ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
12 November 2018, 02:14 PM | #1 |
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Rolex Wants Your Feedback
During a recent conversation with a manager at Rolex USA it was confirmed that they monitor this Forum. It comes up in their weekly managers meeting.
So if you want to make a comment here’s your opportunity! |
12 November 2018, 02:15 PM | #2 |
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I hope they monitor it
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12 November 2018, 02:22 PM | #3 |
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Yeah I knew that. I'm going to ask Rolex if we can get a Platinum Bezel, on the 116506 Daytona instead of the ceramic one.
That ice blue dial is awesome, but some (possibly many) folks would like it paired with another color than brown... I want some different colors on the 116622 Yachtmaster. I'm not feeling the new basil release colors... I would like to have a new Day Date clasp designed so that like an easy-link we can get some adjustability! I'm sure your engineers are dying to accommodate... We should have a Rolex Rep that chimes in occasionally and can chat with us for a few ticks... And I have more but lets start there... Ask them if they can give us a sign when they are here.. WE love you ROLEX!!
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12 November 2018, 02:27 PM | #4 |
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Then they should be well up to speed on all the frustration going on about non-commercial buyers not being able to walk into ADs and purchase a watch they've aspired to own for themselves.
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12 November 2018, 02:27 PM | #5 |
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Nice.
Proves my point that weekly manager meetings produce little to no results. |
12 November 2018, 02:35 PM | #6 |
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I surely hope they were following that "crown not aligned" thread closely then.
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12 November 2018, 02:39 PM | #7 |
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Agreed, I will probably just stick with Breitling or maybe try out an Omega. Your strategy of throttling the market whether intentional or not is hurting your reputation. I would think you would want your limited pool of buyers to have a luxury experience and develop a relationship with the brand through your vetted dealers instead of your biggest dealer being some virtual back alley carpetbagger reseller. I like going to the AD and negotiating a fair price and enjoying the experience, not feeling like I am being held hostage or have to wait on a list for the privilege. Fix the problem by temporarily flooding the market to create some equilibrium and make the AD's work for the sale. You could also sell direct on your website for MSRP and probably make more money than you are making now for those that do not want or need the AD experience. Your real customers are watching how you react to this.
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12 November 2018, 02:40 PM | #8 |
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I'd like to see more variety in chronometer hang tags. I'm tired of collecting red and green. Let's see other colors. Navy blue might be nice for a change.
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12 November 2018, 02:40 PM | #9 |
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12 November 2018, 02:41 PM | #10 |
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12 November 2018, 02:42 PM | #11 |
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" I Love Rolex!"
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12 November 2018, 02:43 PM | #12 | |
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I'd like to see less time spent on hang tags--in fact, no hang tags at all would be fine--and more time spent on figuring out how to deliver desired watches to the customers who desire them. |
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12 November 2018, 02:49 PM | #13 |
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Rolex, if you’re listening....
I have 1 word for you.....just 1 word....... Lugholes
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12 November 2018, 02:55 PM | #14 | |
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Rolex isn't stupid -- they recognize that the enthusiast community is a drop in the bucket of their sales. I'm sure they sometimes do find the feedback on this forum useful, but they know better than to think we represent their usual buyer. |
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12 November 2018, 03:07 PM | #15 | |
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It wouldn't appear to affect overall sales, not only because the average, undiscerning customer may be perfectly happy to buy a Datejust, but also because grays clearly have plenty of stock on hand. That means, as far as Rolex is concerned, they're still selling plenty of sports models; a sale is a sale. It remains to be seen if the situation eventually turns off customers and has a negative effect over the longer term. |
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12 November 2018, 03:11 PM | #16 | |
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Sarcasm is also a lost art. Is this really a serious thread? |
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12 November 2018, 03:15 PM | #17 | |
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Rolex already has much better data than we can provide anecdotally, and our frustrations are distinct enough from the potential frustrations of "regular" watch buyers as to be irrelevant. It's entirely possible that non-enthusiast watch buyers are actually pleased that the prestige of the datejust or two-tone sports model they easily bought at their local AD has gone up. Or, those people might be just as frustrated as the enthusiasts are. But nothing Rolex reads here will tell them how 99% of their buyers are feeling about the current retail situation. |
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12 November 2018, 03:24 PM | #18 | |
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12 November 2018, 03:25 PM | #19 |
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The current issues (stock / grey market / etc ...) have snowballed out of control fast.
It will take combine efforts from Rolex to ADs, Grey, flippers, genuine end users to work together in order to solve the problems. When someone can make easy $5K+ on flipping a watch ... everyone will want a piece of that $5K. There is no easy solution and I hope Rolex will at least keep it under control, not let it get worse. There are possible solutions. Hope Rolex will fix before it's too late. |
12 November 2018, 03:26 PM | #20 |
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Why don't they just skip ADs and sell directly to grays.
I was dead set om getting a BLRO, even phoned my AD as soon as it was announced (as in seconds after it was announced). As every watch takes a lot of saving, I can't buy two or three other models just to get a SS sports model. So their allocation goes to the big spenders. At this stage I have shifted my focus to a 5 digit GMT, coke or pepsi. Having recently acquired a 90's Tudor sub, I have fallen in love with the dimensions and the tin can bracelet actually makes it more comfortable on the wrist. Who knew |
12 November 2018, 03:33 PM | #21 | |
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Because Rolex wants strict control over the prices of their watches. |
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12 November 2018, 03:37 PM | #22 |
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12 November 2018, 03:39 PM | #23 |
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Really, you think an AD provides this? Ha. They would have complete control if they sold direct on the web. This would give them total control and probably better margins. The value of the AD is gone in my mind as the AD's are not really adding any value when all they do is put you on a list. Right now, for several of their top sellers, some grey market back alley website is their biggest seller. I am sure Rolex loves this. Not.
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12 November 2018, 03:41 PM | #24 |
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12 November 2018, 03:43 PM | #25 |
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12 November 2018, 03:44 PM | #26 |
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12 November 2018, 03:58 PM | #27 | |
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As for selling direct, would imagine it's a combination of not wanting to be in the business of dealing with the end user, and they probably believe there is a lot of value in the whole "experience". We aren't the normal bunch here; where many of us won't think twice about dropping 10k+ online to add another watch to the collection. |
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12 November 2018, 04:12 PM | #28 |
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That's a good point, but if ADs are simply selling out the back door to grays above MSRP, then the ADs are in Jesse James's gang, to extend your metaphor. If they aren't, then a whole lot of customers are doing a whole lot of flipping to be keeping the grays flush with stock, in which case, Rolex still isn't in control of pricing.
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12 November 2018, 04:13 PM | #29 |
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I don't believe it.
I have no doubt that some people at Rokex read the forum and that some may even participate, but I reject the idea that the forum influences business decisions. Sent from my SM-G965U using Tapatalk
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12 November 2018, 04:17 PM | #30 |
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Technically...wouldn't that be TWO words? Lug holes.
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