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Old 4 December 2018, 07:25 PM   #1
Chronocrass
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The Elusive "Chevrolet" Dial Datejust

I've actually never heard of such a thing, but Phillip's has a minty one coming up for auction.

Kinda sad I missed the times when Rolex was more open to cross branding and special order pieces.

Photo credit : @phillipswatches

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Old 4 December 2018, 07:32 PM   #2
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Wow, that is pretty cool. I wonder what they did for Mercedes?
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Old 4 December 2018, 07:46 PM   #3
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Wow, that is pretty cool. I wonder what they did for Mercedes?
They made hands
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Old 4 December 2018, 07:57 PM   #4
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That's a good companion piece for my 1975 Mopar-branded Caravelle
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Old 4 December 2018, 08:35 PM   #5
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They made hands
See, I can be a straight man... tudum duh (drum sound).
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Old 5 December 2018, 02:54 AM   #6
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A friend of mine has a TT Rolex OP with the NY Jets logo at 12:00 and “Worlds Champions 1968” at 6:00 from Super Bowl III. The logo and script are in green. It seem odd that it’s “Worlds” without an apostrophe instead of “World”.
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Old 5 December 2018, 03:23 AM   #7
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It was given as an award to exceptional Chevy sales people back in the 80s. My Dad is a big antique Chevy collector and bought the his and hers set. I watched a video he had all about the watch and how it was made at Rolex etc. pretty cool. He made me promise when it’s handed down never to change the dial out which I will honor.
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Old 5 December 2018, 12:23 PM   #8
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It was given as an award to exceptional Chevy sales people back in the 80s. My Dad is a big antique Chevy collector and bought the his and hers set. I watched a video he had all about the watch and how it was made at Rolex etc. pretty cool. He made me promise when it’s handed down never to change the dial out which I will honor.
Any pics of the watch? Or a link to the making of video?

Not sure how much business Chevrolet did with Rolex but this is the most customization I've seen coming from the factory on behalf of a third party. I imagine it required design and tooling to create this 3d textured dial.
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Old 5 December 2018, 12:25 PM   #9
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They made hands
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Old 6 December 2018, 12:10 AM   #10
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I've had a couple come through my store, they were done for Chevrolet's 75th anniversary and came with an additional case back engraving, if memory serves. Pretty unusual
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Old 6 December 2018, 12:28 PM   #11
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And it goes for almost double the high estimate.

Rare bird indeed.

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