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Old 8 January 2017, 09:04 AM   #1
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** 100% confirmed Basel info & discontinued models info

- Sea-Dweller 4000 has been discontinued. A re-designed model may replace it within the next couple years.

- All 26mm models have been discontinued and are being replaced by the 28mm model. Any 26mm stock that ADs have can be sent to Rolex by the AD to have the dial changed to a different color at no charge. Rolex wants ADs to sell down their 26mm models as soon as they can.

- The elastomer strap that is currently only on the 37/40mm everose Yacht-Master will be available on at least one other Professional series model.

- 34mm Oyster Perpetual and Date will be discontinued.

- Datejust II in steel and steel and white gold are discontinued and will be replaced by the Datejust 41. The jubilee bracelet will be an option on the Datejust 41 and will have the same oyster clasp that the yellow/steel and everose/steel Datejust 41s already have.
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Old 8 January 2017, 09:13 AM   #2
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Old 8 January 2017, 09:14 AM   #3
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Old 8 January 2017, 09:16 AM   #4
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Ok, for the sake of continuity, I'll bite...are you serious? Married to a high up Rolex executive? Source?
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Old 8 January 2017, 09:18 AM   #5
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Against my better judgement I will bite also. Where's the proof?


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Old 8 January 2017, 09:20 AM   #6
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i'm the Rolex specialist at the AD where I work and had a recent conversation with our rep. This is the first time information like that has been given pre-Basel. Not too big of surprises for the most part. I was surprised about the Sea-Dweller being discontinued.
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Old 8 January 2017, 09:34 AM   #7
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i'm the Rolex specialist at the AD where I work and had a recent conversation with our rep. This is the first time information like that has been given pre-Basel. Not too big of surprises for the most part. I was surprised about the Sea-Dweller being discontinued.
Whoomp there it is.
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Old 8 January 2017, 10:56 AM   #8
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i'm the Rolex specialist at the AD where I work and had a recent conversation with our rep. This is the first time information like that has been given pre-Basel. Not too big of surprises for the most part. I was surprised about the Sea-Dweller being discontinued.
This is correct. I am the rep that he talked with. We are also discontinuing the Dd40 and the SkyDweller. I have also heard from my boss that the world is flat and I would openly encourage everyone to beleive what they read on the internet. Now quickly go buy all the SD4s. RUN!!!!!
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Old 8 January 2017, 10:20 PM   #9
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i'm the Rolex specialist at the AD where I work and had a recent conversation with our rep. This is the first time information like that has been given pre-Basel. Not too big of surprises for the most part. I was surprised about the Sea-Dweller being discontinued.


I agree, I knew about the All 26mm being discontinued but surprised at SD4k
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Old 8 January 2017, 09:22 AM   #10
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I own an SD4k and love it. I'd be thrilled if they discontinued it.


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Old 8 January 2017, 09:24 AM   #11
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I own an SD4k and love it. I'd be thrilled if they discontinued it.


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No kidding. Talk about a limited production run!
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Old 8 January 2017, 10:23 AM   #12
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I own an SD4k and love it. I'd be thrilled if they discontinued it.


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Never understood this logic. Why does it appeal to you that they discontinue a model that you report to love??

Do you think it will somehow increase your "investment"? If that's the reason I hope that you have a significantly more diversified portfolio.

Do you simply want to deny others the same opportunity? If that's the reason it's hardly in keeping with the overall spirit the watch aficionados that frequent these forums.

Lastly, is the watch that you love insured? If so, how would you plan on replacing it if it were ever lost or stolen? Presumably you'd accept a used watch as a substitute, because with its discontinuation that's all that would ultimately be available to you.


I personally hate to see a model discontinued, for all of the above reasons, but somehow I often read posts like yours where some seem to relish the prospect of a watch discontinued. I'm just trying to figure out why?
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Old 8 January 2017, 11:46 AM   #13
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Never understood this logic. Why does it appeal to you that they discontinue a model that you report to love??



