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27 October 2018, 01:22 AM | #31 |
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27 October 2018, 01:27 AM | #32 |
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Well the stock market is starting to rumble. Perhaps Rolex foresaw the downturn and was just getting ready for it by "downsizing" production.
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27 October 2018, 01:30 AM | #33 |
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Still up 30% since 2016, sir!
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27 October 2018, 02:03 AM | #34 | |
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People just want to get their hands on a Rolex and at this point all models are up for Grabs... People who weren't eyeing DJ's, Explorers ! and !! and PM models are now scrambling just to get them since professional models are no longer displayed and on a list... |
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27 October 2018, 02:22 AM | #35 |
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AD always tell the truth
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27 October 2018, 02:30 AM | #36 |
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27 October 2018, 05:11 AM | #37 |
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Not sure how 6 Rolex watches in a 75-slot display will look so much better than the same 6 watches in a 100-slot display...!
PP displays are always awesome! So are VC, JLC, and ALS. Even Panerai. They emanate some careful through and artistic touch. Rolex, not so much. |
27 October 2018, 06:07 AM | #38 |
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They should make the displays also "smash and grab" proof as well.
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27 October 2018, 06:09 AM | #39 |
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Some ADs have pretty thick glass which takes a sledgehammer at least a couple of knocks to get through... If you have bulletproof glass, I'm not sure if the AD would be able to afford that for all their displays At the end of the day, they foot the bill
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27 October 2018, 06:13 AM | #40 |
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27 October 2018, 06:27 AM | #41 |
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Seems like evidence of a merchandising / marketing strategy to me...hmm
I wonder why ROLEX would otherwise mnimalize their displays? |
27 October 2018, 07:13 AM | #42 | |
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I spoke with an AD yesterday that said they are being told this will be the pattern for 2 more years, possibly longer. |
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27 October 2018, 07:16 AM | #43 | |
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E- |
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27 October 2018, 08:05 AM | #44 |
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27 October 2018, 09:07 AM | #45 |
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Maybe they are just adjusting for the possibility of the next generation upgrading Apple watches every 2-3 years instead of buying mechanical watches.
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27 October 2018, 09:12 AM | #46 |
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Ben Bridge in Washington Square (outside of Portland) renovated their store a few years ago so that their Rolex section is a mini boutique. In addition to the counter cases, they added wall cases. These days, the wall cases are 100% empty, 100% of the time. I would estimate the counter cases are consistently more than 50% empty. So to get rid of the "ghost town" look, they'd not only have to shrink down the counter displays, but get rid of the wall cases altogether. No amount of shrinking is going to put watches in them without increased supply. Nothing from nothing leaves nothing. You gotta have something, if you want to fill the case.
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27 October 2018, 09:24 AM | #47 | |
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27 October 2018, 09:46 AM | #48 | |
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2. What expansion? Do you mean Rolex overproduction that lead to grey market "whoring" of pricing that was an embarrassment to the brand? A problem that seems to be magically fixed now because of....well...ROLEX!! |
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27 October 2018, 09:48 AM | #49 | |
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LOL - THAT is embarrassing. |
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27 October 2018, 09:57 AM | #50 | |
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A Rolex Submariner without stickers, selling for MORE than retail on the grey market is a beautiful thing in the world of luxury branding.. Why is this such a struggle? |
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27 October 2018, 10:02 AM | #51 | |
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2. The store expansion mentioned in JS’ post regarded an AD in Oregon. I personally don’t consider a 10%-15% discount with an associated risk whoring nearly to the extent that a 15%-20% premium with the same risk and same abundance from the today’s grey. I still contend the entire inventory issue is nothing more than an excessive demand. |
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27 October 2018, 10:03 AM | #52 | |
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However, this situation isn't great, either. ADs look like ghost towns, and grays have plentiful stock offered for extortionate prices. That makes the brand look to be in high demand, but it has a "Wild West" feel to it. When people feel compelled either to kiss the boots of authorized dealers to be granted the "privilege" of paying MSRP, or to play ball with unauthorized sellers who charge and arm and a leg, some of the prestige of the brand is tarnished. I can't read Rolex's mind, but I have to think this wasn't the situation they had in mind if their goal was to solve oversupply and discounting. |
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27 October 2018, 10:06 AM | #53 |
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It explains the current demand/supply rate. Thanks for sharing.
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27 October 2018, 10:15 AM | #54 | |
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I spoke with well respected TS that told me if he has an item listed online he ha S at least three in the hole, usually 5. |
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27 October 2018, 10:37 AM | #55 | |
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This is an excellent, excellent post. As you know, I have been vehemently supporting the position of Rolex limiting distribution of SS Sports models in order to "right the ship" for a number of issues, along with match the marketing strategies of other "elite" luxury brands (Hermes, Patek...etc), because exclusivity is what the luxury market CRAVES......but you do bring up the most lucid argument against this specific "strategy" in that the situation we are in now is also less than ideal. I do agree that the merchandising in most stores looks terrible. I would have expected Rolex to anticipate and plan that merchandising better. But all companies make BIG mistakes from time to time and perhaps this was a ridiculous oversight The disparity in supply between grey market and AD is also brand tarnishing. The street pricing issue is fixed, but there are still too many watches hitting the grey market...I have my own theories on why that is, but that is a separate thread worthy topic... I have been waiting to see what ROLEX would do about the merchandising issue...and if this is happening as the OP describes, I feel it will turn into a longer term point of purchase experience for the consumer, something more robust than Patek, but certainly less than what was presented before. I think the days of the FULL Rolex case are over, regardless for the "reason" for this shortfall of AD inventory. |
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27 October 2018, 12:05 PM | #56 | |
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If there was 0 discount but any watch is available at an AD that is perfectly fine. I'm happy for that to happen. When NOTHING is available at ADs and EVERYTHING is available at any gray dealer well that is a problem. |
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27 October 2018, 12:07 PM | #57 |
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30 October 2018, 11:18 AM | #58 |
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btw if anyones interested, local AD I just visited just confirmed Rolex already swapped the display inserts, and I gotta say, the display cases looked much better. Still bad though haha.
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