Omega discounts STOPPING?

[CEG]

20% off available now in UK on Speedy 1863 or 007. Inbox if you need the AD.

[Cassidy776]

How will they sell any watches if they stop discounting???

[jj312]

https://www.reuters.com/article/us-s...-idUSKBN29X0MU

Swatch Group posts first annual loss in 40 years, I think they’ll be looking to move some watches.

[Nordicbeast]

^Interesting

I love Omegas and have owned several but I can't imagine paying full retail for one as they seem to depreciate by 50% the moment that you receive them. By contrast I wouldn't lose a dime if I sold my DSSD today....

[AdamW]

Well, I just got 20% off a new Speedy 1861 so thank goodness there are still some ADs out there willing to work to get the sale. Hope the discount going away is just hype.

[cts]

Recently got 12% off my beautiful 1863. Would have paid full retail though. I love it!

[quadraaa]

As I see it, discounts exist for a reason, and this reason is not the generousity of Omega, but the balance of supply and demand. If Omega stop discounting, they will face a decrease of demand. It can be that the customers will accept the new level of prices over time though. The question is who will blink first - Omega and OBs bearing sales drop or the customers wanting a new watch. And to succeed with this move Omega need to have a tighter control over their distribution, so that their watches don't pop up at greys with big discounts.
This does not apply to the very-much-in-demand watches like the new Speedy.

[AdamW]

Originally Posted by quadraaa

As I see it, discounts exist for a reason, and this reason is not the generousity of Omega, but the balance of supply and demand. If Omega stop discounting, they will face a decrease of demand. It can be that the customers will accept the new level of prices over time though. The question is who will blink first - Omega and OBs bearing sales drop or the customers wanting a new watch. And to succeed with this move Omega need to have a tighter control over their distribution, so that their watches don't pop up at greys with big discounts.
This does not apply to the very-much-in-demand watches like the new Speedy.

I think you make some good points here. Another is whether the watch buying public sees enough value in the Omega brand to start to pay full retail. We've been used to getting discounts for so long I think that's going to be a difficult challenge, especially given past resale values being so low.

[texasmade]

4 years ago almost all Rolexes were purchased with a discount with the exception of the Daytona. Now just about all of them are MSRP from an AD. If Omega really wanted to, they could stop the discounting.

[khalifam]

Originally Posted by texasmade

4 years ago almost all Rolexes were purchased with a discount with the exception of the Daytona. Now just about all of them are MSRP from an AD. If Omega really wanted to, they could stop the discounting.

The Daytona was given away for free when you bought a ladies datejust on a serious note, Omega can deffo pull it back.

Sent from my SM-N986B using Tapatalk

[Muzikman]

Internet and specially the YouTube watch reviewers/dealers have spoiled it. They have created such hype around rolex and now it’s slowly catching to all brands. Wait till someone like Mayer will talk about how he finds a particular omega special and thinks it’ll appreciate in value! 3 years back I could get a SS sub at a 12% disc and I picked one. Also was available at the same time a batman at retail. Omegas were available at 25% off! Now I believe max 8% if you’re lucky! Atleast in my side of the world.


Sent from my iPhone using Tapatalk

[ganiccus]

If Omega tells their AD network to stop discounts and their sales plummet in consequence, they will simply tell Omega to stuff it or they drop the brand from their store.

[AdamW]

Originally Posted by ganiccus

If Omega tells their AD network to stop discounts and their sales plummet in consequence, they will simply tell Omega to stuff it or they drop the brand from their store.

I think this is true. Aside from us WIS, the Omega brand just doesn't resonate with the general public like Rolex. Heck, to the untrained watch buyer, TAG has just as much cache!

[samson66]

Originally Posted by AdamW

I think this is true. Aside from us WIS, the Omega brand just doesn't resonate with the general public like Rolex. Heck, to the untrained watch buyer, TAG has just as much cache!

Not sure about that. Before I bought my first nice watch I knew of only two luxury watch brands. Rolex and Omega. I think most non-WIS people know of Omega. It's a distant #2 to Rolex, but I do think there is quite a bit of awareness of the brand out there.