Do you think it will somehow increase your "investment"? If that's the reason I hope that you have a significantly more diversified portfolio.



Do you simply want to deny others the same opportunity? If that's the reason it's hardly in keeping with the overall spirit the watch aficionados that frequent these forums.



Lastly, is the watch that you love insured? If so, how would you plan on replacing it if it were ever lost or stolen? Presumably you'd accept a used watch as a substitute, because with its discontinuation that's all that would ultimately be available to you.





I personally hate to see a model discontinued, for all of the above reasons, but somehow I often read posts like yours where some seem to relish the prospect of a watch discontinued. I'm just trying to figure out why?






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Old 8 January 2017, 11:51 AM   #14
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To answer your question...

1. My SD4k is not an investment. I wear it for my enjoyment.

2. My Rolex is not part of any portfolio...and I'm not sure why my portfolio would be any of your concern.

3. If somebody wants to enjoy the SD4k they should buy one. Kind of like the Pepsi being discontinued. It makes them collectible in the future. And yes I do like having something that not everyone has.


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Old 8 January 2017, 12:28 PM   #15
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Never understood this logic. Why does it appeal to you that they discontinue a model that you report to love??

Do you think it will somehow increase your "investment"? If that's the reason I hope that you have a significantly more diversified portfolio.

Do you simply want to deny others the same opportunity? If that's the reason it's hardly in keeping with the overall spirit the watch aficionados that frequent these forums.

Lastly, is the watch that you love insured? If so, how would you plan on replacing it if it were ever lost or stolen? Presumably you'd accept a used watch as a substitute, because with its discontinuation that's all that would ultimately be available to you.


I personally hate to see a model discontinued, for all of the above reasons, but somehow I often read posts like yours where some seem to relish the prospect of a watch discontinued. I'm just trying to figure out why?
He has one. I take it you want one. Me too. It's ok.
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Old 8 January 2017, 01:27 PM   #16
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He has one. I take it you want one. Me too. It's ok.
I actually don't want one. Just curious why you wouldn't want me to have one if I did?
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Old 8 January 2017, 01:33 PM   #17
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I actually don't want one. Just curious why you wouldn't want me to have one if I did?
Where did I say that? I suggest you get one.
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Old 8 January 2017, 01:20 PM   #18
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Originally Posted by Tony64 View Post
Never understood this logic. Why does it appeal to you that they discontinue a model that you report to love??

Do you think it will somehow increase your "investment"? If that's the reason I hope that you have a significantly more diversified portfolio.

Do you simply want to deny others the same opportunity? If that's the reason it's hardly in keeping with the overall spirit the watch aficionados that frequent these forums.

Lastly, is the watch that you love insured? If so, how would you plan on replacing it if it were ever lost or stolen? Presumably you'd accept a used watch as a substitute, because with its discontinuation that's all that would ultimately be available to you.


I personally hate to see a model discontinued, for all of the above reasons, but somehow I often read posts like yours where some seem to relish the prospect of a watch discontinued. I'm just trying to figure out why?
Let's just take a step back and breath...
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Old 8 January 2017, 01:27 PM   #19
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Let's just take a step back and breath...
Ok, thanks.

Edit: after re-reading my initial post I can see that it might have come across more heated then intended. Wasn't meant confrontational but can certainly see how it might appear that way. Thanks for pointing that out, and apologies to the OP or anyone else who took offense.
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Old 8 January 2017, 02:07 PM   #20
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Ok, thanks.

Edit: after re-reading my initial post I can see that it might have come across more heated then intended. Wasn't meant confrontational but can certainly see how it might appear that way. Thanks for pointing that out, and apologies to the OP or anyone else who took offense.


All is good Tony64! I don't wish to see anyone denied a watch they may want. It seems as a Rolex is discontinued they become more sought after and in demand. I personally don't look at my Rolex as an investment but it would be cool if it did go up in value over time. When they were still making the Pepsi/Coke GMT's they were no big deal. Now they are coveted and sought after. Cheers.


