Mar 1 Price Increase

[dcash0615]

Originally Posted by Vince_76

I’m not verifying all of those, but I think SCP is higher based on personal experience.

Sales tax is 7.75% at SCP in Costa Mesa, CA.

[squall1]

Is it ok to post screenshots of Moda posts here, identifying info removed?

[dcash0615]

Originally Posted by mickyd329

The sales tax here in Orange County is 7.75%, but it looks like Costa Mesa (where SCP is) has a 1.5% special tax for a total of 9.25%.

It’s 7.75%. I recently purchased from the SCP AP boutique and was charged 7.75% sales tax.

[psm11]

Originally Posted by Palex

This has to be a picture of you, writing this post:

Had I known it would get the reaction it did lol. Christ, AP raises their prices every other week it’s hard to keep track of what MSRP is.

[LUDA]

Originally Posted by EdwardC

I love the products but I dont know if I love the strategy. No company is going to say no to more money. But should companies be more "responsible" to the society? I guess their society is a tiny portion of the overall society.

In contrast this makes me feel brands like Omega are more responsible and sensitive to the economy. They increased prices too, but way less frequent than the true luxury brands.

I would say Omega has made actually more increases out of nowhere than most other brands (and that's including Rolex, AP and PP).

Specially with the Speedmaster they were going crazy on the previous generation with raises with 0 change to the watch.

They've been pushing prices up for the last 10-12 years to try and close the gap with Rolex.

[Watchandhoop]

What did the ROO 43 start out at when it was introduced? Was it like 36-38k depending on variant.

[pav333hp]

There is a caveat here... Tax % depends on county/city you live in, not just the state; many states have multiple tax % rates. So below only applies if you pick up the watch from the boutique in person; boutique will calculate local taxes. If your watch is shipped to you, they will calculate taxes based on where the watch is being shipped.

Originally Posted by VogelPhoenix

Post said State sales tax. Total sales tax for every boutique (further corrections welcome):
Boston: 6.25%
Bal Harbour: 7%
South Coast Plaza: 7.75%
Dallas: 8.25%
Las Vegas: 8.38%
East Hampton: 8.63%
Manhasset: 8.63%
NYC: 8.875%
Atlanta: 8.9%
Aspen: 9.3%
Beverly Hills: 10.25%
Chicago: 10.25%

So, 43mm CE bezel steel ROO with median sales tax of ~8.4% is $45750, give or take. Still not $50k.

Taxachusetts for the win, btw.

[EyeoftheTiger]

Originally Posted by squall1

Is it ok to post screenshots of Moda posts here, identifying info removed?

Do it , life’s a risk carnal

[AEV]

Divers were at CHF 21.6K when launched. Now - CHF 27K.
~25% which is in the same ballpark % as Omega's increase on the Speedy in 2 years.

Interesting to note is that some models actually got adjusted down.
The full RG 15510 went down approx. 2K and now the price is the same as the recently launched full WG 15510.

[puckybadger]

Originally Posted by watchandhoop

what did the roo 43 start out at when it was introduced? Was it like 36-38k depending on variant.

$37,500 (usd)

[trackingtime]

wow another increase, AP is insane

[GW44]

Originally Posted by Watchandhoop

What did the ROO 43 start out at when it was introduced? Was it like 36-38k depending on variant.

Over here in the UK it was £34,200

[Vivalas]

Originally Posted by GW44

Over here in the UK it was £34,200

And when I bought mine it then went down by £100 a few months after if I recall correctly, as I remember thinking it seemed odd at the time. It then went over 36k.

[whiterabbit66]

The truth is all new AP's have a large waiting list (if you can get on it) and AP adjusted their prices like the other brands because their supply chain costs have gone up.

Heck I just tried to buy some weedkiller at Lowes and its literally doubled in the last year.

[GW44]

Originally Posted by Vivalas

And when I bought mine it then went down by £100 a few months after if I recall correctly, as I remember thinking it seemed odd at the time. It then went over 36k.

Spot on Stephen

[Harry_S]

16202OR price in the UK started with a ‘5’ as in the £50’s range and now it’s £67300 !??? ��
They make you wait for a piece and continue increasing the prices for the privilage. Thank you AP ��

[rockdrock]

Ohhhhhh man!!! Most of my pieces on my wishlist up an estimated $4000. Dang but some others reflecting more market prices. I wonder if these flux prices are in preparation for the AP CPO.

