ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

RogerF · 3 October 2006, 01:25 PM

Well now your prices are on par with the rest of north america. Us Cdns have been paying a lot more retail than you guys for a long time. Maybe you guys will start seeing a little more discounting.

TNRonin · 3 October 2006, 02:01 PM

I'm glad I got my SD when I did!

A couple observations.

Do you think this will cause or allow other watch makers who sort of compete to ALSO raise their pricing?
I think the ADs will be forced to discount steeply. Selling every watch to the ADs doesn't mean they really sell all the watches. When the ADs back off their purchasing Rolex will have to take notice.
Isn't this what Rolex wants? To make the watch unobtainable to the AVERAGE man, something that requires a person to go that "extra mile" to obtain.

Y'all let me know if I'm way off base. I'm not really a WIS, I don't have a budget for this stuff.

TIA

Mitch

RogerF · 3 October 2006, 02:45 PM

Quote:

Originally Posted by TNRonin

I'm glad I got my SD when I did!

A couple observations.

Do you think this will cause or allow other watch makers who sort of compete to ALSO raise their pricing?
I think the ADs will be forced to discount steeply. Selling every watch to the ADs doesn't mean they really sell all the watches. When the ADs back off their purchasing Rolex will have to take notice.
Isn't this what Rolex wants? To make the watch unobtainable to the AVERAGE man, something that requires a person to go that "extra mile" to obtain.

Y'all let me know if I'm way off base. I'm not really a WIS, I don't have a budget for this stuff.

TIA

Mitch

You are not way off base, you have the right to make comments and state your opinions here. And we thank you for doing so.

First off the last couple of years I have noticed that the US has taken a bigger hit when it comes to price increases across the board with other brands. This is like I have said in other threads largely due to the US dollar and how it trades with the Euro. Now what makes it even rougher for you guys is that Rolex USA controls things and not Rolex HQ(Switzerland) since they have made some rules about importing and stuff like that (customs works with them obviously) they have Americans by the "you know whats"

I doubt ADs will discount too much as their cost price has gone up as well.

ROLEX USA (which is independent in its operations AFAIK) is in control not ROLEX, but the bottom line is that Rolex and Rolex USA want to sell watches and as many of them as possible. They are not a company that cares about exclusivity, after all they make about 800,000 watches a year.

TNRonin · 3 October 2006, 02:49 PM

Thank you sir.

ismvli · 3 October 2006, 02:55 PM

Would think, other countries will follow the price increase?

RogerF · 3 October 2006, 03:20 PM

Quote:

Originally Posted by ismvli

Would think, other countries will follow the price increase?

From what I have seen in the last 3 years, US price hikes have been the highest compared to other countries. I could be wrong.

JJ Irani · 3 October 2006, 04:12 PM

Quote:

Originally Posted by RogerF

Just remember that ROLEX USA controls its own pricing and its not because of Switzerland handing down the price list. Again this has to do with the adjustment of the dollar I believe since some markets have not seen such a jump.

Roger's right. USA has taken a much bigger hit on the prices as compared with the rest of the world.

For example: just look at the ridiculous price hike on the SS Sub-date...up from $4525 to $5175....almost 14½% - $650 UP!!!

In Auckland, the price rise on this model has been only 8%.

Glad I bought mine when I did!!

RogerF · 3 October 2006, 04:21 PM

Quote:

Originally Posted by JJ Irani

Roger's right. USA has taken a much bigger hit on the prices as compared with the rest of the world.

For example: just look at the ridiculous price hike on the SS Sub-date...up from $4525 to $5175....almost 14½% - $650 UP!!!

In Auckland, the price rise on this model has been only 8%.

Glad I bought mine when I did!!

Yes but even if they raised the price by 100% you would still buy it since you are such a sucker for cleavage

JJ Irani · 3 October 2006, 04:29 PM

Quote:

Originally Posted by RogerF

Yes but even if they raised the price by 100% you would still buy it since you are such a sucker for cleavage

If I want cleavage that bad, I can get it from some of those shops in the Mall which sell Seikos and Timex!!! You should check out some of those salesgirls. Va-va-voooooom!!

s7horton · 3 October 2006, 10:32 PM

As much as I hate to see the price increase for esentially no reason at all, they are still going to sell watches.