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Old 8 January 2017, 07:43 PM   #21
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Never understood this logic. Why does it appeal to you that they discontinue a model that you report to love??



Do you think it will somehow increase your "investment"? If that's the reason I hope that you have a significantly more diversified portfolio.



Do you simply want to deny others the same opportunity? If that's the reason it's hardly in keeping with the overall spirit the watch aficionados that frequent these forums.



Lastly, is the watch that you love insured? If so, how would you plan on replacing it if it were ever lost or stolen? Presumably you'd accept a used watch as a substitute, because with its discontinuation that's all that would ultimately be available to you.





I personally hate to see a model discontinued, for all of the above reasons, but somehow I often read posts like yours where some seem to relish the prospect of a watch discontinued. I'm just trying to figure out why?


However you cut it, and whether you like it or not. when something is rare or has been discontinued it creates More of a demand. Existing owners feel more privileged to own one.

Examples; Why are Daytona's so rare? Because they are in limited supply. Rolex know (as any company that markets well) that this creates even more demand. How many new Daytona owners have you seen posting on here? It's normal.

Man seeking a rare classic one of a kind car. How many times have you seen something being promoted as 'rare'?

Clearly people go for this and buy in to it. It's human nature I'm afraid.
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Old 8 January 2017, 07:53 PM   #22
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However you cut it, and whether you like it or not. when something is rare or has been discontinued it creates More of a demand. Existing owners feel more privileged to own one.

Examples; Why are Daytona's so rare? Because they are in limited supply. Rolex know (as any company that markets well) that this creates even more demand. How many new Daytona owners have you seen posting on here? It's normal.

Man seeking a rare classic one of a kind car. How many times have you seen something being promoted as 'rare'?

Clearly people go for this and buy in to it. It's human nature I'm afraid.
Not true at all. Demand is based entirely on desirability. Rare makes desirable pieces more valuable, it doesn't make undesirable pieces desirable.

Desirability is based on intangible traits that are very often quite difficult to predict. There is no certainty that a discontinued model will become desirable. There are many old Rolex models that aren't desirable and don't bring premium pricing.

Add to which, no modern model is rare.
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Old 8 January 2017, 08:26 PM   #23
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** 100% confirmed Basel info & discontinued models info

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Not true at all. Demand is based entirely on desirability. Rare makes desirable pieces more valuable, it doesn't make undesirable pieces desirable.



Desirability is based on intangible traits that are very often quite difficult to predict. There is no certainty that a discontinued model will become desirable. There are many old Rolex models that aren't desirable and don't bring premium pricing.



Add to which, no modern model is rare.


I think I'll have to disagree with you there, but thanks for your take.

I'm not talking about speculating which modern models will become rare, so your whole last paragraph is lost I'm afraid.

I'm merely saying that when something, whatever it is, becomes rare, yes it becomes more valuable, but my point was - many people instinctively want what they can't have. Fact, hence my reference to the Daytona - limited supply but massive demand. Stirs up even more interest.

Psychology 101.
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Old 8 January 2017, 11:29 PM   #24
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Not true at all. Demand is based entirely on desirability. Rare makes desirable pieces more valuable, it doesn't make undesirable pieces desirable.

Desirability is based on intangible traits that are very often quite difficult to predict. There is no certainty that a discontinued model will become desirable. There are many old Rolex models that aren't desirable and don't bring premium pricing.

Add to which, no modern model is rare.
Yeah I think you've regurgitated some of what you had said before.

I am not referring to 'modern' peices. Forget watches - I'm simply talking psychology... Try this perhaps so hopefully it's easier for you to understand - let's say something is desirable. If something that is already desirable gets discontinued, it would make an existing owner feel lucky, typically.

Separately, and again for your understanding, if there is a product that is desirable but in short supply - it creates more desire and urgency to purchase it.