Beyond those two brands, most people can't tell the difference between a Patek and a Michael Kors

[C0d]

Originally Posted by samson66

Not sure about that. Before I bought my first nice watch I knew of only two luxury watch brands. Rolex and Omega. I think most non-WIS people know of Omega. It's a distant #2 to Rolex, but I do think there is quite a bit of awareness of the brand out there.

Beyond those two brands, most people can't tell the difference between a Patek and a Michael Kors

I'd like to add the most younger folk know Omega better than baby boomers simply because of Bond connection.

I think about 10 years ago Tag was bigger than Omega or seemed to have more presence but Omega for sure has overtaken all other brands (except the Crown ofc) in recent years.

Its not about the WIS only. Visit any watch forum and you will find Omega section is pretty noisy. Tag might as well be dead to WIS crowd. LOL.

The only time someone has commented on my watch has been on my Omega and Galaxy S

Edit: and yes, growing up I loved Rolex and then found Omega. Didn't really know much about anything and nothing else really peaked my interest. You know come to think of it, that might as well be true today. Omega has the most models I desire with Rolex being second and Patek third.

Most people will perhaps notice Rolex and not say anything, assuming dude can be a snob

[AdamW]

Originally Posted by samson66

Beyond those two brands, most people can't tell the difference between a Patek and a Michael Kors

I've got to give you this!

[trippinjimmy]

Originally Posted by samson66

Not sure about that. Before I bought my first nice watch I knew of only two luxury watch brands. Rolex and Omega. I think most non-WIS people know of Omega. It's a distant #2 to Rolex, but I do think there is quite a bit of awareness of the brand out there.

Beyond those two brands, most people can't tell the difference between a Patek and a Michael Kors

So...Michael Kors or ... Invicta?

[n3rd]

When the markets crap the bed the discounts will reappear.

[rich-96db]

Just received a 15% discount on a new 41mm Constellation that is arriving tomorrow. Was told no discount on the new Speedmasters for the time being.

[Jack T]

Originally Posted by OrangeKenny

Yup I agree. I will happily pay full retail when my AD finally gets them back in

I really like Omega, and the Seamaster is a great line, but I don’t happily pay full retail for anything!!

[Jack T]

Originally Posted by trippinjimmy

So...Michael Kors or ... Invicta?

Invicta for sure; comes with an complimentary dose of testosterone.

[C0d]

Originally Posted by Jack T

Invicta for sure; comes with an complimentary dose of testosterone.

Michael Kors might come with more lady love.

[Cassidy776]

Originally Posted by rich-96db

Just received a 15% discount on a new 41mm Constellation that is arriving tomorrow. Was told no discount on the new Speedmasters for the time being.

10%-12% discounts on new Speedmasters at my AD....since the 3861 will be the regular production Moonwatch for years, I'll wait until the discounts are larger. Got 20% off of my recent 1861 purchase.

[Mini2]

My AD saying no discount what so ever but has anyone got any discount recently thanks

[Sherwooddavid]

From what I've been hearing the 1861's are becoming very scarce at AD's and they aren't discounting what little stock they have and the price has actually been going up a bit on the secondary market.

[beshannon]

Originally Posted by Mini2

My AD saying no discount what so ever but has anyone got any discount recently thanks

This is a very good thing.

Brands need to stop devaluing themselves.

[Mini2]

Originally Posted by beshannon

This is a very good thing.

Brands need to stop devaluing themselves.

What about retailers who need to move stock and cover cash flow?

[beshannon]

Originally Posted by Mini2

What about retailers who need to move stock and cover cash flow?

What about them?

If they cannot afford to be a dealer then perhaps they should not be.

Why does driving down the value of Omega help them in that scenario?

What about Breitling or TAG?

Rolex and Patek have it right, luxury jewlery should not be available to everyone.

[1665fan]

Originally Posted by Fleetlord

Omega still makes far, far too many watches for this to stick.

Perhaps the Speedy can hold for a bit, but ultimately Omega will crank these out subsequently reducing demand and forcing discounts to move dead Omegas out the door.

Pretty much…

[texasmade]

Over on Omegaforums there was discussion that Omega raised wholesale prices on dealers while keeping MSRP the same. If that really happened then discounts will get even smaller for new watches.