As far as people reaching a point in their life and finally being able to afford a Rolex...Rolex doesn't care how hard you worked to buy your watch, they don't care that you searched forever to find the perfect one at the right price (whether it be a discount, or hard to get model) They simply don't care. They only thing they do care about is how many watches they can sell, and the fact that their name is held in high regard.

The general public has an issue with things being expensive. Unless you are a hobbyist, or have general knowledge about something, almost everyone assumes that if something is really expensive, it must be the best around.

For someone that doesn't know Rolex, they are probably used to buying the "really expensive" 600 dollar watch in the mall. If they stumble across an AD and see many, many thousand dollar price tags, their eyes roll and they think to themselves: "that's gotta be the most expensive watch in the world, it must be the best out there". At that point it doesn't matter if the 16610 is $4000, $5000, or $6000, cause compared to the $600 Citizen, they are all really expensive.

Much rambling, and for that I apologize. My point is this: Rolex will continue to raise prices, and continue to sell watches. Will they reach a point where they price themselves out of the market? Nope, the name Rolex is invaluable and will keep that from happening.

s7horton · 3 October 2006, 10:38 PM

Does anyone find it odd that the new GMT (all gold version) with the ceramic bezel, new movement, solid center, links, and new clasp is CEHAPER than an 18K Submariner without all those features????? Yet, with the TT versions of each, the GMT is more expensive by more than $1000...

madformac · 3 October 2006, 11:08 PM

It seems total lunacy if you ask me. I think they have been getting advice from the guys setting the gas and electricity prices..

It will force Omega, Panerai, Breitling and others up in price to at least some degree otherwise they risk the "its so much cheaper it can't be the same quality" mentality from consumers.

I think Rolex are expecting customers to just

and take it when they walk into an AD..

Otis · 3 October 2006, 11:28 PM

Quote:

Originally Posted by madformac

I think Rolex are expecting customers to just

and take it when they walk into an AD..

And the sad thing is..... they will.......

madformac · 3 October 2006, 11:56 PM

Quote:

Originally Posted by Otis

And the sad thing is..... they will.......

Well this tosser won't. At least not until I can justify in my own mind and not just by wallet alone, that its time for a new Rolex..

But that new TT GMT II does look good though...

C.J. · 4 October 2006, 12:38 AM

Quote:

Originally Posted by Otis

And the sad thing is..... they will.......

Not all of them! Rolex may have lost a fan or two with this one

Hank G · 4 October 2006, 12:39 AM

Quote:

Originally Posted by madformac

It will force Omega, Panerai, Breitling and others up in price to at least some degree otherwise they risk the "its so much cheaper it can't be the same quality" mentality from consumers..

I totally agree with ya! and something tells me that Omega and Panerai price increases arent to far befind.

C.J. · 4 October 2006, 12:42 AM

Quote:

Originally Posted by Hank G

I totally agree with ya! and something tells me that Omega and Panerai price increases arent to far befind.

I've been hearing that Panerai has one coming up in the near future

padi56 · 4 October 2006, 12:44 AM

Think Its Time For Buyers To Say No.

C.J. · 4 October 2006, 12:59 AM

Quote:

Originally Posted by padi56

Think Its Time For Buyers To Say No.

I couldn't agree more, Peter

Unfortunately, very few Rolex customers have the mindset of most of the good people on our forum. Most folks outside of the WIS community are buying Rolex as a fashion statement only. It's they're way of showing off to a degree. The first question a lot of those people ask the AD is "is the first battery change free"

To this type of Rolex wearer the higher prices only benefit their reasons for wearing one

madformac · 4 October 2006, 01:26 AM

I think its a bit worrying myself... All these rises... A man has got to live and buy watches too! Now I'll have to go hungry if I want a new Sub...

I need to go on a diet anyway!

padi56 · 4 October 2006, 01:39 AM

Quote:

Originally Posted by C.J.

I couldn't agree more, Peter

Unfortunately, very few Rolex customers have the mindset of most of the good people on our forum. Most folks outside of the WIS community are buying Rolex as a fashion statement only. It's they're way of showing off to a degree. The first question a lot of those people ask the AD is "is the first battery change free"

To this type of Rolex wearer the higher prices only benefit their reasons for wearing one

Now that Craig I completely agree with you,but a Rolex don't maketh the man in many cases.But if enough of the WIS world did complain jointly to Rolex, it might rattle there cage slightly.

