ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

R G · 15 January 2018, 09:45 AM

superdog · 15 January 2018, 10:08 AM

I would love to see this happen.

I would buy it in a heartbeat and would likely be my end all be all watch.

EmilyWilson · 15 January 2018, 10:13 AM

I love it. Way cool. Go ahead hate it all you want. Why not put one out there...

Jack T · 15 January 2018, 10:15 AM

I wouldn’t call it awful, or silly, but I’m not sure I’d buy one. The name ‘Rolex’ means, to me, reliable, durable high end mechanical watches. That’s what I want when I buy the brand.

The Argonaut · 15 January 2018, 10:19 AM

The video is first class, as is the concept. If Rolex wanted to break into the under 30 market with a storm, this might just do it. I don't think Rolex would do this, but we'll see.

moyski · 15 January 2018, 10:21 AM

Digital watch face but it still has to have the cyclops.

I’d leave the disposable smartwatches to Samsung and Apple.

Sent from my iPhone using Tapatalk

droptopman · 15 January 2018, 10:25 AM

I think it is cool but do not want to charge my Rolex. Don’t need another gadget to charge. Like the idea and looks awesome especially compared to other smart watches.

rexG · 15 January 2018, 10:34 AM

Might as well buy an Apple Watch....no thanks.

RHIII · 15 January 2018, 10:35 AM

Neat. Probably the only smart watch i would ever consider buying.

CRM114 · 15 January 2018, 10:35 AM

At first I thought "No buzzsaw bezel, no sale

", but then I thought "If with all that fancypants electronic-lighting they include a decent adjustable spot-to-flood flashlight, I'm getting one!

".

So for me, it comes down to being able to see stuff in the dark using it. A general purpose wrist-flashlight one could dial up at will and not have to hold would be pretty handy in all sorts of situations from normal people to lone ranger government assassins who presumably spend a large proportion of their time at work sneaking around in the dark. Speaking of which, if Q had actually been worth a s*** he would have thought to incorporate this most basic of superspy tools in his watch modifications instead of tinkering around with one-off gizmos that only get used once per mission.

rucoi · 15 January 2018, 10:44 AM

Leave it to a German.

cornerstore · 15 January 2018, 10:49 AM

Quote:

Originally Posted by rhiii

neat. Probably the only smart watch i would ever consider buying.

x2

DoctorA · 15 January 2018, 11:00 AM

They don’t even have the platform to build such a thing!
It would be the end of Rolex!!

People buy Rolex for the heritage and class, not for the options..... cheers

GradyPhilpott · 15 January 2018, 11:09 AM

I wouldn't touch that with a ten-foot pole.

That would in my judgement be the end of Rolex as we know it.

It is not like the quartz wristwatch revolution, in which Rolex was initially a big player in research and development.

A smartwatch would be like throwing their hands in the air and surrendering.

There may be plenty of innovations for mechanical and even quartz watches for Rolex to explore, but putting the Rolex name on a "smartwatch" is not one of them

vladamir15 · 15 January 2018, 11:14 AM

That would be the destruction of the brand. It’s like if Roll Royce decided to make a Prius.

rmlovett1 · 15 January 2018, 11:19 AM

Quote:

Originally Posted by GradyPhilpott

I wouldn't touch that with a ten-foot pole.

That would in my judgement be the end of Rolex as we know it.

It is not like the quartz wristwatch revolution, in which Rolex was initially a big player in research and development.

A smartwatch would be like throwing their hands in the air and surrendering.

There may be plenty of innovations for mechanical and even quartz watches for Rolex to explore, but putting the Rolex name on a "smartwatch" is not one of them

⬆️⬆️⬆️ Well said Grady! Agree 1000%

hbombkid · 15 January 2018, 11:22 AM

Video is cool, but terrible concept. I just can’t see Rolex breaking into this game. They have a specific brand and a smart watch is not it.

Also smart watches have a much smaller shelf life. A Rolex can last forever. A smart watch is not a forever watch. I do like some features on a smart watch but Rolex is not it.

bobernet · 15 January 2018, 11:27 AM

Apple can’t make a smart watch that is more than mildly interesting and very annoying. There’s no way Rolex will beat them at their own game.

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bdex75 · 15 January 2018, 11:28 AM

Ferrari has a hybrid. Why not a Rolex smartwatch? I wouldn’t buy it and I initially think it would do harm to the brand but I have to think it will eventually happen.

Sent from my iPhone using Tapatalk Pro

Steerpike999 · 15 January 2018, 11:29 AM

Android watch with Rolex badge.
No Thanks

adawil2002 · 15 January 2018, 11:45 AM

I am a watch Luddite.

