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Old 30 January 2020, 02:36 PM   #11
jaisonline
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Watch: 5 digit models
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Yep. This single Daytona watch coverage has given Rolex so much free advertising. It's even more potent than the John Mayer affect.

Quote:
Originally Posted by 77T View Post
Tonight, both ABC & NBC closed their nightly news programs with the AR appraisal and the guy falling down.

The words Rolex, Daytona and Newman were mentioned. I will guess a 5% increase in phone calls to ADs between 10am-Noon, “You got one of them thar Dirtonas in the store?”


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