RogerF · 4 October 2006, 02:05 AM

Problem is that even if we all got together it wouldnt be enough to put a dent in any of the big manufacturers pockets to make then do anything. I often wonder how much of the watch buying public us WIS's make up. My guess is about 1% :(

morgman · 4 October 2006, 02:09 AM

I think this increase will help Omega sell a lot of black Bond SMP's. Although I expect Omega to move everything to Coaxial, which will be even more of a price hit than Rolex just did.

madformac · 4 October 2006, 02:13 AM

Quote:

Originally Posted by morgman

I think this increase will help Omega sell a lot of black Bond SMP's. Although I expect Omega to move everything to Coaxial, which will be even more of a price hit than Rolex just did.

Yeah I totally agree. In fact I think it will help Omega take a larger slice of the market if they use this opportunity wisely.

Rockrolex · 4 October 2006, 02:33 AM

I think you're right, Seth. Rolex is going to keep going strong, no matter what their price point is.

And I guarantee that within 6 months, we will have gotten over the sticker shock and start paying these god awful prices again. Why, because a few hundred $$ is not going to make that much of a difference at this altitude. I wish I was wrong, but don't count on it.

C.J. · 4 October 2006, 02:36 AM

Quote:

Originally Posted by RogerF

Problem is that even if we all got together it wouldnt be enough to put a dent in any of the big manufacturers pockets to make then do anything. I often wonder how much of the watch buying public us WIS's make up. My guess is about 1% :(

I think you're right, Roger

We do make up a very smal percent

Rockrolex · 4 October 2006, 02:48 AM

Quote:

Originally Posted by RogerF

Problem is that even if we all got together it wouldnt be enough to put a dent in any of the big manufacturers pockets to make then do anything. I often wonder how much of the watch buying public us WIS's make up. My guess is about 1% :(

I agree with you, Roger. The WIS world doesn't even amount to a small blip on their radar screens. The biggest market for Rolexes is US and Asia. They sell hundreds of thousands of watches a year. How many of the buyers are members of fora like ours (or any of the others)? Maybe a couple thousand. Do the math. That's less than 1%.

We could scream our bloody lungs out and Rolex wouldn't hear us.

RogerF · 4 October 2006, 03:11 AM

Ya even with big mouths like me and JJ we'd be lost like a fart in the wind.

JJ Irani · 4 October 2006, 03:17 AM

Quote:

Originally Posted by RogerF

Ya even with big mouths like me and JJ we'd be lost like a fart in the wind.

Hey, tosser...speak for yourself. ROLEX loves me!!

padi56 · 4 October 2006, 03:26 AM

Quote:

Originally Posted by RogerF

Ya even with big mouths like me and JJ we'd be lost like a fart in the wind.

But even from very small wis acorns,the mighty oak tree grows Roger.

3 October 2006, 02:01 PM	#32
TNRonin Member Join Date: Jul 2006 Location: Cookeville TN. Watch: 2000 SD Posts: 287	I'm glad I got my SD when I did! A couple observations. Do you think this will cause or allow other watch makers who sort of compete to ALSO raise their pricing? I think the ADs will be forced to discount steeply. Selling every watch to the ADs doesn't mean they really sell all the watches. When the ADs back off their purchasing Rolex will have to take notice. Isn't this what Rolex wants? To make the watch unobtainable to the AVERAGE man, something that requires a person to go that "extra mile" to obtain. Y'all let me know if I'm way off base. I'm not really a WIS, I don't have a budget for this stuff. TIA Mitch

4 October 2006, 12:44 AM	#48
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 52,324	Think Its Time For Buyers To Say No. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

4 October 2006, 02:33 AM	#55
Rockrolex TRF Moderator & 2024 DATE-JUST41 Patron Join Date: May 2005 Real Name: God Location: Washington, D.C. Watch: What do you think? Posts: 37,517	I think you're right, Seth. Rolex is going to keep going strong, no matter what their price point is. And I guarantee that within 6 months, we will have gotten over the sticker shock and start paying these god awful prices again. Why, because a few hundred $$ is not going to make that much of a difference at this altitude. I wish I was wrong, but don't count on it. __________________ Despite the high cost of living, it's still very popular. *Tosser Cabinet Member* Official Member: 'Perpetual 30' Vegas International GTG 2016 Official Member "WIS-CON" Las Vegas International GTG 2017 Official Member "WIS-CON" Las Vegas International GTG 2018 Official Member "WIS-CON" Las Vegas International GTG 2019

3 October 2006, 01:25 PM	#31
RogerF "TRF" Member Join Date: Jun 2005 Real Name: Duh! Location: Toronto Canada Watch: a gonna do? Posts: 2,573	Well now your prices are on par with the rest of north america. Us Cdns have been paying a lot more retail than you guys for a long time. Maybe you guys will start seeing a little more discounting.

