS to be much higher than for YG.

Where's the higher profit here:

(price YG - cost YG) x quantity "a"
vs.
(price SS - cost SS ) x quantity "b"

where "b" is a high multiple of "a" whereas cost YG is most probably a low multiple of cost SS


I'm sure the marketing boffins at Rolex have figured it out. I don't see a change from YG to SS outlandish at all, apart from the fact that I would happily embrace it. It'd be a win-win as far as I'm concerned, although I'm more of a Coke guy myself and would love a RONR in SS.

[No SUBctitute]

Originally Posted by montecarlo77

It is clear that the 116719 (white gold GMT) is not selling in the type of volume that would move the needle for Rolex so I am wondering what everyone thinks about the possibility for them to discontinue this model?

I know some people suggest Rolex will introduce a SS version of this "Pepsi" watch but that sure would seem unwise as it would make this white gold version less exclusive unless there was a significant visual difference.

It seems like it might be a smart move for Rolex to discontinue this watch because it is not selling well and if it was discontinued it would become more exclusive and help sagging values.

What are your thoughts on whether the white gold will be discontinued or if a SS version is coming?

I was discussing this very thing with an AD in the midwest. He said the Pepsi was not selling good at all in his shop.

[AS1]

Originally Posted by No SUBctitute

I was discussing this very thing with an AD in the midwest. He said the Pepsi was not selling good at all in his shop.

did he say if other PM watches with MSRPs around $40K are selling good?

[No SUBctitute]

Originally Posted by AS1

did he say if other PM watches with MSRPs around $40K are selling good?

He implied it was selling worse than other PM, but did not say. Fair point.

[Hotrod297]

I don't think it'll be discontinued anytime soon and not sure about sagging sales? if sales are sagging, all they'll do is reduce production until they are ready to officially end it. When they do discontinue it, expect a new model to be released.
If you see the release of a Coke or Rootbeer GMT in PM, then I'd expect the Pepsi or the Green Anniversary Dial GMT to be discontinued.
If it is discontinued, it won't be reintroduced as a SS.

[Chewbacca]

Originally Posted by montecarlo77

It is clear that the 116719 (white gold GMT) is not selling in the type of volume that would move the needle for Rolex so I am wondering what everyone thinks about the possibility for them to discontinue this model?

I know some people suggest Rolex will introduce a SS version of this "Pepsi" watch but that sure would seem unwise as it would make this white gold version less exclusive unless there was a significant visual difference.

It seems like it might be a smart move for Rolex to discontinue this watch because it is not selling well and if it was discontinued it would become more exclusive and help sagging values.

What are your thoughts on whether the white gold will be discontinued or if a SS version is coming?

i believe they're selling just fine for a pm tool watch. but its clear a ss pepsi is not an unrealistic possibility since the ss sky-d made the most waves at Basel and pissing off the PM sky-d owners was deemed worth the risk.

[Cru Jones]

Sure, but like this: discontinue the current BLRO at the same time a new SS GMT is introduced (coke? sprite?), then wait several years (3 to 5?), then bring back the red/blue in SS form with more vibrant colors closer to the 16710 instead of the early bakelite inserts.

[KDS777]

IMHO.........it would have been 100% more successful it they got the Pepsi colours correct. Put the two watches side by side and it absolutely pales in comparison to the previous GMT. They don't sell in my market. But then again, I think I was the only 116618LB sale my AD had all year and there is still one at another AD here, and it has been there well over a year.

[Cru Jones]

Originally Posted by KDS777

IMHO.........it would have been 100% more successful it they got the Pepsi colours correct. Put the two watches side by side and it absolutely pales in comparison to the previous GMT.

You may not like the colors, but they aren't "incorrect". The colors pay homage to the bakelite inserts from decades ago.

And, personally, I find them to be classier for a WG piece than the vibrant red/blue of the 16710.