ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
27 November 2021, 07:49 PM | #1 |
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Rolex is people. Who are they?
Watching Peter Jackson’s reworking of the Beatles’ documentary footage from 1969 tonight, it occurred to me…Rolex is the Beatles of wristwatches, at least to its fans.
And yet, while there’s a plethora of information covering the minutiae of nearly every living, breathing moment of the Beatles’ storied rise to fame, from skiffle band mates, to the scone preference of the assistant producer at Abbey Road, there’s scant little information about the people behind one of the world’s most popular watch brands. We regularly hear that “Rolex did this, Rolex did that” when it comes to innovations and achievements, as if Rolex was a person. We read about the input and influence of professional divers and military brass in Rolex designs. But we never get names from inside the factory or the design process. Who were the engineers responsible for the trip-lock crown? Who suggested the lume pearl of the 5512? Who decided on the proper taper of the oyster bracelet? Who proposed white gold bezels surrounding each lume plot of the 16610 Sub? Who were the most influential idea men at the table? Did women play a role? If so, who were they? Were there focus groups? Patek and AP have their Gerald Genta origin stories. Rolex plays their cards so closely that we’ve never been privy to the exact who/what/when/where of a given design or innovation. I for one would like to know more. |
27 November 2021, 08:18 PM | #2 |
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rolex is a secret charity organization, and that's why people love the brand so much.
Last edited by rambo99; 27 November 2021 at 08:18 PM.. Reason: . |
27 November 2021, 08:26 PM | #3 | |
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Perrelet invented the first self winding mechanism around 1770.Later Breguet improved it and called his winding system perpetuelles,now perhaps this is where Rolex got the idea to call there automatics Perpetual.But John Harwood from the Isle of Man UK around 1923 took out a UK patent for the very first automatic winding watch.Now he went on with backing to produce many thousands of these watches.But mainly owing to the depression in the mid 1920s to 1930s in the UK he went bust.Now old Hans of Rolex being a very clever but very shrewd man bought and took up this patent for the Rolex Watch Company. And in the very early 1930s incorporated it into the Borgel type oyster design case another one of Hans acquired patents.And also with the newly aquired Paul Perregaux and Georges Peret,waterproof screw down crown system a Swiss patent they took out in 1925 .Hans Wilsdorf quickly negotiated to have the Perregaux and Peret patent assigned to him. Wilsdorf then obtained a British patent on October 18, 1926. And with the Oyster case and this acquired Harwood patent auto wind mechanism that only then wound around 300 degrees.But Rolex did improved the design by the help of Hans brother in-law,who made it more efficient by winding a full 360 degrees.And a power reserve then of around 36 hours,after the auto watch and the oyster case Rolex really took off the rest is just pure marketing genius by Hans. And the HEV valve used first on watches like the 5513 later on the SD the first HEV was used by Doxa but Rolex and Doxa shared the patent to get into Rolex first production to the public SD. Wilsdorf came up with the name oyster while he was having a dinner party and having a hard time getting into an oyster. He made a remark to his guests that he hoped the new design of watch case would prove to be as resilient as this oyster mollusk Paul Perregaux patent screwed stem system 1925,which Hans Wilsdorf of Rolex aquirerd,to make the first oyster cased Rolex.
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ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder |
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27 November 2021, 09:58 PM | #4 | |
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27 November 2021, 10:15 PM | #5 |
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And that's why many of us are still here...
Thanks for the thread OP and thank you Peter for another enlightening post. |
27 November 2021, 10:44 PM | #6 |
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Thank you Peter for great learning material .
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27 November 2021, 10:50 PM | #7 | |
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27 November 2021, 10:57 PM | #8 |
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Peter thanks for the post.
This is the good old TRF I wish it stayed. |
27 November 2021, 11:12 PM | #9 |
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Thanks guys and Amen to above.
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ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder |
27 November 2021, 11:15 PM | #10 |
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During the Beatles period, there was an ease of reporting and documenting. This was not as 'easy' when Rolex and many pre-1940 companies were formed. Anything pre-1920 is especially tricky.
Like in school concerning history 'facts' about countries, with some timepiece companies it's their PR / publication department that brings their own skewed viewpoint that best suits their 'needs'. As far as Rolex, they're good. :) Yet some other companies it's obvious they're 'milking' their company's story to what best suits their PR department.
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27 November 2021, 11:45 PM | #11 |
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Thank you for your breadth of knowledge and sharing it with us, Peter! This is why I came to love this site, please keep it up!