This is a generalisation, but again, typically it's how things work. I used the Daytona as an example where we see the example I'm making in practice.
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Old 9 January 2017, 06:56 AM   #25
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Not true at all. Demand is based entirely on desirability. Rare makes desirable pieces more valuable, it doesn't make undesirable pieces desirable.
I tend to agree. Back when a lot of people were griping that the previous 39mm Explorer's hands were too short, some speculated that a future correction by Rolex might make the then-current model a much sought-after collector's piece. Well, that correction came. Has the demand for the older model increased? I don't know the numbers, but my own reaction was, "Thank god Rolex did away with that T-Rex looking thing and gave us a real Explorer." It certainly didn't make me want the older one.

Another anecdotal example: my local AD has an older 39mm Explorer that has been sitting in the case for months. It won't move. When I dropped by to see if a new one had come in, they said they just got one and it sold the same day. I still haven't seen one in the steel. I'd have to special order it if I want so much as to try it on.
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Old 9 January 2017, 12:25 PM   #26
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Never understood this logic. Why does it appeal to you that they discontinue a model that you report to love??



Do you think it will somehow increase your "investment"? If that's the reason I hope that you have a significantly more diversified portfolio.



Do you simply want to deny others the same opportunity? If that's the reason it's hardly in keeping with the overall spirit the watch aficionados that frequent these forums.



Lastly, is the watch that you love insured? If so, how would you plan on replacing it if it were ever lost or stolen? Presumably you'd accept a used watch as a substitute, because with its discontinuation that's all that would ultimately be available to you.





I personally hate to see a model discontinued, for all of the above reasons, but somehow I often read posts like yours where some seem to relish the prospect of a watch discontinued. I'm just trying to figure out why?


Mate. You got a big chip on your shoulder. I didn't write that post, but surely you can't be so stupid as to not understand why somebody doesn't like to think that what they have may be limited or rare?


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Old 9 January 2017, 12:34 PM   #27
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Mate. You got a big chip on your shoulder. I didn't write that post, but surely you can't be so stupid as to not understand why somebody doesn't like to think that what they have may be limited or rare?


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Mate, I'm not sure why you need to sling insults to me, but if it makes you happy then I hope that whatever watches that you currently own soon become discontinued so that you can maximize your enjoyment of them.
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Old 9 January 2017, 01:14 PM   #28
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Mate. You got a big chip on your shoulder. I didn't write that post, but surely you can't be so stupid as to not understand why somebody doesn't like to think that what they have may be limited or rare?


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The insult is uncalled for. Try to be a little more cordial, yeah?

This thread is talking about current models. No modern Rolex model is rare. Everyone that's been around TRF for a while knows that. And the vast majority of enthusiasts here buy what sings to them, not what might be rare or valuable.

People asserting that a current model being discontinued somehow increases value or makes it more special goes against the grain of what we know about modern Rolex.
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Old 9 January 2017, 10:54 PM   #29
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The insult is uncalled for. Try to be a little more cordial, yeah?



This thread is talking about current models. No modern Rolex model is rare. Everyone that's been around TRF for a while knows that. And the vast majority of enthusiasts here buy what sings to them, not what might be rare or valuable.



People asserting that a current model being discontinued somehow increases value or makes it more special goes against the grain of what we know about modern Rolex.


I understand that, but I don't like ppl jumping on somebody for just stating that they hope the sea dweller discontinued. Let someone feel the rarity if that's what sings to them. Don't just jump on them.


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Old 9 January 2017, 11:18 PM   #30
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The insult is uncalled for. Try to be a little more cordial, yeah?



This thread is talking about current models. No modern Rolex model is rare. Everyone that's been around TRF for a while knows that. And the vast majority of enthusiasts here buy what sings to them, not what might be rare or valuable.



People asserting that a current model being discontinued somehow increases value or makes it more special goes against the grain of what we know about modern Rolex.


I understand that, but I don't like ppl jumping on somebody for just stating that they hope the sea dweller discontinued. Let someone feel the rarity if that's what sings to them. Don't just jump on them.


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