3 October 2006, 02:49 PM	#34
TNRonin Member Join Date: Jul 2006 Location: Cookeville TN. Watch: 2000 SD Posts: 287	Thank you sir.

3 October 2006, 02:55 PM	#35
ismvli "TRF" Member Join Date: Sep 2006 Location: Philippines Posts: 39	Would think, other countries will follow the price increase?

3 October 2006, 10:32 PM	#40
s7horton "TRF" Member Join Date: Oct 2005 Real Name: Seth Location: Grand Rapids, MI Watch: 16613LB, 126610….. Posts: 994	As much as I hate to see the price increase for esentially no reason at all, they are still going to sell watches. As far as people reaching a point in their life and finally being able to afford a Rolex...Rolex doesn't care how hard you worked to buy your watch, they don't care that you searched forever to find the perfect one at the right price (whether it be a discount, or hard to get model) They simply don't care. They only thing they do care about is how many watches they can sell, and the fact that their name is held in high regard. The general public has an issue with things being expensive. Unless you are a hobbyist, or have general knowledge about something, almost everyone assumes that if something is really expensive, it must be the best around. For someone that doesn't know Rolex, they are probably used to buying the "really expensive" 600 dollar watch in the mall. If they stumble across an AD and see many, many thousand dollar price tags, their eyes roll and they think to themselves: "that's gotta be the most expensive watch in the world, it must be the best out there". At that point it doesn't matter if the 16610 is $4000, $5000, or $6000, cause compared to the $600 Citizen, they are all really expensive. Much rambling, and for that I apologize. My point is this: Rolex will continue to raise prices, and continue to sell watches. Will they reach a point where they price themselves out of the market? Nope, the name Rolex is invaluable and will keep that from happening.

3 October 2006, 10:38 PM	#41
s7horton "TRF" Member Join Date: Oct 2005 Real Name: Seth Location: Grand Rapids, MI Watch: 16613LB, 126610….. Posts: 994	Does anyone find it odd that the new GMT (all gold version) with the ceramic bezel, new movement, solid center, links, and new clasp is CEHAPER than an 18K Submariner without all those features????? Yet, with the TT versions of each, the GMT is more expensive by more than $1000...

3 October 2006, 11:08 PM	#42
madformac "TRF" Member Join Date: May 2006 Real Name: Justin Location: Manchester, UK. Posts: 708	It seems total lunacy if you ask me. I think they have been getting advice from the guys setting the gas and electricity prices.. It will force Omega, Panerai, Breitling and others up in price to at least some degree otherwise they risk the "its so much cheaper it can't be the same quality" mentality from consumers. I think Rolex are expecting customers to just and take it when they walk into an AD..

4 October 2006, 01:26 AM	#50
madformac "TRF" Member Join Date: May 2006 Real Name: Justin Location: Manchester, UK. Posts: 708	I think its a bit worrying myself... All these rises... A man has got to live and buy watches too! Now I'll have to go hungry if I want a new Sub... I need to go on a diet anyway!

4 October 2006, 02:05 AM	#52
RogerF "TRF" Member Join Date: Jun 2005 Real Name: Duh! Location: Toronto Canada Watch: a gonna do? Posts: 2,573	Problem is that even if we all got together it wouldnt be enough to put a dent in any of the big manufacturers pockets to make then do anything. I often wonder how much of the watch buying public us WIS's make up. My guess is about 1% :(

4 October 2006, 02:09 AM	#53
morgman "TRF" Member Join Date: Jul 2006 Location: Bay Area, CA Posts: 475	I think this increase will help Omega sell a lot of black Bond SMP's. Although I expect Omega to move everything to Coaxial, which will be even more of a price hit than Rolex just did.

4 October 2006, 03:11 AM	#58
RogerF "TRF" Member Join Date: Jun 2005 Real Name: Duh! Location: Toronto Canada Watch: a gonna do? Posts: 2,573	Ya even with big mouths like me and JJ we'd be lost like a fart in the wind.

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