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27 November 2021, 11:45 PM | #12 | |
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Brilliant and insightful post Peter. If I may add that the watch we sometimes consider “started it all”, the emblematic submariner, was suspiciously similar to the previously released blancpain 50 fathoms. There’s a long list of similar examples in what later resulted as the “Rolex Range Of Timepieces” My take on Wilsdorf is that he was a man way before for his time. But not in the horological sense (yes I know that many on here will wish pain on me for that statement ). Rather, Wilsdorf was and Rolex still is a truly brilliant “Marketer”. Rolex was the brand that touted attributes of the wrist watch and some of the intricacies/technicalities of design in the most brilliant way, making people yearn for tech that they’ll probably never use, but seems manly or cool. It’s early alliance’s with publications like Nat Geo, COMEX and the likes of Jacques Cousteau were simply an astounding display of marketing cunning. Few brands if any (maybe Omega who copied the recipe with nasa) understood what Wilsdorf did about marketing products. So, in my humble view, the company is known around the world for its watches, but the extreme brilliance of the company as a groundbreaking early marketer is sadly overlooked.
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27 November 2021, 11:52 PM | #13 |
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Peter, thank you for that information. It is always good to learn about how Rolex became successful. They did a wonderful job bringing together the technological advances.
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28 November 2021, 12:01 AM | #14 | |
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28 November 2021, 12:20 AM | #15 | |
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28 November 2021, 12:39 AM | #16 |
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Maybe Rolex is like Starbucks. You see Starbucks on every corner, but have you ever known anyone who works at a Starbucks? Me neither. I think they grow them in labs…
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28 November 2021, 12:48 AM | #17 | |
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Rolex is people. Who are they?
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I agree, Pete has a wealth of knowledge that I wish got shared more around here these days. As for Nat Geo, I swear I remember looking at Rolex ad’s in them when I was young. However, I buy every vintage National Geographic magazine I can find and when I get home and scour every page have not found a single Rolex ad. Maybe it was a different publication (think rabbit) that I fondly remember these Rolex ad’s. Anyone know what publications they were in and what years they ran which models? Sent from my Apple privacy invasion product |
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28 November 2021, 12:52 AM | #18 | |
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♛ 116689 ♛ 116500LN Blk ♛ 116500LN Wht ♛ Sky Dweller 326934-003 ♛ 126710BLNR ♛ 126710BLRO - ♛ 126610LV ♛ 16520 ♛ 16523 ♛ 16610 ♛ 5513 Birth Year - ✠ Patek Philippe 5980/1A-001 - AP 26331ST Panda - Panerai Fiddy 127, Bronzo 671, 687, 111, Ω Speedmaster 1957 Broad Arrow, Daniel Roth Endurer Chronosprint, Cartier Santos XL - ✿ Tudor Black Bay 58 Bronze M79012M, Montblanc TimeWalker Chrono 41 |
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28 November 2021, 01:00 AM | #19 | |
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I’m jealous. I’ve got nat geos from the 60’s till the 2000’s and haven’t found a single Rolex ad. Sent from my Apple privacy invasion product |
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28 November 2021, 01:02 AM | #20 |
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28 November 2021, 01:29 AM | #21 | |
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Cheers, my friend, and thank you for yet another history lesson. |
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28 November 2021, 01:49 AM | #22 |
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Maybe the EU editions were different? No idea
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♛ 116689 ♛ 116500LN Blk ♛ 116500LN Wht ♛ Sky Dweller 326934-003 ♛ 126710BLNR ♛ 126710BLRO - ♛ 126610LV ♛ 16520 ♛ 16523 ♛ 16610 ♛ 5513 Birth Year - ✠ Patek Philippe 5980/1A-001 - AP 26331ST Panda - Panerai Fiddy 127, Bronzo 671, 687, 111, Ω Speedmaster 1957 Broad Arrow, Daniel Roth Endurer Chronosprint, Cartier Santos XL - ✿ Tudor Black Bay 58 Bronze M79012M, Montblanc TimeWalker Chrono 41 |
28 November 2021, 01:52 AM | #23 |
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28 November 2021, 03:19 AM | #24 |
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Wow I learned a lot in this post. But if Rolex is like the Beatles the I am getting rid of all my Rolex watches. Can’t stand the crappy Beatles
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28 November 2021, 03:45 AM | #25 |
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Afraid today the history of the brand Rolex is far down the list of priorities now on forum but thanks for your reply.
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ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder |
28 November 2021, 05:35 AM | #26 | |
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28 November 2021, 06:21 AM | #27 |
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A testament to Rolex; Hans had the requisite prescience to buy the best designs (and succeed) when other more inventive minds didn’t leverage their own innovations successfully.
Ant Patek is another who comes to mind as well.
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28 November 2021, 06:45 AM | #28 |
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Rolex is comprised of international men (and women) of mystery of course.
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28 November 2021, 08:51 AM | #29 |
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28 November 2021, 11:06 AM | #30 | |
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Ver guy nice read. Thanks for sharing Sent from my iPhone using Tapatalk |
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