AK797 · 15 January 2018, 11:51 AM

Not gonna happen, Rolex is rapidly emerging as the go to non I-watch.

Ruud Van Driver · 15 January 2018, 12:44 PM

Quote:

Originally Posted by DoctorA

They don’t even have the platform to build such a thing!
It would be the end of Rolex!!

People buy Rolex for the heritage and class, not for the options..... cheers

Not everyone. Unfortunately, some buy Rolex as a display of what they perceive to be wealth.

Quote:

Originally Posted by GradyPhilpott

I wouldn't touch that with a ten-foot pole.

That would in my judgement be the end of Rolex as we know it.

It is not like the quartz wristwatch revolution, in which Rolex was initially a big player in research and development.

A smartwatch would be like throwing their hands in the air and surrendering.

There may be plenty of innovations for mechanical and even quartz watches for Rolex to explore, but putting the Rolex name on a "smartwatch" is not one of them

This

On the concept watch itself, at least the coronet on the winding crown was the right way up but it lost it for me by not having a Glidelock clasp.

semi-ambivalent · 15 January 2018, 01:08 PM

Quote:

Originally Posted by vladamir15

That would be the destruction of the brand. It’s like if Roll Royce decided to make a Prius.

Maybe not, but you'd have to play it without even a single small mistake. It would be a hook to get young people into the brand. Then, with time, they could be in a position to buy into a $10k "real", mechanical Rolex. Look at it like Campagnolo's Potenza line. Young people today are into experiences, not things. As they get older I think many will learn appreciation for things that truly last; the digital junk they're growing up with certainly doesn't. They first need to believe in and look forward to having a future. That comes with some years.

173rdabn · 15 January 2018, 01:12 PM

AAAAARG

DLRIDES · 15 January 2018, 02:49 PM

Scoff if you like..................it’s going to happen in some form.

vladamir15 · 15 January 2018, 03:03 PM

Quote:

Originally Posted by semi-ambivalent

Maybe not, but you'd have to play it without even a single small mistake. It would be a hook to get young people into the brand. Then, with time, they could be in a position to buy into a $10k "real", mechanical Rolex. Look at it like Campagnolo's Potenza line. Young people today are into experiences, not things. As they get older I think many will learn appreciation for things that truly last; the digital junk they're growing up with certainly doesn't. They first need to believe in and look forward to having a future. That comes with some years.

If Rolex was in the business of just making as much money as they can, yeah it would be a good play like you describe. Except, from everything I have seen, Rolex doesn’t care about making money. They care about producing whatever they want and doing whatever they want. For them to release a smartwatch would bring in a lot of money, but it would also tarnish their image and values. If they wanted to make a lot of money they could produce thousands of daytonaC’s and ship them out today, they’d make millions. Yet, they don’t because they care more about the appearence of scarcity and exclusivity of Rolex

CRM114 · 15 January 2018, 03:23 PM

A flashlight on this watch would be a more useful tool and actually more used as a tool than the average "tool watch" Daytona owner's chrono/tach or "tool watch" case WR ratings deeper than the crush depth of an Ohio-class nuclear submarine.

If they go so far as to release it with PCLs Rolex will be able to design a new, gleaming-white Pro Series watch especially for dentists called The Incisor because they'll be making so much money repairing overly-gnashed and ground-down teeth they won't know what to do with it all except buy more Rolexes. The Incisor will be quickly nicknamed Drilly McDrillface on TRF, which will annoy Padi tremendously.

themast · 15 January 2018, 03:46 PM

This is tricky. Obviously a Rolex smart watch would need to be something more than a case with an Android generic module. Serviceability and product life are key aspects that would need to be addressed properly. I have not really looked into the TAG concept but I understood that they started to look into bridging the two worlds (smart and mechanical).

The funny thing is that all Rolex has to do is to limit supply... then everybody will want one!!!

Canook · 15 January 2018, 03:50 PM

i cant wait for Lamborghini to make a $14990 driveaway car including insurance and road tax..... when they do that im sure they will throw in one of these watches with the matching screen saver

If you missed that its a no from me

15 January 2018, 09:45 AM	#1
R G Banned Join Date: Feb 2015 Location: Surrey Posts: 1,659	Awful Concept https://youtu.be/LNg3j49ao1E

15 January 2018, 10:08 AM	#2
superdog 2024 Pledge Member Join Date: Oct 2011 Real Name: Seth Location: nj Watch: Omega Posts: 24,699	I would love to see this happen. I would buy it in a heartbeat and would likely be my end all be all watch. __________________ If happiness is a state of mind, why look anywhere else for it? IG: gsmotorclub IG: thesawcollection (Both mostly just car stuff)