[messikens]

Originally Posted by Watchandhoop

What did the ROO 43 start out at when it was introduced? Was it like 36-38k depending on variant.

https://www.hodinkee.com/articles/fi...-oak-offshores

Ceramic bezel was $38k, Ti was $36.9k. Healthy 4k more in about a year... But they literally were released and then got a price increase within 4 months if I recall correctly

[psm11]

Originally Posted by rockdrock

Ohhhhhh man!!! Most of my pieces on my wishlist up an estimated $4000. Dang but some others reflecting more market prices. I wonder if these flux prices are in preparation for the AP CPO.

Has there been any news on the CPO program? Is it going to happen?

[nan7yo]

Would like to share the price change on Jumbo in Hong Kong, in HK dollars as currency.

16202OR (and BA) list price: from $575,000 to $608,000 = 5.7% increment.

16202ST: from $271,000 to $272,000 = 0.4% increment.

Don’t understand how their revenue management team come up with 0.4% so precise and yet not quite meaningful increment…









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[DonLee]

Originally Posted by nan7yo

Would like to share the price change on Jumbo in Hong Kong, in HK dollars as currency.

16202OR (and BA) list price: from $575,000 to $608,000 = 5.7% increment.

16202ST: from $271,000 to $272,000 = 0.4% increment.

Don’t understand how their revenue management team come up with 0.4% so precise and yet not quite meaningful increment…


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Well, AP is a Swiss watch company operating in Swiss Francs. 0.4% perhaps had nothing to do with price adjustment, but currency value changes.

The price of the rose gold jumbo was kind of already set, because the white gold version was set at 608k. It only made sense that the OR version matched it too.

[VogelPhoenix]

Originally Posted by nan7yo

Would like to share the price change on Jumbo in Hong Kong, in HK dollars as currency.

16202OR (and BA) list price: from $575,000 to $608,000 = 5.7% increment.

16202ST: from $271,000 to $272,000 = 0.4% increment.

Don’t understand how their revenue management team come up with 0.4% so precise and yet not quite meaningful increment…

Yeah, it's quite amusing to see the carefully and individually metered out price changes for the various models/materials/movements. There's some thought behind it, e.g., for the RO, CE and OR versions of the same reference now have identical prices - but then the ROO Brick is still more than the CE Beast...

[tenementhall]

[GW44]

Originally Posted by Harry_S

16202OR price in the UK started with a ‘5’ as in the £50’s range and now it’s £67300 !??? ��
They make you wait for a piece and continue increasing the prices for the privilage. Thank you AP ��

I think it was £59,400 when I last tried one on Harry.

[koveras]

I am on waiting list for ROC steel. It was 29.200€ then. Now 36.600€.
Prices of grey market offshores here in Europe are still high, over LP.

[D_Rolex]

It’s frustrating as a consumer… I remember when I first showed interest in a RO 15500 with my SA it was $22.9k… fast forward 1.5yrs I was allocated a 50th 15510 and paid $26.6k. That’s a delta of $3.7k… it is what it is but what can you do…

Timeless luxury goods historically speaking will always increase in retail price over time. This is how brands maintain the exclusivity and perceived value.

My wife just told me Chanel increased they’re classic bags by 16% overnight. Timeless bag that will hold its value and demand overtime. It’s like in demand watches - you can’t just walk in buy it… and when its offered to you, you can’t pass on it.

In no way shape or form I’m saying these are investments but this is how pricing has evolved over time.


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[Armis]

It just seems that the rate of these increases has increased markedly from the past. Chanel in particular has gone into ludicrous drive with its increases, and their bags are generally not as exclusive or hard to get as Hermes (although I know they aren’t easy either). I share your frustration at watching multiple price increases while awaiting a given piece.

[Narbeh]

Wow. The code perpetual went from 98k and change to 108k and change! Saved 10k plus by buying a couple weeks ago. 🙏🏻

[VogelPhoenix]

Originally Posted by Narbeh

Wow. The code perpetual went from 98k and change to 108k and change! Saved 10k plus by buying a couple weeks ago. 🙏🏻

Makes sense from their overall pricing structure: Gold Code chrono is more than RO steel chrono, Gold Code 3-hander is more than RO, so Code QP shouldn't be less than RO steel QP. Still a bit tough to swallow, even though it is a superb watch.

[Reign]

Originally Posted by Narbeh

Wow. The code perpetual went from 98k and change to 108k and change! Saved 10k plus by buying a couple weeks ago.

I got it for $71k net when it first came out. (2019) Walked in to the Paris boutique and got the full VAT taken off


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