15 January 2018, 10:15 AM	#4
Jack T "TRF" Member Join Date: May 2013 Real Name: Jack Location: The Triangle Watch: Several Posts: 6,623	I wouldn’t call it awful, or silly, but I’m not sure I’d buy one. The name ‘Rolex’ means, to me, reliable, durable high end mechanical watches. That’s what I want when I buy the brand. __________________ Sub 116613 LN; GMT 116710 LN; Sinn 104R; Exp 214270; GS SBGM221; Omega AT

15 January 2018, 10:25 AM	#7
droptopman "TRF" Member Join Date: Jun 2015 Real Name: Mark Location: Washington State Watch: SUBS and GMT's! Posts: 9,664	I think it is cool but do not want to charge my Rolex. Don’t need another gadget to charge. Like the idea and looks awesome especially compared to other smart watches. __________________ Judge Smails: Ty, what did you shoot today? Ty: Oh, Judge, I don't keep score. Judge Smails: Then how do you measure yourself with other golfers? Ty: By height.

15 January 2018, 10:34 AM	#8
rexG "TRF" Member Join Date: Sep 2017 Real Name: Rolex Location: CA Watch: All of them Posts: 443	Might as well buy an Apple Watch....no thanks. __________________ 116518LN 116610LN 126710BLRO "Pepsi" 116619LB SMURF 126334

15 January 2018, 10:13 AM	#3
EmilyWilson Banned Join Date: Jan 2018 Real Name: E.W. Location: West Hartford, CT Watch: Rolex Explorer II Posts: 14	I love it. Way cool. Go ahead hate it all you want. Why not put one out there...

15 January 2018, 10:19 AM	#5
The Argonaut "TRF" Member Join Date: Nov 2017 Location: VA Watch: GMT Master 16750 Posts: 1,373	The video is first class, as is the concept. If Rolex wanted to break into the under 30 market with a storm, this might just do it. I don't think Rolex would do this, but we'll see.

15 January 2018, 10:21 AM	#6
moyski "TRF" Member Join Date: Jul 2012 Location: Philippines Posts: 120	Digital watch face but it still has to have the cyclops. I’d leave the disposable smartwatches to Samsung and Apple. Sent from my iPhone using Tapatalk

15 January 2018, 10:35 AM	#9
RHIII Member Join Date: Jul 2014 Real Name: Roger Location: ... Watch: AP/Rolex/PP Posts: 6,309	Neat. Probably the only smart watch i would ever consider buying.

15 January 2018, 10:35 AM	#10
CRM114 "TRF" Member Join Date: Sep 2015 Location: HK & USA Watch: GMTs,1803, 16610LV Posts: 2,001	At first I thought "No buzzsaw bezel, no sale ", but then I thought "If with all that fancypants electronic-lighting they include a decent adjustable spot-to-flood flashlight, I'm getting one!". So for me, it comes down to being able to see stuff in the dark using it. A general purpose wrist-flashlight one could dial up at will and not have to hold would be pretty handy in all sorts of situations from normal people to lone ranger government assassins who presumably spend a large proportion of their time at work sneaking around in the dark. Speaking of which, if Q had actually been worth a s*** he would have thought to incorporate this most basic of superspy tools in his watch modifications instead of tinkering around with one-off gizmos that only get used once per mission.

15 January 2018, 10:44 AM	#11
rucoi "TRF" Member Join Date: Sep 2016 Location: Vermont Watch: 166170ln Posts: 11	Leave it to a German.

15 January 2018, 11:00 AM	#13
DoctorA "TRF" Member Join Date: Oct 2017 Location: USA Posts: 6,523	They don’t even have the platform to build such a thing! It would be the end of Rolex!! People buy Rolex for the heritage and class, not for the options..... cheers

15 January 2018, 11:09 AM	#14
GradyPhilpott 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: 116710 BLNR Posts: 34,347	I wouldn't touch that with a ten-foot pole. That would in my judgement be the end of Rolex as we know it. It is not like the quartz wristwatch revolution, in which Rolex was initially a big player in research and development. A smartwatch would be like throwing their hands in the air and surrendering. There may be plenty of innovations for mechanical and even quartz watches for Rolex to explore, but putting the Rolex name on a "smartwatch" is not one of them __________________ JJ Inaugural TRF $50 Watch Challenge Winner

15 January 2018, 11:14 AM	#15
vladamir15 "TRF" Member Join Date: Feb 2016 Location: N/A Watch: AP, VC, Breguet Posts: 1,580	That would be the destruction of the brand. It’s like if Roll Royce decided to make a Prius. __________________ The Most Valuable Commodity is Time Audemars, Vacheron, Breguet, Jaquet Droz, JLC, Rolex, Omega, Cartier

15 January 2018, 11:22 AM	#17
hbombkid "TRF" Member Join Date: Apr 2014 Location: VA Watch: Sub 116610 Posts: 1,082	Video is cool, but terrible concept. I just can’t see Rolex breaking into this game. They have a specific brand and a smart watch is not it. Also smart watches have a much smaller shelf life. A Rolex can last forever. A smart watch is not a forever watch. I do like some features on a smart watch but Rolex is not it.

15 January 2018, 11:27 AM	#18
bobernet "TRF" Member Join Date: Dec 2009 Real Name: Bob Location: Mountains Watch: ALS, AP, PP, Rolex Posts: 2,900	Apple can’t make a smart watch that is more than mildly interesting and very annoying. There’s no way Rolex will beat them at their own game. Sent from my iPad using Tapatalk

15 January 2018, 11:28 AM	#19
bdex75 "TRF" Member Join Date: Jul 2011 Real Name: Brandon Location: Indianapolis Watch: my money vanish Posts: 8,506	Ferrari has a hybrid. Why not a Rolex smartwatch? I wouldn’t buy it and I initially think it would do harm to the brand but I have to think it will eventually happen. Sent from my iPhone using Tapatalk Pro

15 January 2018, 11:29 AM	#20
Steerpike999 "TRF" Member Join Date: Dec 2017 Location: Melbourne Watch: A few..... Posts: 910	Android watch with Rolex badge. No Thanks

15 January 2018, 11:45 AM	#21
adawil2002 2024 Pledge Member Join Date: Dec 2014 Real Name: Andrew Wilson Location: Brunswick, Maine Watch: 16550 Explorer II Posts: 1,762	I am a watch Luddite. __________________ 6284 SS, 16014 SS Jubilee silver stick, 16253 TT Blue Thunderbird, 16550 SS Exp II Cream, bought in 1986, 116400GV Z-blue Milgauss, 79260 Tudor, 116660 DSSD-Blue, 116500LV Daytona White, 116710 BLNR, 326934 Blue Skydweller

15 January 2018, 11:51 AM	#22
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,242	Not gonna happen, Rolex is rapidly emerging as the go to non I-watch.

15 January 2018, 01:12 PM	#25
173rdabn 2024 ROLEX DATEJUST41 Pledge Member Join Date: Jan 2013 Real Name: George Location: Cape Cod Watch: 216570 Explorer II Posts: 2,318	AAAAARG

15 January 2018, 02:49 PM	#26
DLRIDES 2024 ROLEX DATEJUST41 Pledge Member Join Date: Jan 2017 Real Name: Don Location: NC/WY Watch: Me Posts: 4,599	Scoff if you like..................it’s going to happen in some form. __________________ ”When citizens learn to vote themselves the treasury, they limit prosperity.”

15 January 2018, 03:23 PM	#28
CRM114 "TRF" Member Join Date: Sep 2015 Location: HK & USA Watch: GMTs,1803, 16610LV Posts: 2,001	A flashlight on this watch would be a more useful tool and actually more used as a tool than the average "tool watch" Daytona owner's chrono/tach or "tool watch" case WR ratings deeper than the crush depth of an Ohio-class nuclear submarine. If they go so far as to release it with PCLs Rolex will be able to design a new, gleaming-white Pro Series watch especially for dentists called The Incisor because they'll be making so much money repairing overly-gnashed and ground-down teeth they won't know what to do with it all except buy more Rolexes. The Incisor will be quickly nicknamed Drilly McDrillface on TRF, which will annoy Padi tremendously.

15 January 2018, 03:46 PM	#29
themast "TRF" Member Join Date: Oct 2012 Location: US Posts: 2,704	This is tricky. Obviously a Rolex smart watch would need to be something more than a case with an Android generic module. Serviceability and product life are key aspects that would need to be addressed properly. I have not really looked into the TAG concept but I understood that they started to look into bridging the two worlds (smart and mechanical). The funny thing is that all Rolex has to do is to limit supply... then everybody will want one!!!

15 January 2018, 03:50 PM	#30
Canook "TRF" Member Join Date: Apr 2016 Real Name: Jason Location: Aussie/Malaysia Watch: too many to list Posts: 1,470	i cant wait for Lamborghini to make a $14990 driveaway car including insurance and road tax..... when they do that im sure they will throw in one of these watches with the matching screen saver If you missed that its a no from me __________________ Current lineup -116610LV Sub -16233 Tapestry Datejust -16610LV KERMIT -116600 SD4000....16612 Yachtmaster- 16710 PEPSI -216570(polar)- -Yachtmaster II 116688 126300 Datejust 41 jubilee * Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons *

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